POV: claude traveled 6 months into the future and told you exactly how your next move failed.
it's called a premortem.
daniel kahneman (nobel prize-winning psychologist behind "thinking fast and slow") called it his single most valuable decision-making technique.
google, goldman sachs, and procter & gamble all use it before major launches.
here's the problem it solves.
when you ask claude "is this a good plan?" it finds all the reasons to say yes.
that's what it was trained to do. so you walk away feeling confident.
you execute, and spend weeks / months building on top of that plan.
then it blows up.
and you realize the problem was obvious in hindsight, you just never stress-tested it because claude told you it was solid.
a premortem fixes this by flipping the frame.
instead of asking "what could go wrong?" you tell claude "it's 6 months from now and this is already dead. tell me how it died."
that shift turns off claude's optimism because there's nothing to be optimistic about. the premise already says it failed.
so claude stops looking for reasons your plan will work and starts explaining how it fell apart.
claude comes back with every way your plan could die, each one with a full failure story and the early warning signs to watch for.
then a synthesis pulls it all together:
> which failure is most likely
> which failure is most dangerous
> the single biggest hidden assumption you're making (often the most valuable part)
> a revised version of your plan with the gaps closed
you say "premortem this" and give it your plan. the skill handles the rest.
My predictions for AI in 2026:
1. Second brain as a service becomes hugely profitable. Companies will pay to build internal knowledge bases trained on their data.
2. Owned audiences (email, SMS, direct mail, SEO rankings) become 100x more valuable as AI spam explodes.
3. Building audience on social → converting to owned channels is the most valuable marketing skill you can learn in 2026.
4. AI content will hit 8/10 quality on basic input. Only 10/10 stands out. Taste and context are your moat.
5. Relationships become even more valuable, especially with people who have large owned audiences. Borrow their trust. 10x overnight.
6. Companies hire employees whose entire job is staying on top of AI trends to help CEOs pivot daily. Eventually these become AI agents.
7. Most powerful AI models reserved for big corporations and governments. Average users never get access.
8. Cost of AI inference scaling rapidly. My system went from $20/month to $500-1K/month in 6 months. Will 10X next year.
9. Niche communities become massive business ecosystems. 80% fail. 20% become multi-unit powerhouses.
10. Proprietary data is the single most valuable moat: customer contact data, search trends, pain points. License it. Sell it. Build competitive advantage.
11. OpenAI building accessible agent layer. When it ships, agentic era begins for everyday people.
12. Claude Code continues to be the highest-leverage skill, period.
13. AGI is closer than we think (if not already here). ASI will be 1000x more earth-shattering then even the most bullish expectations.
This woman scaled ChatGPT to 100M users in 2 months.
Then she vanished from OpenAI.
While Sam Altman gets the credit, she was the REAL genius behind their $300B empire.
Now her secret startup is worth $12B - with zero products.
Here's her masterplan to crush Silicon Valley:🧵
Running a business is the WORST.
Yet so many people want to become entrepreneurs.
Is it because they are so disciplined that they want to do the harder thing instead of the easier one,
or do they simply think it´s cool?
You need a good reason, being cool is not enough.
5 profitable AI Business Ideas no one is talking about:
1. New-age education with content aggregated and generated with AI
2. Chatbots for employee training
3. AI Therapists - Available any time
4. AI Accountant - Analyzing invoices for you.
5. AI Training Company
Best entrepreneurs know that experimentation is what brings the results.
Test your offering, pricing, market, promotion, and processes.
It is THE only way to find what works and what doesn´t.
Google recently published a list of 100 companies using their AI to crush it in 2024.
Here are 5 of them that caught my attention:
1. Best Buy
They streamlined customer support thanks to an AI assistant that troubleshoots issues, manages subscriptions, AND changes orders on your behalf.
2. Fluna
A digital services company that uses AI to automate the drafting of legal documents. They achieved 92% accuracy in data extraction while maintaining security for sensitive information.
3. Sprinklr
Providing top-grade AI services and products for so many different use cases.This is the future of AI use in business.This is the future of AI use in business.
4. Puma
They save time on creating and editing product photos by AI enhancements. Plus, they can be locally relevant across markets.
5. Carrefour
Created an internal tool to streamline the creation of campaigns in all countries. Saving marketing teams 100s of hours every month.
Don´t know where to start with AI in your business?
Don´t worry, I got you:
- Youai. ai
- Outfunnel
- Phrasee
- Axiom. ai
- Imagica. ai
Try them out and let me know which are your favorites!
Life Hack:
If you need to make any decision, paste all factors into chatGPT and ask it for help.
It may not make hard decisions for you, but it surely can see other points of view than you.