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Social media teams sit on a goldmine of listening insights but, its all about asking the right questions.
Set up your social listening around 3 pillars:
1. RISK DETECTION 🚨 (brand threats)
2. CUSTOMER FRUSTRATION 😡 (pain points)
3. BUYING SIGNALS 💰 (active shoppers)
@fabian_thepulse@theo@KevinNaughtonJr@buffer Thanks for sharing this, Fabian! Clear metrics are a big part of the value of using a social media management platform, and you’re right that platform APIs can still limit certain actions compared with posting natively.
Social listening data is just the start. The real value is the action you take. 🤓💪
Our free template shows the impact of brand conversations & aligns your team on next steps.⬇️
@dotpenji@Metricool Lovely discussion 🥰 Great takeaways in this thread, agreed that you have to find the best fit for YOU. And that's budget fit, solution fit, comfort fit, growth fit. There is no one way to manage social, and you know your needs best, find the tool that fits your hand the best���️🤩
You are letting your past dictate your future ❌
Our 2026 Exclusive Study found that 82% of social media professionals rely on past content performance to decide what to publish next.
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Most content is built to fill a calendar slot, not to create a real shift in the reader.
The Good Content vs. Noise Scorecard gives your team a filter to apply before a single word gets drafted.
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Your social media team knows something is broken 🤫.
Teams are not asking for more publishing capacity. They want clearer criteria for what deserves to be published at all.
Because not everything does.
📌 Discover the complete framework: https://t.co/2jHyP08571
You didn't post bad content. You posted it at the wrong time ❌⏰
Timing is the one variable most teams never measure.
📌 Download The Right Moment Calculator for free and find your highest-signal hours: https://t.co/jtex4HOBRk
One day left to join live 🚨
And if you're on the fence: the Q&A won't be in the replay.
Your questions, answered in real time. That part stays in the room.
📅 May 5 - 10AM Eastern / 4PM CET
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On May 5th, Claudia joins Jacob Hilperthauser and Aman Mittal, three social media experts with 25+ years of combined experience, to name every single one.
📅 May 5th - 10AM Eastern / 4PM CET
Register now 👇