Operators

In the world of 9-figure eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. Now it's a podcast.

[Operators @9operators]

How to Build a Media Company Inside Your DTC Brand ↓ 

1️⃣ Hire a head of content 
(Start with one editor) 

2️⃣ Build a dedicated studio 
(Use space you have) 

3️⃣ Partner with celebrities 
(Spotlight employees) 

4️⃣ Produce an original series 
(Film with your phone) 

5️⃣ Host big customer events 
(Invite some local fans) 

6️⃣ Invest in brand lift studies 
(Track replies + shares) 

@KatyMimari, @CurtisMatsko + @JasonPanzer join @mbertulli to reveal how they build content machines. 

“You have an advantage if you are small, it’s organic, and you don’t have a team.”

[Operators @9operators]

Everyone says raise your AOV. Cuts lowered it $20 and its customer acquisition cost fell 65%. @stevenborrelli @mikebeckhamsm

[Operators @9operators]

99% of Buffett’s wealth came after age 55. Why’d he last that long? Charlie Munger. @mikebeckhamsm

[Operators @9operators]

YouTube: https://t.co/Jy7axlvkGJ
Apple: https://t.co/j1d2S7bMdv
Spotify: https://t.co/K29CfltrFp

https://t.co/5Uo30hQEH1

[Operators @9operators]

How to Build a Media Company Inside Your DTC Brand ↓ 

1️⃣ Hire a head of content 
(Start with one editor) 

2️⃣ Build a dedicated studio 
(Use space you have) 

3️⃣ Partner with celebrities 
(Spotlight employees) 

4️⃣ Produce an original series 
(Film with your phone) 

5️⃣ Host big customer events 
(Invite some local fans) 

6️⃣ Invest in brand lift studies 
(Track replies + shares) 

@KatyMimari, @CurtisMatsko + @JasonPanzer join @mbertulli to reveal how they build content machines. 

“You have an advantage if you are small, it’s organic, and you don’t have a team.”

[Operators @9operators]

Most founders let culture happen. Mike designed Simple Modern’s before day one. @mikebeckhamsm

[Operators @9operators]

Your gross revenue can include discounts, shipping and taxes. But not all of that is yours to keep. @stevenborrelli

[MarketingOperators @M__Operators]

We Hired AI to Do Marketing ↓ 

Sort ad inspiration 
Write scripts + hooks 
Edit creator footage 
Design static images 
Build custom landers 
Name + upload ads 
Audit campaign data 
Create reusable skills 

Alysha Boehm joins @codyplof + @connorrolain to jam on how to make AI your best marketing hire. 

“Once everybody has the tools, it is the marketing.”

[Operators @9operators]

Wispr Flow runs 1,900 ads on Meta, and DTC brands can learn from how they do it. @codyplof @mbertulli

[Operators @9operators]

Mistakes are coachable. Character isn’t. And staying silent is fireable. @mikebeckhamsm @mbertulli

[Operators @9operators]

Cuts sold 50K joggers without seeing a sample. Why was that win the worst thing that could have happened? @stevenborrelli

[Operators @9operators]

YouTube: https://t.co/G4xGTJr8uG
Apple: https://t.co/zVhevYnl1W
Spotify: https://t.co/Xbay1fS1Wn

https://t.co/oqdpmNBCUf

[Operators @9operators]

Can Your Brand Survive a First-Order ROAS <1? 

If buyers become fans 
And reorders repay CAC 
Before cash runs out 
With profit to spare 
Across lots of buyers 
To cover all overhead 
Then it may make sense 
To scale at 0.7 ROAS 

@mikebeckhamsm peels back the curtain on how he’s built Trevi + what it means for Winks w/ @mbertulli, @codyplof + @FitCoachCurtis. 

“Your brand’s not different. All of this stuff is just a numbers game.”

[Operators @9operators]

Most PDP carousels just show the product. Every Nutrition Geeks image does a job. @mbertulli

[Aaron Orendorff @AaronOrendorff]

Few CEOs keep it as “tight” as @stevenborrelli 🥵 Mike’s phrasing

[Operators @9operators]

What does your team value most in your leadership? 80% of Mike’s team gave the same answer. @mikebeckhamsm

[Operators @9operators]

Most visitors won’t reach the bottom of a long lander. The ones who do are more likely to buy. @mbertulli @codyplof

[Operators @9operators]

The acne brand we’re calling “a DR masterclass in offer creation.” @codyplof

[Operators @9operators]

Crack one concept, then go deep with new faces, formats and shoot styles. @mbertulli on Mars Men

[Operators @9operators]

Should your company feel like a family or a pro sports team? @mbertulli + @mikebeckhamsm don’t fully agree.

[Operators @9operators]

At its peak, Cuts lost a $20M investment to another brand. That brand was gone 18 months later. @stevenborrelli