Agency Andy

Prev: built & sold an award-winning global ad agency // Now: generating qualified leads for agencies as an ambassador for

[Agency Andy @AgencyAndy_]

Agency Growth Hack #99

WHY YOUR COLD EMAILS DON'T WORK

You're trying to book a call on the 1st email

When the goal is to get their objection ASAP!

My best cold email:

Subject line: Quick Question

Body: Is there a reason why you aren't testing more Facebook ad creatives?

[Agency Andy @AgencyAndy_]

Agency Systems Hack #17

Monthly 1-on-1s

I would ask them the same 3 questions monthly:

1. How are you doing?

2. What do you think you can do to improve?

3. What can I do better to help you accomplish your tasks & goals?

Pro tip: review last month's answers to see progress

[Agency Andy @AgencyAndy_]

Agency Systems Hack #42

Weekly Wins!

Every Friday we would send an email to each client with their "wins for the week" in bullet points

As an ad agency, it was normally things like CTR or sales increasing

Pro tip: add a gif for personality

What's your version of Weekly Wins?

[Agency Andy @AgencyAndy_]

Agency Growth Hack #222

Your website's CTA sucks

No one wants to book a "discovery call"

No one wants to "get in touch"

Everyone wants an audit or a workshop or projections

[Agency Andy @AgencyAndy_]

Agency Systems Hack #94

Interview Questions

In our company handbook (built-in notion) we had a list of interview questions for every position...

What we asked graphic designers was very different than what we asked our copywriter interviews...

This made interviewing a breeze

[Agency Andy @AgencyAndy_]

Agency Growth Hack #123

The greatest agency tagline template ever

"We help ______ achieve _____"

For my agency that was:

"We help e-com brands make $4 for every $1 they spend on digital ads"

When we plastered that all over our website & ads, we 2Xed our revenue in 60 days

[Agency Andy @AgencyAndy_]

Agency Systems Hack #42

Campaign launch checklists!

We had campaign checklists for every type of campaign we would ever get live to make sure we never missed anything

Pro tip: every media buyer would need to duplicate the checklist and share it with me before they went live

[Agency Andy @AgencyAndy_]

Agency Systems Hack #30

KICK-OFF CALLS

STOP sending a google sheet or doc to fill out

Schedule a "kick-off workshop" to go over the questions together with a cool agency branded deck

Make it mandatory... You gotta get off to a good start

[Agency Andy @AgencyAndy_]

Agency Growth Hack #55

ANNOUNCE MORE WINS

Whether it's on Linked, Twitter, or via E-Mail

Signed a new client? Tell everybody

Achieved a new crazy stat for a client? Tell everybody

Made a new hire? Tell everybody

Everything is newsworthy

And you win by staying top of mind

[Agency Andy @AgencyAndy_]

Agency Systems Hack #9

Tag Teams! 👥

We would pair up accountability partners to make sure there were no typos in ad copy or landing page copy

Two sets of eyes are better than one

Especially when you do creative work...

[Agency Andy @AgencyAndy_]

That's a wrap!

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[Agency Andy @AgencyAndy_]

Agency Growth Hack #193

Find the unique pricing model for your industry

For example: every ad agency charges a % of ad spend...

But we realized it takes us the same time (aka $) to service a client spending $10k to one that's spending $50k

So we invented ...

[Agency Andy @AgencyAndy_]

Agency Growth Hack #193

Find the unique pricing model for your industry

For example: every ad agency charges a % of ad spend...

But we realized it takes us the same time (aka $) to service a client spending $10k to one that's spending $50k

So we invented ...

[Agency Andy @AgencyAndy_]

the flat monthly fee!

Every client paid the same no matter their ad spend

Even as they scaled... They knew working with us was a fixed cost

And so there were we no options or packages to choose from

This 2X'd our close rate

What's your version of this?

[Agency Andy @AgencyAndy_]

Agency Systems Hack #99

My 7-figure ad agency had 0 cashflow issues

Why? Because we charged every client on the 1st of every month

And if they didn't pay by the 7th, we paused their ads

The client doesn't like it? Too bad!

They should treat you like an employee on payroll

[Agency Andy @AgencyAndy_]

Agency Systems Hack #61

Pods!

We put 1 media buyer and 2 creatives in pods that were product spcecific

So we had a general products "pod" ... a luxury brand "pod" .... a lead gen "pod" ...

This way they could use insights as to what's working best from similar clients

[Agency Andy @AgencyAndy_]

Agency Growth Hack #84

TREAT YOURSELF AS YOUR CLIENT

Ask yourself, if my agency was my client, what strategies would I use?

Asking myself this question has single-handedly made me 6-figures

Because it unlocked google ads "conquesting" campaigns for us

And that was an ATM

[Agency Andy @AgencyAndy_]

Agency Systems Hack #37

Over-communicate with clients!

Even if it's the tiniest of "news"

They will stick around longer if you constantly remind them you are working on their biz and not another clients'

New campaign live? Tell em!

Sending rough draft to editors? Tell em!

[Agency Andy @AgencyAndy_]

Agency Growth Hack #1

YOUR COLD EMAILS SUCK

The goal of cold emails is not to book a call on the first email

It's to start a conversation!

My best cold email:

Subject line: Quick Question

Body: Is there a reason why you aren't testing more Facebook ad creatives right now?

[Agency Andy @AgencyAndy_]

Agency Systems Hack #37

Calendar black time weekly to keep clients updated on what you're doing for them

Even if it's the tiniest of "news"

Optimized keywords? Sending rough draft to editors? Tell em!

Pro tip: hire a VA to comb through your sent emails and write these

[Agency Andy @AgencyAndy_]

Agency Systems Hack #58

Company swag the moment they sign the contract

I use SwagUp to create a welcome swag box for $100

The moment they sign the contract, a zap sends them a "redeem" link to enter their address and get a hat, coffee mug, notebook with my agency's logo