Finaloop

Flawless DTC/ecomm real-time bookkeeping & tax using Finaloop

[Finaloop @FinaloopTeam]

Tired of late and inaccurate accounting?

It’s time for a change. It’s time to get smarter.

[Beowulf Urban @the_rl_beowulf]

SaaS subscriptions can kill your brand before it even has legs...

Over the past 2.5 years I've paid for an ungodly amount of SaaS tools.

If I had to start from zero, here are the ONLY SaaS subscriptions I would pay for in no particular order:

1. @FinaloopTeam - non-negotiable. If your financials aren't automated and accurate, you cannot make real decisions. 3 accountants. All failed. Finaloop fixed it in one click. If you think you're saving money with QuickBooks and a VA, you're not — you're just deferring pain. Trust me on this one.

2. @triplewhale - becoming less important with AI, but I still think it's necessary. I've looked at my TW dashboard every single day for the last 2.5 years.

3. Kintsugi - not necessary in the beginning, but once you're at decent scale you absolutely need to automate your sales tax. Not worth the manual headache.

4. G Suite - if you seriously think you can "save money" by using personal Gmails or some other janky hack, you're just not that serious. I'm sorry.

5. @SlackHQ - another non-negotiable. Every single partner/agency/contractor you interact with will be on Slack. Teams run on Slack, it's that simple.

6. @clickup - probably not necessary until you have more complicated workflows and a few team members, but it's seriously a game changer. When we switched to ClickUp, speed and efficiency went way up. Huge fan.

7. @figma - design runs on Figma in this industry, it's that simple. Just get the subscription, it's not that expensive.

8. Replo - also not necessary until you're at decent scale but I highly recommend it. You can ship new pages so much faster and cheaper, and your PDPs won't look like every other generic dropshipper out there. Seriously a game changer and I'm a huge fan of Yuxin Zhu and the whole Replo team.

9. @frame.io - also not necessary in the beginning but once you're shipping a significant volume of ads per week it becomes a game changer. I personally hate storing content in Google Drive, it becomes an absolute mess and just slows everything down. Frame is a game changer, it's the cleanest media asset storage tool I've ever used.

10. @klaviyo - getting ridiculously expensive, but unfortunately a non negotiable. No other esp can do what klaviyo can.

11. Shopify - is this even a SaaS tool? This shouldn't even be a question, but for some reason I still see randoms claiming you can save money by using Wix or some other website builder. The entire DTC/ecom ecosystem runs through Shopify... Shopify literally owns ecom. Use your brain.

Also not a SaaS tool but if you're not using Claude/Claude Cowork/Claude Code - you're falling behind.

I'm not affiliated with any of these companies, but if you want a discount code for Replo and Finaloop, DM me. I got you.

[Finaloop @FinaloopTeam]

@PurushaPat Should be back now

[Finaloop @FinaloopTeam]

@PurushaPat There is a Cloudflare outage that is affecting many online services and websites.

We hope that it will be resolved soon.

[Aaron Orendorff @AaronOrendorff]

Is this the greatest data release for 7–8 figure brands in the history of ecommerce?

Yes. It is.

Two years of P&L analysis: $3.16B, line-by-line + broken down by vertical.

- Sales
- Net sales
- Gross profit
- Contribution margin
- OpEx
- EBITDA

You can download every chart 📊

But that’s not all. @FinaloopTeam and I asked three questions:

1️⃣ What is the single most significant financial struggle growing DTC brands are facing?

2️⃣ How can benchmark data be helpfully used (put to practical work) inside a business?

3️⃣ Where do you turn first in a P&L to find opportunities for more profit or better cashflow?

We got original insights from …

- @dave_stickland, Popsmith
- Kristin Swarek, Caden Lane
- Cameron Lee, Fractional CFO
- Jeff Lowenstein, Free to Grow
- @andrewjfaris, AJF Growth
- @MattMullenax, Huron
- @seanfrank, Ridge
- @mbertulli, Pela Case x Lomi
- @ChereneAubert, ILIA
- Mark Brown, &Collar
- Nate Littlewood, Future Ready

Did you have plans for the holiday? Cancel them!

Go. Get. This. Report.

