Aniruddha Mishra (Ani)

Director of Growth @ | 🏆 Sharing Value Bombs around Paid Social and Creative Strategy

[Aniruddha Mishra (Ani) @adswithani]

For PDPs, we prioritize tests using:

Frequency of insight × Purchase impact × Confidence × Traffic volume

Inputs come from:

- Customer interviews
- Reviews
- Ad comments
- Support tickets
- Heatmaps/session recordings

For upsells, we use the formula as:

Frequency of need × Attach rate potential × Margin × Ease of saying yes

-
To get these customer interviews at scale - I tried replicating the semantic survey research with 500+ sample size

[Aniruddha Mishra (Ani) @adswithani]

@DanaPeters0321 This is incredible. How are you running/managing your CTV ads?

Is it via any agency or in-house? Would love to do a quick jam and trade insights.

[Aniruddha Mishra (Ani) @adswithani]

@DanaPeters0321 What's your process?

[Aniruddha Mishra (Ani) @adswithani]

@CoryOnBrand @RomanEcom Second this on Cory ^

[Aniruddha Mishra (Ani) @adswithani]

@AdamGillman X

[Aniruddha Mishra (Ani) @adswithani]

Built this Google Shopping Ads Alert QA Dashboard with Codex..

- QA our feed across all core markets
- Clear action items
- See recent rejections

+ Instant slack notifications on any new alerts or rejections.

So you don't end up waiting days or a week to
figure out the drop in Shopping ads performance.

[Aniruddha Mishra (Ani) @adswithani]

A 360 degree AI OS.. (we need this asap)

I chatted with someone a SaaS marketing lead, and they had a solid suggestion on where AI is headed.

Building a connected OS to use AI for DTC companies,

Ideally connected with your
- shopify
- ga4
- MS clarity/heatmap
- post purchase
- intelligems (cro/ab testing)
- ad platforms
- support ticket platforms

Does something like this exists
or someone building something like this?

[Aniruddha Mishra (Ani) @adswithani]

@advertising_jan Are you taking in new clients for native?

[Aniruddha Mishra (Ani) @adswithani]

@viccbucky @Legible_beatus They were sued for this

[Aniruddha Mishra (Ani) @adswithani]

@MehtabKarta @ChereneAubert I bet less than 5%

[Aniruddha Mishra (Ani) @adswithani]

@Atif_Rz @triplewhale LMK if I can help :)

[Aniruddha Mishra (Ani) @adswithani]

This automation built via Codex + netlify has been super helpful for the team.

Every time a winning ad based on @triplewhale ROAS and spend thresholds, our team gets instant slack notifications. 🔔

- Media buyers instantly know what to scale.

- Creative Strategist and agencies know what’s working

[Aniruddha Mishra (Ani) @adswithani]

@advertising_jan Hey @advertising_jan check DMs

[Aniruddha Mishra (Ani) @adswithani]

Any TikTok Shop expert you can recommend working with? (Not agencies)

We are working wiht someone atm - but unhappy with their speed and results so far...

[Aniruddha Mishra (Ani) @adswithani]

@aryehMaxx can you get our account whitelisted for Triplewhale <> Claude MCP pls?

[Aniruddha Mishra (Ani) @adswithani]

@DylanAnder @JakeSablosky @heatmapme DMed

[Aniruddha Mishra (Ani) @adswithani]

11 things Claude Code + MCP helped me do that I couldn’t have done myself 2 months ago:

1. Improve upsell and downsell flows
2. Analyze 1000s of MS Clarity recordings and heatmaps
3. Built winning ad alert dashboards
4. Built angle performance dashboards

5. Automate ad naming conventions
6. Create recurring CVR root-cause dashboards
7. Break down CVR drops by landing page, geo, channel, and device
8. Turn GA4 + Clarity data into actual CRO test roadmaps

9. Analyze creative fatigue across spend, CTR, CPC, and ROAS
10. Automate weekly growth reporting
11. Audit landing pages like a growth engineer, not just a marketer

The shift:
Earlier, I needed engineers, analysts, or 3 different tools.
and wait for 3 weeks

Now I can go from:
problem → data pull → diagnosis → dashboard → action plan

Mostly by myself.
That's the big unlock.

[Aniruddha Mishra (Ani) @adswithani]

A take I might get pushback on:

AI isn't making marketers less strategic.

It's making it painfully obvious who was never strategic to begin with.

- AI can write ads.
- AI can analyze data.
- AI can generate ideas.

But it still can't tell you:
- Which problem is worth solving
- Which customer belief is worth attacking
- Which metric actually matters
- Where to focus limited resources

The bottleneck was judgment.

As AI makes execution cheaper, strategic thinbecomes more valuable, not less.

REMEMBER

-> The moat isn't prompting.
-> The moat is knowing what questions to ask.

[David Herrmann @herrmanndigital]

Can I say something without everyone getting mad?

I firmly believe the majority of marketers are losing their ability to think strategically because AI is doing it for them.

I believe there is a million use-cases for AI that are good and 100% useful, but the amount of marketers I'm coming across these days fully relying on whatever Claude says, or just throwing everything IN Claude is astounding to me.

Please, keep your brains sharp. Think critically! Think strategically. Let AI help INFORM you, not become you.

Rant over. Thanks

[Aniruddha Mishra (Ani) @adswithani]

@Camicees Just joined today

[Aniruddha Mishra (Ani) @adswithani]

Hiring fitness & wellness creators with REAL transformation stories. 💪

Not influencers. Operators.

If you've helped people change their bodies — or changed your own — and you can prove it, I want to work with you.
Looking for:
→ Gym owners & coaches (strength, fat-loss, body transformation)
→ Online fitness & nutrition coaches
→ Physio & wellness clinics
→ Transformation challenge communities
→ Creators with paid fitness communities

Real clients. Real before/afters. Real results.

Paid collab. Comment "Collab" or DM me your best transformation story.

#FitnessCoach #PersonalTrainer #BodyRecomposition #FatLossCoach #TransformationStory #OnlineCoaching #StrengthCoach #NutritionCoach #FitnessCreator #UGCcreator #WellnessCoach #FitFam

[Aniruddha Mishra (Ani) @adswithani]

@DanaPeters0321 @mbertulli @9operators *work out

[Aniruddha Mishra (Ani) @adswithani]

@DanaPeters0321 @mbertulli @9operators 100% agreed.

Because the uplift from that 10% time where things workout is exponential.

And once you learn the craft you can implement it across cross functions.

The key here is to fail fast, learn faster.