Morning Person or Evening? via Agitator | DonorVoice: Your morning or evening preference is heavily dictated by your circadian rhythm. This morning or evening-ness preference is also associated with your cognitive and ... https://t.co/aDSwCAflcW
The Pseudoscience of Brand Personality via Agitator | DonorVoice: Have you ever been in a discussion about brand attributes or brand personality? What about research studies measuring how much donors think the brand fits ... https://t.co/7FP34e2hOH
Personality and Emotion Words via Agitator | DonorVoice: Make it emotional is one of my favorite, paper-thin, directives from the department of shallow fundraising thoughts. Which emotion exactly? A positive one, ... https://t.co/MBPBgzKnxn
People Are Different But In Predictable Ways via Agitator | DonorVoice: People are different in their motivation and interests and yet the sea of sameness of one-size-fits-all fundraising dominates. The Control ad and a ... https://t.co/LQOrKVx3jt
We Are What We Choose via Agitator | DonorVoice: Are you more outgoing and social or introverted? - Are you described by others as being warm, friendly and often helping others? - Might people describe you as hard-working, ... https://t.co/nEmsbZXM2E
Is Your Online Fundraising Like Warby Parker? via Agitator | DonorVoice: Warby Parker launched in 2010 selling eyeglasses online. The founder loathed the idea of physical retail space, planning to cut out the middleman, ... https://t.co/MMwJc9QnD0
Are You About To Lose Out On The Best Fundraising Season Of The Year? via Agitator | DonorVoice: With 211 shopping days left until Christmas of course there’s plenty of time to get ready for the year-end giving bonanza. ... https://t.co/W9YQHaSS1l
Speed Up Interest by Slowing Down via Agitator | DonorVoice: You ever watched paint dry? How about a high-speed car chase? It turns out slowing down video can make it better but only if the scene is sufficiently fast or ... https://t.co/adSToWUuGi
The Story of Story via Agitator | DonorVoice: It's a real page turner. The book you can't put down because you're so engrossed. You mentally “transport” into the narrative world, experiencing the story events and ... https://t.co/YmNw7VPYoc
Attraction or Persuasion? via Agitator | DonorVoice: Is your fundraising persuading or attracting? - Persuasion is convincing potential donors to contribute to your cause, often through emotive appeals and urgent calls to ... https://t.co/0t8gZtM5w9
The Double-Edged Sword of Social Proof in Fundraising via Agitator | DonorVoice: Social proof is a psychological and social phenomenon whereby individuals tend to emulate actions and behaviors of others to shape their own. ... https://t.co/7lD4vZ8m9Z
Is Your Fundraising Like Old Wine in New Bottles? via Agitator | DonorVoice: The jangle fallacy occurs when two similar or identical things are assumed to be different because they are labeled differently – old wine in new ... https://t.co/snmQJsv81B
Show Don't Tell Emotions via Agitator | DonorVoice: If I had a nickel for every time I started a blog post with this line I'd have exactly $1.15. Twenty-three times. An inflation adjusted synonym might be “If I had a ... https://t.co/8XyMHfrGEr
Don't Dull Your Fundraising Sensory Symphony via Agitator | DonorVoice: There was a time when food purchasing was multisensory. The food buying experience of a bygone era involved, - Taste: Local markets or small shops ... https://t.co/Gt44ugTyXS
Your Dual Message Pillars Should Be Bookends via Agitator | DonorVoice: If you take nothing else from this post, take this: an awful lot is known about your donors. Too often we think we know very little. Consequently, we ... https://t.co/OAVE4bohKt