AirbnBraydon

Founder TUMO Stays

Managing 80+ vacation rentals in San Diego.

Sharing what works, what doesn't, and what I'm learning building my company.

[AirbnBraydon @AirbnBraydon]

Public service announcement for all Airbnb guests:

Turning the AC down to 60° does not make the air colder or cool the house any faster.

You’re just asking that poor machine to work until it freezes itself to death. 😂

Set it to 68° and give it time. #savingacunits

[AirbnBraydon @AirbnBraydon]

Sometimes the smallest editions make the biggest difference: we put 4 new wallpaper backdrops up at 4 properties (part of a multifamily complex) that needed a spruce up. So far, our bookings are up 10.2% monthly from prior year on the 4 units combined. I’d say that’s a good ROI.

[AirbnBraydon @AirbnBraydon]

This is one of the reasons I think every serious vacation rental operator should eventually have a direct booking site and a marketing system like mailchimp to reach out to past guests.

[AirbnBraydon @AirbnBraydon]

Airbnb owners: your past guests are probably your most underutilized source of revenue.

[AirbnBraydon @AirbnBraydon]

Think about it: they’ve already stayed with you, already trust the property, and you paid Airbnb/VRBO to acquire them once.

Build a direct booking strategy around past guests and you can turn one stay into repeat revenue without paying OTA fees every time.

[AirbnBraydon @AirbnBraydon]

Booking hack that I am surprised more people don't know - Look on Airbnb or VRBO for a property. Once you find a property you like, see if it is managed by a “Property Management Company” - then go search for their website and see if you can book direct. 10-15% savings quickly!

[AirbnBraydon @AirbnBraydon]

I think the biggest thing I am realizing as we add on software products to support our Airbnb management business is that a lot of the people influencing product decisions have never actually owned an airbnb management business - Please only hire someone who knows the industry.

[AirbnBraydon @AirbnBraydon]

San Diego is a top-5 U.S. vacation rental market by revenue, according to @airdna.

But its investability score? Just 58/100. Why?

Home prices are often too high relative to the revenue they can generate - this is why the right size home in the right location here is so imp!

[AirbnBraydon @AirbnBraydon]

I used to think putting a property on more booking channels meant more occupancy, but I realized algorithms favor availability as well so its a fine line. Dont cannabalize yourself! Focus on optimizing your listing on the premier channels - Airbnb, VRBO, Hopper, and Direct.

[AirbnBraydon @AirbnBraydon]

What do we look for when determining whether a property could be a desirable rental? Aside from amenities, market data on bed/bath, and location, we look for a property that has a uniqueness to it. Something special…like a spiral staircase, accent wall, or high ceilings. 🤌🏽

[AirbnBraydon @AirbnBraydon]

I understand the argument around short term rentals being mismanaged leading to "party houses" and neighborhood issues. But in that case, just fine or take away licenses for this behavior. Don't punish good hosts. The net benefit for the city is well worth the cost to do this.

[AirbnBraydon @AirbnBraydon]

A few months ago, we fought the city of San Diego trying to pass an additonal $5,000/bedroom annual tax - This would have decimated the airbnb market here. My question is always...why would cities want to get rid of an industry that delivers great revenue to them and local biz?

[AirbnBraydon @AirbnBraydon]

In July, Airbnb accounted for 74% of our bookings while VRBO was 19% and the rest was a combination of direct, hopper, and other booking channels. People debate whether just going all in on Airbnb and having no channel diversity is a better strategy for the algo. Thoughts?

[AirbnBraydon @AirbnBraydon]

Airbnb Hack: There are 115 visible amenities you can add to your Airbnb listing. Go through them 1 by 1 and if the cost is small to add an amenity, do it.

The more amenities you check, the more the algorithm favors your listing, which means more potential bookings and revenue.

[AirbnBraydon @AirbnBraydon]

@stevenborrelli Hahahaha

[MimioSTEM | MyStemKits @mimioSTEM]

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[MimioSTEM | MyStemKits @mimioSTEM]

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[MimioSTEM | MyStemKits @mimioSTEM]

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[AirbnBraydon @AirbnBraydon]

@mimioSTEM @CalRipkenSrFdn @ROBO3D @boxlightinc Love it!

[AirbnBraydon @AirbnBraydon]

@mskizjackson @gve_magnet @HISDLibraryServ @dcmltk That is awesome! Appreciate the post and support. Here to help if you need anything :)