MarketingOperators

Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re giving you a never-before-seen look at what drives growth.

[MarketingOperators @M__Operators]

Agentic media buying is here 🤖

We INFILTRATED Meta HQ to get all the answers!

What is Ads Creative Studio?
When is it getting released?
What’s getting automated?
Will you still control budgets?
Can AI test creative at scale?
What’s left for media buyers?
How should brands prepare?

In-person with Nik Ketkar (PM at Meta), @codyplof, @connorrolain + @couuor.

“In the future, media buyers are spending 100% of their time on strategic tasks.”

[MarketingOperators @M__Operators]

Is Meta charging new brands … more? 🤔 @couuor @codyplof

[MarketingOperators @M__Operators]

Meta used to ignore 90% of the ads it could show. Not anymore @codyplof

[MarketingOperators @M__Operators]

To Meta, new vs. repeat buyers is “irrelevant” @codyplof

[Operators @9operators]

How does a rolling tote hit $50M+ with <10 employees?

WE HAD TO ASK ↓

Started as a family prototype
Customers told their friends
Gifted creators to fuel growth
Then paid amplified demand
Sold one SKU for four years
Collabs → 60% new buyers
Launched nationwide at Target
Just hit Costco w/ 170K units
Now closing in on $100 million

Hulken’s Co-Founder @aschinasi joins @mbertulli + @mikebeckhamsm to pull back the curtain.

“I didn’t look at it as a fashion brand … I looked at it as a machine.”

[MarketingOperators @M__Operators]

Meta’s take on the #1 mistake marketers make @couuor

[MarketingOperators @M__Operators]

In Ads Creative Studio, you can benchmark your ads against performance in your category.

[MarketingOperators @M__Operators]

The future of agentic media buying looks bright @connorrolain

[MarketingOperators @M__Operators]

Full episode:

YouTube: https://t.co/dXNAAaReOS
Apple: https://t.co/yLjM2EIQIO
Spotify: https://t.co/3JHXwgEDXm

https://t.co/RUysS8Xu9q

[MarketingOperators @M__Operators]

“Is Meta rigging my CPMs?!”

We visited their headquarters in New York to find out.

Why do new brands pay more?
How does Andromeda pick ads?
Why am I reaching the same ppl?
Can more creative expand reach?
Does organic help paid results?
What will bring down my CPMs?

Sukhesh Miryala (PM, Meta) shows us under the hood of Meta’s ad delivery system with @couuor @codyplof @connorrolain

“The prices are just an outcome of this market mechanism, of how much supply we have and how much demand is in our system at any given time.”

[MarketingOperators @M__Operators]

What the heck is Ads Creative Studio? 🤔

[Operators @9operators]

The 10 Commandments of DTC Offers That PRINT ↓

1️⃣ Go beyond price + discounts
2️⃣ Match the offer to the usage
3️⃣ One customer. One problem.
4️⃣ Stack gifts, bundles + perks
5️⃣ Address customer objections
6️⃣ Give a reason to buy … now
7️⃣ Justify the buyer’s investment
8️⃣ Attract customers who stay
9️⃣ Reward the next purchase
🔟 Build for profit, not just sales

@jordanmenard + @linafahizul join @mbertulli + @codyplof to tear apart Winks’ offer, and put it back together again.

“A great offer makes the customer feel stupid for saying no.”

[MarketingOperators @M__Operators]

From ad data to new creative in &lt;1hr @connorrolain

[MarketingOperators @M__Operators]

Winks’ partner ads … drive to partner landers @codyplof

[MarketingOperators @M__Operators]

Two products in the ad creative, one in the upsell, 27% take rate @connorrolain

[MarketingOperators @M__Operators]

YouTube: https://t.co/OTq2GtUg8L
Apple: https://t.co/XGrou9Iqtq
Spotify: https://t.co/IS3miDDzjH

https://t.co/ZCDDhY8ofk

[MarketingOperators @M__Operators]

Agentic media buying is here 🤖

We INFILTRATED Meta HQ to get all the answers!

What is Ads Creative Studio?
When is it getting released?
What’s getting automated?
Will you still control budgets?
Can AI test creative at scale?
What’s left for media buyers?
How should brands prepare?

In-person with Nik Ketkar (PM at Meta), @codyplof, @connorrolain + @couuor.

“In the future, media buyers are spending 100% of their time on strategic tasks.”

[MarketingOperators @M__Operators]

“Don’t write it off if you haven’t taken a strong enough creative swing.” @connorrolain

[MarketingOperators @M__Operators]

@ChereneAubert @AaronOrendorff @9operators @Mike_R_Blanke @MacCoyMerkley The only downside is I have to regularly tell him: “Aaron, you’re drunk (with power). Go home!”

[MarketingOperators @M__Operators]

Winks’ funnel is evolving fast @codyplof