I understand (somehow) that French may choose Le Pen, Germans -AFD, and even Hungarians choose Orban. There are people with bad, anti-democratic intentions but they are not stupid. Now, we suddenly have Americans choosing a leader who is a total idiot..
Mazzucato gives interesting insight to the post-apocalyptic World.
I have a feeling that most of us is still looking at future 'as business as usuall' after all the dust settles (which psychologically is sort of obvious). But it wo…https://t.co/XK1IzuxZ2D https://t.co/8MbIfv2jVh
Headlines:
Creative agencies struggle to prove their value.
Media transparency becomes ever more visible, advertisers increasingly expect a clearer view across the wider media supply chain.
Consultancies grabbing what they can.
VUCA
#mediabuying#advertis…https://t.co/lN5reX17Eo
#canneslions
Cannes this year seems to slowly change course.
Attending seemed extravagant at a time when agencies are being squeezed on costs and experiencing low growth.
New breed of people will attend - talking about progarammatic, technology and the c…https://t.co/nFFfqdhGeL
#marcel
Of course there will be haters. And they will use arguments that will please a lot of audience. But if you go, you go. There is nothing more pathetic than a great idea badly implemented or not implemented at all. Agility is the ability to adjust.…https://t.co/HkE1cLTz7J
Digging in GenZ (WARC):
Marketers need to rethink how to research young people since traditional qualitative research methods no longer work for Gen Z.
There are three notable trends make this age group different from other generations and they need to b…https://t.co/e6jhNMTWSr