Out-of-home (OOH) advertising just got a whole lot easier. Say goodbye to RFPs and slow-moving contracts. AdQuick Go is the first self-serve platform built specifically for enterprises and distributed teams to plan, book, and launch OOH effortlessly.
OOH remains one of the most powerful ways to reach audiences in the real world, but imagining how your brand will actually look on a billboard, wallscape, or transit shelter has always been a challenge. With Visualize your Brand, that process is now instant. https://t.co/SqUnovVjC1
"The U.S. out of home (OOH) advertising industry continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue and extending OOH’s growth streak to 20 consecutive quarters." https://t.co/9pFm77ZCHq [via @YourOAAA]
Welp, that happened faster than I predicted. Thought it would be end of 2027, then early 2027, but agentic traffic growing so fast that bots have now passed human traffic online for the first time in the Internet's history. https://t.co/2zX5bHdhsa
On last week's episode of the Madvertising podcast, our guest @gregorykennedy talked about how people are going out of their way to demonstrate they're human, not purely AI, a signal users still wish to promote and connect with what's authentic and real
The biggest and most urgent modern management challenge imho is making sure that workers are trained and proficient in AI, but are not offloading their cognitive function or ability to think deeply to said AI. Sounds like an impossible task, needs specific incentives imho. The downside for getting this wrong is raising an entire generation of young future managers who can't actually think or problem solve for themselves.
No books have been written about this yet. All of the management greats - Porter, Rumelt, Christensen, Martin, etc... all that stuff is still foundational, but there is room for whole new thinking now.
Some OOH inventory is only sold as a package, like transit takeovers or wrapped fleets, but teams were rebuilding the same bundles for every RFP.
Inventory Package Templates fix that: define a package once (formats, units, pricing, assets), then reuse and customize in seconds.
This week on the Madvertising podcast, we hosted returning guest @gregorykennedy, marketing exec and founder of Vibe Your SaaS to talk tech, AI and more. Listen below via:
YouTube -> https://t.co/EsHKH3eaTa
Spotify -> https://t.co/O8wUJ5XgnH
Web link -> https://t.co/qtuQ9FNr9S
On a recent episode of the Madvertising podcast, @ashleymayer talked about the importance of making someone else the hero of your story - a strategy many of the world's top brands use, and sometimes young tech firms forget