MarketingOperators

Behind three behemoth brands stand three juggernauts of the marketing world. Finally, they’re giving you a never-before-seen look at what drives growth.

[MarketingOperators @M__Operators]

In the AI era, how do you get an edge in the ad account?

@codyplof (CEO, Jones Road) and @couuor (CMO, Ridge) stole the show at Meta Performance Marketing Summit.

Then they debriefed to answer that question …

- When low ROAS works
- CPMR for new reach
- $200 flat fee for creators
- 1,200 TikTok posts/wk
- 6 creators, 60% of revenue
- Catalog beats creative?

[MarketingOperators @M__Operators]

@couuor Gratuitous cat pics. Here for it

[Connor MacDonald @couuor]

This is where my cat decided to sit for the entire recording of this ep

[MarketingOperators @M__Operators]

@9operators @Seanfrank @KatyMimari @MAustinHarrison @northbeam Hey Sean, stay in your “lane” … see what I did there? 😂 But more seriously, please do be careful

[Aaron Orendorff @AaronOrendorff]

@9operators @Seanfrank @KatyMimari @MAustinHarrison @northbeam DO NOT MISS SEAN’S TESTING ROADMAP IF HE WAS CMO OF CADEN LANE!

[Operators @9operators]

The word of the year in ecom is “incrementality.” But what is it? How do you test for it? And when does it go wrong?

@Seanfrank and @KatyMimari gave away the insider playbook w/ @MAustinHarrison (Co-Founder, @northbeam) …

- 50M+ threshold; MTA 10M
- Ridge’s testing workflow
- How to avoid false results
- “Run longer tests” is wrong
- What’s working right now

[MarketingOperators @M__Operators]

@iampoweling @dtcforbreakfast @codyplof @couuor @connorrolain This is the only part I object to 😂

[Matthew Bertulli @mbertulli]

This is 1 of 3 podcasts I actually listen to regularly.

Marketing is something that takes a lifetime to master.

These guys are just good at it and I feel smarter after I listen.

[MarketingOperators @M__Operators]

Check out the full episode …

YouTube: https://t.co/suR7ycftN7
Apple: https://t.co/GqvlyFtXre
Spotify: https://t.co/Bqyk8tMIY0

https://t.co/RlCVSbYd8f

[MarketingOperators @M__Operators]

In the AI era, how do you get an edge in the ad account?

@codyplof (CEO, Jones Road) and @couuor (CMO, Ridge) stole the show at Meta Performance Marketing Summit.

Then they debriefed to answer that question …

- When low ROAS works
- CPMR for new reach
- $200 flat fee for creators
- 1,200 TikTok posts/wk
- 6 creators, 60% of revenue
- Catalog beats creative?

[Operators @9operators]

BREAKING: Hims & Hers closes acquisition of Eucalyptus

- $1.15 billion
- 850k customers
- Five countries
- $450m ARR

@AndrewDudum, “The most enduring consumer companies are the ones that create a completely new way of experiencing the most personal parts of our lives.”

We couldn’t be more thrilled for @_Timdoyle, Andrew, and both teams!

Here’s to $6.5 billion in revenue and $1.3 in adjusted EBITDA by 2030 … and beyond 🥳

[Aaron Orendorff @AaronOrendorff]

I miss the old Sean Frank
That hobo beard Sean Frank
Dead in the eyes Sean Frank
Smoke cigarettes Sean Frank

I hate the new Sean Frank
No doomer mood Sean Frank
Spaz LA news Sean Frank
Pull-ups for views Sean Frank

I love the old Sean Frank
Just wallet sales Sean Frank
F*** all the trains Sean Frank
No powerbanks Sean Frank

See, he invented Sean Frank
It wasn’t any Sean Franks
Now I look and look around
And there’s so many Sean Franks

I used to love Sean Frank
I used to love Sean Frank
Even made Simpsons memes
I thought I was Sean Frank

What if Sean Frank wrote a tweet about Sean Frank
Called “I miss the old Sean Frank”
Man, that’d be so Sean Frank

That’s all we want, Sean Frank
We still love Sean Frank
And I love you like Sean Frank loves Sean Frank

[MarketingOperators @M__Operators]

@iampoweling @codyplof @couuor @connorrolain Incredible! PS, don’t tell anyone … but we’re about to release something that’ll make doing this even easier

[Alexander Pauwelyn @iampoweling]

I recently built a 'Head of Growth' into a Claude project by transcribing all the @M__Operators podcast episodes and throwing them in there.

Now, I have a HOG sparring partner that I can use on specific topics. I get to pick @codyplof @couuor & @connorrolain 's brain everyday.

[MarketingOperators @M__Operators]

@AaronOrendorff @Seanfrank Us too 😢

[MarketingOperators @M__Operators]

It’s no secret that we need Meta … but did you know, META NEEDS US!

Live, in-person at Meta Performance Marketing Summit:

@couuor
@connorrolain
@codyplof
@JasonPanzer
@mbertulli
@KatyMimari

If you missed the summit, we got your back. Full bonus episode out now.

- Catalog is the new pixel
- Interest targeting is dead
- Signal engineering alpha
- AI era of media buying
- Andromeda, Lattice, GEM
- Automatic ad uploading
- Idea → launched in 24hr
- Internal data warehouse
- Claude is table stakes
- 50% budget → gen AI
- Other 50% → creators
- (Brand is the only moat)
- High AOV versus low AOV
- GMV-max-ification of media
- Meta competes with Shopify?

[MarketingOperators @M__Operators]

@wmharris101 @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari Ain’t that the truth!

[MarketingOperators @M__Operators]

It’s no secret that we need Meta … but did you know, META NEEDS US!

Live, in-person at Meta Performance Marketing Summit:

@couuor
@connorrolain
@codyplof
@JasonPanzer
@mbertulli
@KatyMimari

If you missed the summit, we got your back. Full bonus episode out now.

- Catalog is the new pixel
- Interest targeting is dead
- Signal engineering alpha
- AI era of media buying
- Andromeda, Lattice, GEM
- Automatic ad uploading
- Idea → launched in 24hr
- Internal data warehouse
- Claude is table stakes
- 50% budget → gen AI
- Other 50% → creators
- (Brand is the only moat)
- High AOV versus low AOV
- GMV-max-ification of media
- Meta competes with Shopify?

[MarketingOperators @M__Operators]

@danpantelo @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari Us too, Dan! 😍

[Aaron Orendorff @AaronOrendorff]

Unrivaled access? Yes.

Deep, secret inner workings of the Meta ad machine? Of course.

Must listen? Wrong!
MUST. WATCH.

Full podcast below ↓

[Brett Curry @BrettCurry]

The MOPerators dropping the inside scoop. And is that @AaronOrendorff bringing the heat? Dang. Love this intro vid. A few calllouts here (from the guy known for YouTube).
- DTC needs Meta
- Signal engineering is worth nerding out on!
- Marketing problems are fun problems to solve

[MarketingOperators @M__Operators]

@hwoperator @couuor @connorrolain @codyplof @JasonPanzer @mbertulli @KatyMimari 😍😍😍

[Cody Plofker @codyplof]

Sorry if I appear a little tipsy in this video. I took a shot every time Meta said AI on stage.

Kidding, but you can bet there was a big ai focus.

Want to hear what they talked about for two days and our reactions to it?

Check out the live pod below. Fun times as always and super cool of Meta for having us.