Michael Blankenship

Co-Founder of The Tonic | Forbes-Featured Copywriter | Marketing Nerd | Wannabe Comedian | Family Man

[Michael Blankenship @Mike_R_Blanke]

@codyplof hahahahaha

[Michael Blankenship @Mike_R_Blanke]

@codyplof @andrewjfaris @andrewjfaris is so smart he gives @codyplof a brain freeze

[Michael Blankenship @Mike_R_Blanke]

PSA: Leads are worthless :)

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff True!!

[Michael Blankenship @Mike_R_Blanke]

We're entering a golden era for marketers who still use their brain + care about their craft.

Many brands have dove head-first into the obnoxious + careless AI-itization of copy, brand messaging, web design, and advertising.

Now everything online looks, sounds, and feels the same ...

Marketing 101?

Standing out gives you an edge.

This is the easiest it's EVER been to stand out.

[Michael Blankenship @Mike_R_Blanke]

Great copywriters get paid to:

- Ask the right questions
- Find the unique message
- Speak the market's language

… and then write — but most importantly, RE-write — copy that is equal parts surprising, simple, + clear.

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff LFG!!!

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff Hahahaha

[Aaron Orendorff @AaronOrendorff]

Sean will be at Shoptalk this week

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff JOIN US!

[Michael Blankenship @Mike_R_Blanke]

Maybe I'm crazy. But could this just be the retest after the OBV breakout? $btc

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff 😂

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff Last one

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff Me too brother 💪

[Michael Blankenship @Mike_R_Blanke]

What do you think of this @IncomeSharks ?

[Michael Blankenship @Mike_R_Blanke]

$BTC reverse head and shoulders on the OBV indicating a bullish breakout?

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff FIRE

[Aaron Orendorff @AaronOrendorff]

Is this the greatest data release for 7–8 figure brands in the history of ecommerce?

Yes. It is.

Two years of P&L analysis: $3.16B, line-by-line + broken down by vertical.

- Sales
- Net sales
- Gross profit
- Contribution margin
- OpEx
- EBITDA

You can download every chart 📊

But that’s not all. @FinaloopTeam and I asked three questions:

1️⃣ What is the single most significant financial struggle growing DTC brands are facing?

2️⃣ How can benchmark data be helpfully used (put to practical work) inside a business?

3️⃣ Where do you turn first in a P&L to find opportunities for more profit or better cashflow?

We got original insights from …

- @dave_stickland, Popsmith
- Kristin Swarek, Caden Lane
- Cameron Lee, Fractional CFO
- Jeff Lowenstein, Free to Grow
- @andrewjfaris, AJF Growth
- @MattMullenax, Huron
- @seanfrank, Ridge
- @mbertulli, Pela Case x Lomi
- @ChereneAubert, ILIA
- Mark Brown, &Collar
- Nate Littlewood, Future Ready

Did you have plans for the holiday? Cancel them!

Go. Get. This. Report.

It’s the last non-Operator’s thing I will publish. So consider this my farewell content banger.

Link below ↓

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff Can confirm - this is an absolute fact.

[Michael Blankenship @Mike_R_Blanke]

@AaronOrendorff Read: This one is for Mike

😂