It’s the last non-Operator’s thing I will publish. So consider this my farewell content banger.

Link below ↓

[Finaloop @FinaloopTeam]

Dare we say the greatest holiday gift ecommerce founders have ever received? Yes, we dare. 🎁

[Aaron Orendorff @AaronOrendorff]

Is this the greatest data release for 7–8 figure brands in the history of ecommerce?

Yes. It is.

Two years of P&L analysis: $3.16B, line-by-line + broken down by vertical.

- Sales
- Net sales
- Gross profit
- Contribution margin
- OpEx
- EBITDA

You can download every chart 📊

But that’s not all. @FinaloopTeam and I asked three questions:

1️⃣ What is the single most significant financial struggle growing DTC brands are facing?

2️⃣ How can benchmark data be helpfully used (put to practical work) inside a business?

3️⃣ Where do you turn first in a P&L to find opportunities for more profit or better cashflow?

We got original insights from …

- @dave_stickland, Popsmith
- Kristin Swarek, Caden Lane
- Cameron Lee, Fractional CFO
- Jeff Lowenstein, Free to Grow
- @andrewjfaris, AJF Growth
- @MattMullenax, Huron
- @seanfrank, Ridge
- @mbertulli, Pela Case x Lomi
- @ChereneAubert, ILIA
- Mark Brown, &Collar
- Nate Littlewood, Future Ready

Did you have plans for the holiday? Cancel them!

Go. Get. This. Report.

It’s the last non-Operator’s thing I will publish. So consider this my farewell content banger.

Link below ↓

[Finaloop @FinaloopTeam]

@VicWritesCopy @Lioranpi @RaylaRapp Thanks for the deep dive🙏

[Finaloop @FinaloopTeam]

🚨 Tomorrow we’re pulling back the curtain on TikTok Shop
How the fastest-growing brands are scaling profitably→ w/ @jordantwestecom , Russell Saks & Finaloop insiders.
With BFCM weeks away, you can’t afford to miss this.

👉 https://t.co/IAfA0z2OQb

[Finaloop @FinaloopTeam]

🚨 Tomorrow we’re pulling back the curtain on TikTok Shop
How the fastest-growing brands are scaling profitably→ w/ @jordantwestecom , Russell Saks & Finaloop insiders.
With BFCM weeks away, you can’t afford to miss this.

👉 https://t.co/IAfA0z2OQb

[Finaloop @FinaloopTeam]

“I’m super bullish about TikTok sales… but no f**kin clue if I’m making 💰.”

With BFCM weeks away, you can’t scale on vibes & guesswork.

Sept 16→ @RaylaRapp @_RafiGanz @jordantwestecom & Russell Saks (Be Amazing) on scaling profitably w/TTS.
Register👉https://t.co/IAfA0z2h0D

[Finaloop @FinaloopTeam]

“I’m super bullish about TikTok sales… but no f**kin clue if I’m making 💰.”

With BFCM weeks away, you can’t scale on vibes & guesswork.

Sept 16→ @RaylaRapp @_RafiGanz @jordantwestecom & Russell Saks (Be Amazing) on scaling profitably w/TTS.
Register👉https://t.co/IAfA0z2h0D

[Taylor Holiday @TaylorHoliday]

BRIDGES… but unfiltered.

For our final episode of TaylorReacts!, I pulled the books from 4 eCom companies.

From a $100M+ monster printing 30% margins…
to a 7-figure store bleeding red.

Then, I brought in some of the sharpest finance minds I know: @MehtabKarta, @drewfallon12, & Jacob Becker.

Is DTC a business, or a channel?

How much of your P&L should be product development?

Does product solve for marketing, or marketing solve for product?

This, and much more. Enjoy:

The truth behind 2025’s best (& worst) eCom P&L's - Finance Experts REACT

Special thank you to @fermatcommerce & @FinaloopTeam for partnering with us.

[Finaloop @FinaloopTeam]

New Ecom Finance Experts pod drops bombshells:
"I only sell online" = BIGGEST sales tax error.
@WithumCPA experts reveal:
→ $100K triggers nexus in most states
→ FBA warehouses create hidden compliance

Watch the full episode:
https://t.co/Di9T7Z37X3
https://t.co/ciHByLa7BP

[Lioran Pinchevski @Lioranpi]

We pissed off a lot of customers.

