The Entrepreneurs: @AeraInstruments co-founder and CEO Jas Minhas on business serendipity and building a purpose-driven watch brand. Plus: the co-founder of Soeder talks on what it means to be ‘Made in Switzerland’. https://t.co/JCAYoslvru
The Spirit of Aera: A message from Steve Woods. Wildlife and conservation photographer
The spirit of Aera is about finding what really matters.
It’s why we build tool watches that are stripped back to their essentials.
https://t.co/NPaQ9w8LtT
To build watches requires great patience, skill and artistry – something we feel our team delivers, always going above and beyond.
See this in action.
Aera. Distinctive, hand-finished tool watches. Designed in Britain and built in Switzerland.
https://t.co/DKwRbnQnVJ
"The start-up watchmaker builds tool watches that are functional and as comfortable to wear as a bespoke Saville Row Suit but with all the precision of Swiss technology" Thank you @watchonista
https://t.co/MTICF3sL9Y
One question we’ve had the most since launching our first two watches earlier in 2022 is “Where can we try them on?”
Until 31st December we’ll be continuing with our first-ever in-store residency, at @RichardJamesRow on Savile Row.
Aera took to the streets of London last week.
Our P-1 Pilot and D-1 Diver watches were spotted on posters from Brick Lane to Bond Street, Soho to Shoreditch. Under the banners ‘SMART WATCH’, ‘FUTURE PROOF���, ‘THINK SIMPLE’ and ‘TIME CAPSULE’
@AeraInstruments timepieces are unabashedly purposeful and substantial—streamlined in fit and finish but distinctively tool-first in form and function. Check out our full feature on Worn & Wound to learn more about Aera Instruments.
Click to read:
https://t.co/jfju4Sf5cN
"The Aera P-1 represents a solid value proposition with a language of its own, and a touch of that monochrome architect cool. Tech-heads with an aversion to vintage nostalgia come forward now, please."
Thanks @BritishGQ
https://t.co/fCjqvjwsjx
We are truly honoured to be named a Watch of the Year in the new issue of @vanityfair. Since we only launched back in Spring, to be included among some of the greatest names in watchmaking is truly rewarding.
Listen to @jasonheaton and James Stacey discuss the D-1 Diver at 13.27
The Grey NATO – 181 – Jason Under The Ice by thegreynato via #soundcloud https://t.co/lX7kp8CqWQ