Want a map and GPS for fining you next speaking gig? I got tired of 'pray and spray' marketing. So I found out who's hiring my Speaker Twins. And created the Booking Graph(TM). Now you can find your next bookings, too.
We analyzed 1,514 speaking slots.
Here's what most speakers get wrong:
The encores don't go to the flashiest speakers.
They go to the teachers.
→ 34% rate for content professionals, the Encore Index
→ 11.8% for celebrity headliners
→ 0% for stage-front keynotes
Bookings build revenue, encores build a career.
Event planners rotate the opening act on purpose.
Booking the same headliner twice reads as stale programming.
But a working session that changes what people do on Monday?
That earns the return.
The teaching slots are where the encores live.
Opportunities are found where speakers like you have been already been hired:
Your Speaker Twins(TM).
Find out more with this report, the first in our series,
available to professionals speakers only. No charge.
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