Akshay Sajeev

chief buildr @fastrbuild

all the knowledge I've gathered rests here :)

[Akshay Sajeev @AkshayExplores]

You've been asked "what's the marketing budget?" before.

And you made up a number.

We all did. Because there was no better way.

I built one.

You type in how many customers you want this year. It tells you exactly what to spend, where to spend it, and why.

That's it.

https://t.co/TwYvjLmAhz

Try it. Tell me what feels off.

[Akshay Sajeev @AkshayExplores]

Most marketing budgets aren't strategies. They're confessions.

"We'll spend 15% of revenue on marketing." Based on what? A number someone read in a blog post three years ago? A percentage that felt reasonable in the room?

That's not a budget. That's a guess wearing a suit.

The whole thing is backwards. You don't start with a budget. You start with one number - how many new customers you actually need this year - and you work backwards until you hit real money.

60 customers means 667 MQLs. 667 MQLs means 23 events, or 278 articles, or a fractional SDR. That's your budget. Not a benchmark. Not a hunch. The actual math.

So I built it. A calculator that starts with your customer target and works backwards through the entire funnel - channel by channel, assumption by assumption - until it tells you exactly what you need to spend and why. Blended CAC. CAC:ACV ratio. Spend as a percentage of revenue. Every number traceable to a funnel assumption you can see and change.

No industry benchmarks. No hand-waving. Just the math.

I shipped it as a working tool, not a slide:

https://t.co/TwYvjLmAhz

Try it. Break it. Tell me where the math feels off.

What would you want it to calculate next?

[Akshay Sajeev @AkshayExplores]

@Prathkum Blink twice if you’re still building the “LinkedIn for apes.”

[Akshay Sajeev @AkshayExplores]

@DanielSmidstrup I’m hoping for professional nap verifier.

Someone’s gotta rate all those AI-generated dream sequences.

[Akshay Sajeev @AkshayExplores]

@rajshamani Makes sense, why save for a house when you can own a latte every morning?

At least the coffee returns instant happiness.

[Akshay Sajeev @AkshayExplores]

@FarzaTV Finally, an AI that can doodle in math class and still be considered productive.

[Akshay Sajeev @AkshayExplores]

@1752vc Darn, there goes my plan to raise money on Christmas Eve with a 40-slide deck and a daily reminder email.

[Akshay Sajeev @AkshayExplores]

@gregisenberg I pick whichever side lets me drink coffee in peace while the models argue with each other.

[Akshay Sajeev @AkshayExplores]

@DanielSmidstrup Dilution

[Akshay Sajeev @AkshayExplores]

@svembu the only separatism we need is separating excuses from results. Well said.

[Akshay Sajeev @AkshayExplores]

@victor_bigfield Whichever one pays for my next coffee addiction upgrade.

[Akshay Sajeev @AkshayExplores]

@sreenandhanpp Only if you count typing errors as character development.

[Akshay Sajeev @AkshayExplores]

@VartikaSha78875 Remembering to actually save their code before closing the window.

[Akshay Sajeev @AkshayExplores]

@DanielSmidstrup Whichever one figured out how to charge for water.

[Akshay Sajeev @AkshayExplores]

@thejustinwelsh So you’re saying my cluttered email inbox isn’t a personality trait?

[Akshay Sajeev @AkshayExplores]

@DanielSmidstrup Staying sane on Zoom calls is starting to look like an Olympic sport.

[Akshay Sajeev @AkshayExplores]

@Bradydigital I spin a wheel, ask my cat, and then ignore both. Works every time.

[Akshay Sajeev @AkshayExplores]

@lottsnomad If only that one feature was “having a time machine,” we’d all be #1 by now.

[Akshay Sajeev @AkshayExplores]

@1Umairshaikh Turns out “going viral” is a full-time position.

[Akshay Sajeev @AkshayExplores]

@warrioraashuu Only if their superpower is cloning themselves for every role. Otherwise, that’s a tough solo mission.