In trying to kill a class action lawsuit, Google admits Incognito mode was never meant to actually protect your privacy: "websites might be able to collect info about your browsing activity"
The problem is the name itself is inherently misleading.
https://t.co/abtMy3tcJv
After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. No wonder they wanted to hide it.
Spying on users has nothing to do with building a great web browser or search engine. We would know (our app is both in one).