Hi, I’m Alaish, a growth strategist focused on fixing what’s quietly killing your growth.
Most brands chase visibility.
I focus on turning attention into revenue, retention, and long-term growth.
I help brands uncover where growth is breaking (whether it’s poor onboarding, weak retention, or inefficient funnels) and design systems that fix it at the root.
My work involves diagnosing gaps, restructuring growth funnels, and building frameworks that move users from attention → trust → conversion → retention → monetization.
I’ve identified and fixed growth leaks, optimized user journeys, and designed systems that drive more predictable and scalable revenue.
What do you do?
Hi, I’m Benjamin Olamide, a lifecycle and email marketing specialist.
Most brands chase more traffic. I focus on, revenue, retention and customer lifetime value.
I build automated flows and lifecycle systems that turn first-time buyers into repeat customers and keep revenue compounding over time.
Experience includes working with Webtoons.
Tools stack: Klaviyo, Braze, Mailchimp, HubSpot HTML, CSS, Liquid. J
You?? Tell us about what you do.
A whole lot of founders are building in silence and wondering why no one notices.
They spend months refining features.
Fixing bugs.
Talking to customers.
Making the product better.
Then they look up and see a competitor with a worse product getting all the attention.
It's frustrating.
Because we're taught that quality wins.
But that's not how markets work.
The market can't reward what it can't see.
A great product hidden in a corner loses to a decent product that's impossible to ignore.
So founders keep shipping.
Keep improving.
Keep waiting for the breakthrough.
And every day, someone with less experience, less polish, and sometimes less value pulls further ahead.
Not because they're better.
Because they're visible.
The painful truth is that,
many founders don't even have a problem with their product.
They have a problem with attention.
And attention compounds just as aggressively as product improvements do.
The founder nobody knows is often competing against the founder everybody remembers.
Two different games.
Two very different outcomes.
If you've ever felt like you're doing everything right but still being overlooked,
you're not imagining it.
The gap between great work itself and actually being known for great work is larger than most founders realize.
Your brand isn't growing because people can't feel it.
You keep posting.
You share tips.
You explain your process.
You provide value.
Yet every post feels like it disappears the moment you hit publish.
No comments.
No conversations.
No momentum.
And after a while, you start questioning everything.
Maybe the algorithm is against you.
Maybe the niche is too crowded.
Maybe you're not consistent enough.
But sometimes, that's not the real problem.
The real problem is that your content is technically useful but emotionally unrelatable.
People don't just remember information.
They remember how something made them feel.
The creators who grow aren't always the smartest.
They're the ones who make people feel understood.
They tell stories.
They share frustrations.
They reveal lessons learned the hard way.
They have opinions.
They sound human.
So many founder content reads like a knowledge base.
Facts.
Frameworks.
Advice.
But no personality.
No tension.
No emotion.
Nothing for people to connect with.
That's why you can work incredibly hard and still feel invisible.
Because attention isn't earned by information alone.
Connection comes first.
Information amplifies connection.
Not the other way around.
Before you ask how to get more reach,
Ask:
"Can people actually feel the person behind this content?"
Because growth doesn't start first when people see your content.
It starts first when they see themselves in it.
I hope this makes sense.
The biggest lie keeping people broke online:
"Once I have a degree, a better setup, and more followers... then I'll start."
No.
You've already watched the videos.
Saved the posts.
Researched the opportunities.
The problem isn't that you don't know enough.
It's that you've convinced yourself you're not qualified enough.
Meanwhile, people with less experience are landing clients, building audiences, and making money with AI.
Not because they're soo special.
But because they started before they felt ready.
You don't need a degree.
You don't need a studio.
You don't need 10,000 followers.
You need a skill people value and the courage to stop waiting for permission.
Start building the brand
Start posting
Start talking about what you do
Start building relationships with people.
Stop waiting to feel ready. Just start!
On point 👌💯
The most interesting part isn't that AI can create content.
It's that AI is lowering the cost of testing ideas.
Businesses can now experiment with:
- different messages
- different creatives
- different angles
- different audiences
faster than ever before!
The advantage is no longer having the biggest marketing budget.
It's learning what resonates with the market faster than competitors do.
The quality of AI-generated creative is improving so fast that the conversation is no longer about whether businesses should use AI.
It's about how quickly they can adapt.
I recently made a video about how customer acquisition has changed.
The old playbook was:
build a product → run ads → hope people buy.
Today, attention works differently.
Businesses that consistently create valuable content often outperform competitors with better products but weaker visibility.
What's fascinating is that I used AI to create the video itself.
That's the shift.
AI isn't just helping businesses create content cheaper.
It's compressing the gap between an idea and execution.
The businesses that understand this early will have a significant advantage in attention, distribution, and customer acquisition over the next few years.
Most SaaS founders don’t underestimate just one piece, they underestimate the connection between the pieces.
Individually, most teams are doing something:
- posting content
- setting up funnels
- adding automations
- tweaking messaging
But the problem is usually that each system is optimized in isolation.
Content is created for attention, not qualification.
Automation is built for speed, not intent.
Strategy exists in docs, not in execution.
So even when effort is high, the system doesn’t compound.
If I had to pick the most underestimated piece though, it’s usually strategy alignment.
Because without clear positioning and direction, even great content and strong automation end up amplifying the wrong audience or the wrong message.
That’s when founders feel like:
“we’re doing everything right, but nothing is working consistently.”
The truth is: it’s not about doing more.
It’s about making sure every part of the system is pointing in the same direction.
Your SaaS may not be struggling because the product is weak.
It may be struggling because visibility, conversion, and strategy are operating separately instead of compounding together.
And when those three aren’t aligned, growth feels inconsistent no matter how hard the founder works.
Here’s what that usually looks like:
Growth strategy without content
→ nobody discovers you consistently
You may have a good product and solid positioning, but if you’re not repeatedly visible where your ICP spends attention, the market never gets enough exposure to remember you.
Content without automation
→ the founder becomes the bottleneck
Manual follow-ups.
Manual onboarding.
Manual nurturing.
Manual outreach.
At some point growth stalls because every process depends on the founder’s direct energy.
Automation without strategy
→ efficient movement in the wrong direction
This is where companies automate:
- unclear messaging
- weak funnels
- poor targeting
- low-intent traffic
The systems become faster, but not smarter.
The real leverage happens when all 3 connect:
→ Content attracts the right people
→ Automation converts and nurtures them consistently
→ Strategy ensures every action compounds toward revenue and retention
That’s when growth starts feeling less chaotic and more predictable.
Not because of “growth hacks.”
Because the business finally has connected growth infrastructure.
Which piece do you think most SaaS founders underestimate the most?
The hidden cost of unclear audiences isn’t just weaker marketing.
It’s operational chaos.
When positioning is too broad:
- messaging becomes generic
- sales calls become inconsistent
- customer expectations clash
- support becomes heavier
- product direction gets blurry
But when the audience is sharply defined, the business starts gaining alignment.
Better customers.
Cleaner communication.
Stronger referrals.
More predictable growth.
Specificity doesn’t limit growth as much as founders think.
It usually improves the quality of it.