C) the more you fish, the more you’ll catch. If you were only allowed 100 casts, you’d put too much pressure on each one. Once you take away the numbers and expectations, fish start biting, fights start happening, and you get to enjoy it.
Cold calling is like fishing: here’s why you should frame sales like this.
A) the goal isn’t to catch fish, it’s to fish. Before you ever go fishing, all you want to do is throw a line in the water and catch a vibe. The moment you focus on catching fish, you will become…
disappointed.
B) the longer the fight, the better the bite. Is the goal catching fish, or fighting them? I’ve caught big fish that take seconds to reel and some smaller guys that take minutes. Longer fights are always more fun