In this era of digital marketing and social media influencers, some mascots have endured and still create a strong recall for their respective brands, being an integral part of the company’s visual imagery.
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Swiggy went all creative in their new campaign #WITASA, asking users to think of their own theory as to why is this a swiggy ad
Moreover, the brand went a step ahead and created a website for the campaign wherein you get to zoom in and look out at every minute details in the ad