Aimia Intelligent Shopper Solutions

At ISS we decode the ‘messages’ that customers leave in data & help translate them into simple, actionable insights .

[Aimia Intelligent Shopper Solutions @AimiaISS]

Conducting online research, checking in-store prices, buying online and sharing reviews have become an integral part of consumer’s behaviour. So much so, that 48% of 35-44 year olds buy their groceries online and bypass making weekly trips to the store.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Our guide breaks down how you can set realistic KPIs and measure ROI on your customer insights.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

The key to a successful customer planning strategy is capturing and leveraging data to implement these solutions.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

For successful promotions, the first rule of thumb is timing

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[Aimia Intelligent Shopper Solutions @AimiaISS]

As snackification is expected to increase as consumers’ lives become increasingly busy and complex, not jumping on the bandwagon would be a serious missed opportunity.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Whether you’re harvesting crops, building cars, or selling bananas — blockchain can be used to create secure, incorruptible records of physical goods and information.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Creating a positive experience throughout the customer journey and leaving them absolutely satisfied is now the expectation.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

To understand the benefits of loyalty data and why retailers and CPGs should collaborate, we need to think about the key benefits each party has to offer.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Joint business planning is any form of collaboration where retailers and CPGs make informed decisions to establish and reach the same goals.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Social Media Marketing is much more than setting your company up with a funky Instagram account and racking up thousands of ‘likes’ on a Facebook page.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Whether it’s charging 5p for a plastic bag, changing the way food is packaged, or regulating the products they sell, grocery stores are finding innovative ways to be kind to the planet.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

n what seems like the blink of an eye, the new kids on the block are filling the shoes of fully-fledged consumers. What was once a generation of tech-obsessed teens has quickly become an important customer segment for grocery retailers across the world.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Clearly, private brands are no longer synonymous with low quality or cost-cutting.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Customers are driving the farm to fork movement for four main reasons:

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[Aimia Intelligent Shopper Solutions @AimiaISS]

With 46% of food waste occurring during the processing, distribution, and consumption stages of the food cycle, grocery retailers play an important role in reducing the world’s food waste.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Whether it’s buying products with added health benefits, choosing vegan meat substitutes, or searching for gluten-free alternatives, consumer preferences are changing in all directions and it’s your job, as a grocery retailer, to keep up with these trends

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Did you know that 75% of 2018 consumers say they’re more likely to switch to brands who provide in-depth product information, compared to just 36% of respondents in 2016?

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[Aimia Intelligent Shopper Solutions @AimiaISS]

Retailers who rely on data analytics as part of their strategy must ensure the information they input is accurate.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

The so-called digital revolution has flipped the world of retail on its head as supermarkets look for engaging ways to build brand loyalty and pull new customers through the door.

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[Aimia Intelligent Shopper Solutions @AimiaISS]

As technologies develop to allow consumers even more choice and control, CPG and retailers will increasingly need to work together to reach customers as the retail landscape changes.

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