Agency Growth Hack #99
WHY YOUR COLD EMAILS DON'T WORK
You're trying to book a call on the 1st email
When the goal is to get their objection ASAP!
My best cold email:
Subject line: Quick Question
Body: Is there a reason why you aren't testing more Facebook ad creatives?
Agency Systems Hack #17
Monthly 1-on-1s
I would ask them the same 3 questions monthly:
1. How are you doing?
2. What do you think you can do to improve?
3. What can I do better to help you accomplish your tasks & goals?
Pro tip: review last month's answers to see progress
Agency Systems Hack #42
Weekly Wins!
Every Friday we would send an email to each client with their "wins for the week" in bullet points
As an ad agency, it was normally things like CTR or sales increasing
Pro tip: add a gif for personality
What's your version of Weekly Wins?
Agency Growth Hack #222
Your website's CTA sucks
No one wants to book a "discovery call"
No one wants to "get in touch"
Everyone wants an audit or a workshop or projections
Agency Systems Hack #94
Interview Questions
In our company handbook (built-in notion) we had a list of interview questions for every position...
What we asked graphic designers was very different than what we asked our copywriter interviews...
This made interviewing a breeze
Agency Growth Hack #123
The greatest agency tagline template ever
"We help ______ achieve _____"
For my agency that was:
"We help e-com brands make $4 for every $1 they spend on digital ads"
When we plastered that all over our website & ads, we 2Xed our revenue in 60 days
Agency Systems Hack #42
Campaign launch checklists!
We had campaign checklists for every type of campaign we would ever get live to make sure we never missed anything
Pro tip: every media buyer would need to duplicate the checklist and share it with me before they went live
Agency Systems Hack #30
KICK-OFF CALLS
STOP sending a google sheet or doc to fill out
Schedule a "kick-off workshop" to go over the questions together with a cool agency branded deck
Make it mandatory... You gotta get off to a good start
Agency Growth Hack #55
ANNOUNCE MORE WINS
Whether it's on Linked, Twitter, or via E-Mail
Signed a new client? Tell everybody
Achieved a new crazy stat for a client? Tell everybody
Made a new hire? Tell everybody
Everything is newsworthy
And you win by staying top of mind
Agency Systems Hack #9
Tag Teams! ๐ฅ
We would pair up accountability partners to make sure there were no typos in ad copy or landing page copy
Two sets of eyes are better than one
Especially when you do creative work...
That's a wrap!
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Agency Growth Hack #193
Find the unique pricing model for your industry
For example: every ad agency charges a % of ad spend...
But we realized it takes us the same time (aka $) to service a client spending $10k to one that's spending $50k
So we invented ...
Agency Growth Hack #193
Find the unique pricing model for your industry
For example: every ad agency charges a % of ad spend...
But we realized it takes us the same time (aka $) to service a client spending $10k to one that's spending $50k
So we invented ...
the flat monthly fee!
Every client paid the same no matter their ad spend
Even as they scaled... They knew working with us was a fixed cost
And so there were we no options or packages to choose from
This 2X'd our close rate
What's your version of this?
Agency Systems Hack #99
My 7-figure ad agency had 0 cashflow issues
Why? Because we charged every client on the 1st of every month
And if they didn't pay by the 7th, we paused their ads
The client doesn't like it? Too bad!
They should treat you like an employee on payroll
Agency Systems Hack #61
Pods!
We put 1 media buyer and 2 creatives in pods that were product spcecific
So we had a general products "pod" ... a luxury brand "pod" .... a lead gen "pod" ...
This way they could use insights as to what's working best from similar clients
Agency Growth Hack #84
TREAT YOURSELF AS YOUR CLIENT
Ask yourself, if my agency was my client, what strategies would I use?
Asking myself this question has single-handedly made me 6-figures
Because it unlocked google ads "conquesting" campaigns for us
And that was an ATM
Agency Systems Hack #37
Over-communicate with clients!
Even if it's the tiniest of "news"
They will stick around longer if you constantly remind them you are working on their biz and not another clients'
New campaign live? Tell em!
Sending rough draft to editors? Tell em!
Agency Growth Hack #1
YOUR COLD EMAILS SUCK
The goal of cold emails is not to book a call on the first email
It's to start a conversation!
My best cold email:
Subject line: Quick Question
Body: Is there a reason why you aren't testing more Facebook ad creatives right now?
Agency Systems Hack #37
Calendar black time weekly to keep clients updated on what you're doing for them
Even if it's the tiniest of "news"
Optimized keywords? Sending rough draft to editors? Tell em!
Pro tip: hire a VA to comb through your sent emails and write these
Agency Systems Hack #58
Company swag the moment they sign the contract
I use SwagUp to create a welcome swag box for $100
The moment they sign the contract, a zap sends them a "redeem" link to enter their address and get a hat, coffee mug, notebook with my agency's logo