Airborne Experience

Airborne Experience is a 100% BEE female owned and managed company. Established in 2006, our focus is building brands with people and technology.

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Knolling

Knolling is the process of placing various things at 90-degree angles to one another and photographing them from above. This approach produces a symmetrical, pleasing-to-the-eye appearance. Images of knolling are frequently displayed against a solid background.

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Kerning

Kerning is the practice of changing the spacing between two specified letters (or other characters: numerals, punctuation, etc.) to increase legibility.

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Golden ratio

The golden ratio happens when two items are divided by the smaller and the result is the number 1.6180. This can be seen in image composition, web design, and grid layout.

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Complementary

Complementary colors are those on the color wheel that are opposite each other on the color wheel (example: red and green).

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Colors that are next to one another on the color wheel are used in analogous color schemes.
They usually go well together and produce calm and relaxing environments..

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Smarketing

It’s important for Marketing and Sales to align efforts to impact the bottom line the best they can through coordinated communication.

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The majority of social media marketing is on sharing fascinating material that users want to share with their friends, who will then share it with their friends, and so on.

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A sales funnel is a succession of websites that are designed to lead a user to purchase a product or service at the conclusion.

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How important is ROI to you as a marketer?

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Retargeting is accomplished by embedding a piece of coding (also known as a "pixel") on your own website. A browser cookie is dropped every time a visitor browses your website (and leaves without completing a checkout).

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You might know what their budget is or whether or not they make the buying decisions in their household/company etc.

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Did you know that Pay Per Click is also called, “Cost Per Click”?

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Page rank is only one of the several ways that Google determines a page’s popularity and trying to improve your page rank in unnatural ways could result in a penalty.

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A lot of factors contribute to on-page optimization, a few examples include actual HTML code, meta tags, title tags, keyword placement and density, outbound links, relevant content and word count.

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Off-page optimization is a link popularity and page rank: Both of which occur outside of your direct influence.

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No-Follow Link ensures that the link target’s (the website that you’ve linked to) ranking will not be effected in the search engine’s index. This is usually used if it’s not a trusted link, if it’s a paid link or prioritizing where you want the search engines to focus on.

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Do you track you brands natural listing?

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How do you conduct your research?

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Marketing automation works by automating certain time-consuming tasks, so that little human error can occur while also ensuring that a regular amount of content is being distributed to target audiences.

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A bounce is explicitly calculated in Analytics as a session that activates only a single request to the Analytics server, such as when a user opens a single page on the site and then leaves the Analytics server after that session without prompting any other requests.