Adriaan Dekker

Google Ads specialist
Follow me on LinkedIn: Adriaan Dekker (78K+)

[Adriaan Dekker @Adriaan_PPC]

Where you can follow me

Besides X you can also follow me on Linkedin, Insta and I have my own website:

Linkedin: Adriaan Dekker
Insta: Adriaandekker
Website: https://t.co/H5voj6vsYb

#PPC #Ads #GoogleAds

[Adriaan Dekker @Adriaan_PPC]

Thanks for sharing!

[Google Ads @GoogleAds]

We invited @Adriaan_PPC (Owner, Dertien11) to sit down with our Search product marketing team to review the latest AI Max updates. It was a great conversation, with a lot of questions – why were certain decisions made and what can marketers expect next.

Here’s the latest AI Max updates:
→ We’ve announced 𝗔𝗜 𝗕𝗿𝗶𝗲𝗳 to let you use your own words to give Google AI insight into your brand guidelines, what you want your messages to say, and who you want to reach.
Why? To give you more control on how AI steers your campaigns and drive better results.

→ We’ve launched 𝘁𝗲𝘅𝘁 𝗱𝗶𝘀𝗰𝗹𝗮𝗶𝗺𝗲𝗿𝘀 for Search Ads, ensuring legally required text always shows in your ads.
Why? So advertisers in sensitive verticals can take advantage of our best AI models, all while meeting legal requirements.

→ We’ve introduced 𝗔𝗜 𝗠𝗮𝘅 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀, leveraging Google AI to enable retail text ads and creative automation with inventory context from your Merchant Center.
Why? To help retailers using Shopping campaigns to future-proof their strategy in the new era of Search.

Watch the video below for Adriaan’s tips on how to get started and go to his page for his POV on these new features.

Learn more about the updates here: https://t.co/tFO9lnsWW4

[Adriaan Dekker @Adriaan_PPC]

@rustybrick @beXtremeArpan @GinnyMarvin @TheMarketingAnu @PaidSearchOrg @sengineland @sejournal @GoogleAds Yes

[Adriaan Dekker @Adriaan_PPC]

@BorysVasylchuk @LinkedInHelp @LinkedIn How could you help me?

[Adriaan Dekker @Adriaan_PPC]

I still can't access my account....
@LinkedInHelp

@LinkedIn

[Adriaan Dekker @Adriaan_PPC]

@folghera @GoogleAds I posted about this a few days ago,:(

[Adriaan Dekker @Adriaan_PPC]

@LinkedInHelp can you check your dm?

[Adriaan Dekker @Adriaan_PPC]

Expandable carousel

Khushal Bherwani discovered that Google is testing with an expandable carousel!

[Adriaan Dekker @Adriaan_PPC]

Energy class update

Google Merchant Center Update: Emmanuel Flossie just posted that Google created new guidelines emphasize the requirement for energy efficiency labels on certain product groups in the EU, EFTA, or UK.

[Adriaan Dekker @Adriaan_PPC]

Engaged audiences

Patrick Gehn & 🛰️ Yoann Ferrand discovered that Google is now showing a new audience called Google Engaged Audiences!

[Adriaan Dekker @Adriaan_PPC]

Google Ads newsletter - week 41 sponsored by https://t.co/T6AjAzCA5y

The Google Ads newsletter - week 41 is out. Make sure you stay up to date and read this edition.

If you want to stay up to date subscribe to this newsletter.

#GoogleAds #PPC #SEA #Ads

[Adriaan Dekker @Adriaan_PPC]

Himanshu Sharma found out that for app conversions Google will always use Google Paid Channels...

#Google

[Adriaan Dekker @Adriaan_PPC]

New Ad Format test

Khushal Bherwani discovered that Google is testing with this new format!

[Adriaan Dekker @Adriaan_PPC]

Google has added a new option to deploy the Google tag in First-party mode through Cloudflare.

[Adriaan Dekker @Adriaan_PPC]

Google has added a new option to deploy the Google tag in First-party mode through Cloudflare.

[Adriaan Dekker @Adriaan_PPC]

After Tiktok now Reddit is focusing also more on keyword targeting features.

#Ads

https://t.co/7B6SoOPFq5

[Adriaan Dekker @Adriaan_PPC]

Looks like the power pair is gaining strength!

#ppc #sea #ads

[Adriaan Dekker @Adriaan_PPC]

Three searches three different types of shopping ads!

Always wonder if these are test or if they are just being used for different queries.

#PPC #SEA #Ads

[Adriaan Dekker @Adriaan_PPC]

😂 by Guided PPC

[Adriaan Dekker @Adriaan_PPC]

Google is really trying new things with the design Emirhan Bayutmuş discovered this new design for the campaigns

[Adriaan Dekker @Adriaan_PPC]

Thomas Eccel discovered that Google Ads added now also shows examples of how vertical and shorter videos will look!

#Ads #PPC #GoogleAds