Parris: Why would I still want an Xbox?
Phil Spencer: "I want people to pick hardware based on the capabilities of that hardware and how that fits into the choices they want to make about where they want to play and we want our hardware to win based on the hardware capability abilities that we have."
"It's really game first not platform first most of the games you and I will talk about run across so many different platforms and those are the games that are having success those are the games that are at the top of the charts when you look at the most played most successful games."
"I want to build a platform that services those creators those creators that are trying to meet people on every screen. Let's say like our own hardware, I think it's fundamental to what Xbox is. It's not lost on me, I've said over and over that box is in the name of our brand. I'll say is in the position I'm in I look at Hardware as a critical part of what we do."