For the past year, TikTok Shop exploded for ecommerce brands. Every week, we got the same question:

“When is your TikTok Shop integration coming?”

The truth is that for a long time, we couldn’t build it.

TikTok Shop was pure chaos. It was a new platform with confusing APIs and constantly changing logic.

Sure, we could’ve shipped something fast, but we refused to ship something broken.

Some companies rushed to market with half-baked solutions and called it an “integration,” but the numbers din’t match, and the orders didn’t reconcile.

Wrong data is worse than no data.

So we made the hard call: We’d take the heat, lose deals, and risk churn (my board was thrilled about this one).

Instead, we built it slowly and accurately – a real-time, order-level sync built together with the TikTok Shop team.

Every week, our support team fielded complaints but we still waited to ship until we were sure it was ready.

Now? It’s here. The first and only real accounting integration for TikTok Shop.
- Revenue: sales, discounts, refunds
- Fees: selling, affiliate, shipping
- COGS: matched at the SKU and warehouse level
- Fulfillment, taxes, samples: all synced, in real time

Every order and every detail, completely reconciled with your full financial picture.

Massive thanks to the TikTok Shop team for working with us to make this happen.

It was worth the wait and I’d make the same call again.

[Finaloop @FinaloopTeam]

Hey TikTok Shop sellers, you can’t scale what you can’t see.
👃Smell that? It's hope.

Help is on it's way. Stay tuned.

[Finaloop @FinaloopTeam]

New Ecom Finance Experts pod drops the brutal truth:
Ecom brands LOSE financial control at $1.5M revenue

@gabeandres reveals:
🗝️Why 7% MCA loans can be 40% APR traps
🗝️3 gross margin killers

Listen to the whole episode.

https://t.co/2Fk3I1HE42
https://t.co/o6s92GFzD7

[Lioran Pinchevski @Lioranpi]

TikTok Shop is🔥
But behind the scenes?
Your numbers are a mess.
❌ Sales & fulfillment? Delayed.
❌ Discounts & subsidies? Hidden.
❌ Fees & commissions? Buried.
❌ COGS & samples? Disconnected.
Ecommerce founders need more.
We’ve been building the only integration that actually fixes it.
Big drop coming. Stay tuned.

[Taylor Holiday @TaylorHoliday]

Marketers and Meta media buyers…
if you study this episode, your ad account may THRIVE

How? There exist creator-content GEMS worth $$$.

Not literal jewels, but ADS.
That print money.

HOWEVER, not all gems, and ads, are created equal.

To uncover EXACTLY why, I’m joined by @iamshackelford and @adrianneaustin_ to REACT to these ads.

Some, we LOVED.
Others, borderline ILLEGAL.

With examples from Alix Earle, @arcads_ai, @JordanRogers26, and more.

Enjoy TaylorReacts! Ep4:

Creator Content: The best ad format for 2025?

Special thank you to our partners at @fermatcommerce & @FinaloopTeam.

[Finaloop @FinaloopTeam]

Ecom Finance Experts podcast:

@WithumCPA tax experts share what every brand should know
💡 QSBS tax-free gains (Sec 1202)
💡 Stock > Asset sales
And much more

Listen to the whole episode:
YouTube https://t.co/d6lAeOl58K
Spotify https://t.co/Gmd54VM4lI

[Finaloop @FinaloopTeam]

New Ecom Finance Experts episode
@JacobB29170 & Jordan Benjamin Benjamin (OmniFi Partners) dive into the financials that matter.

⚡️Amazon customers repurchase more than D2C
⚡️MCA at 6% ≠ 6%(often 20%+ APR)
⚡️Innovate or die

👉https://t.co/L6JYUbJPAF
👉https://t.co/YSfAkvq3Tf

[Finaloop @FinaloopTeam]

⏰ TOMORROW 12 PM EST

Join @FinaloopTeam's @RaylaRapp & Jay Harden of @billcom for a Lunch & Learn to show you how to automate your financial ops.
🔥 Live product demos
🔥 Workflow automation in action
🔥 Eliminate manual work forever
Register now 👉https://t.co/RQMjqbQvgM