Alan Tollefson

I turn your best posts, podcasts & workshops into polished lead magnets that convert | Templates + Done-For-You Services.
ATS - The Pixel & Prompt Co.

[Alan Tollefson @AlanTollefson]

Running a fall special? Don't bury it in a regular Google update.

Google Business Profile has an Offer post type: title, dates, and a View Offer button added automatically. Coupon code optional.

What special are you running this fall?

[Alan Tollefson @AlanTollefson]

Only asking the happy customers for a Google review? Google's policy says businesses can't selectively ask for positive reviews.

Ask every customer, the same way, after every job.

Do you ask everyone, or just the ones who smiled?

[Alan Tollefson @AlanTollefson]

If whoever built your website set up your Google profile, they might still be the owner. Owners can remove users and even delete the profile.

Check: More > Business Profile settings > People and access.

Is your name on that list?

[Alan Tollefson @AlanTollefson]

Your Google Business Profile has a section a lot of owners skip: Attributes.

Veteran-owned, women-owned, accessibility features. Google says adding them might help you show up in searches for places with those details. Add every one that's true.

[Alan Tollefson @AlanTollefson]

Customers can text you straight from your Google listing, if you set it up.

Edit profile > Contact > Chat > Edit. Pick WhatsApp or Text message, add your number or link, Save. Eligible profiles only.

Have you checked yours?

[Alan Tollefson @AlanTollefson]

Google already counted how many people called you from your profile last month. Most owners have never looked.

Open the Performance tab on your Business Profile. Calls, direction requests, website clicks. Go check yours.

[Alan Tollefson @AlanTollefson]

The person who finds you on Google at 10pm isn't going to call. If your profile only gives them a phone number, that job's gone by morning.

Add a booking or appointment link to your Google profile. Point it at your contact form if that's all you've got. One more way to say yes.

[Alan Tollefson @AlanTollefson]

You changed your number years ago. It's still wrong on half a dozen old websites, and Google counts every mismatch against you.

Google checks your name, address, and phone against every listing you're on. Pick one exact format. Make them all match, down to "St" vs "Street."

[Alan Tollefson @AlanTollefson]

Telling a customer to "find us on Google and leave a review" loses half of them before they type a word.

They search, see a map full of competitors, tap the wrong one, and quit. Use the direct review link from your profile instead. Send it the day the job's done.

[Alan Tollefson @AlanTollefson]

You'll drive 40 minutes for the right job. Your Google profile says you won't.

The service area setting is a list of the cities you tell Google you cover. Most owners set 1 or 2 years ago and never widened it. Add every town you'd actually take a job in.

How many are on yours?

[Alan Tollefson @AlanTollefson]

One dropdown on your Google profile decides which jobs you show up for.

It's your primary category. Pick "contractor" instead of "roofer" and you're in the wrong race. Set it to the exact trade you want the calls for.

What's yours set to right now?

[Alan Tollefson @AlanTollefson]

Google shut off the public Q&A feature on Business Profiles. The "Ask a Question" button is gone.

Replaced by AI-powered "Ask Maps" — Gemini answers using your website, profile, and reviews.

Got a FAQ page on your site?

[Alan Tollefson @AlanTollefson]

A lot of businesses have a real website that's still not on their Google Business Profile.

Fix: sign in with owner access, search your business, click Edit profile, go to Contact, add your URL under Website, hit Save.

Takes 2 minutes. Go check yours.

[Alan Tollefson @AlanTollefson]

You might have two Google profiles competing against each other.

An old listing, a duplicate from a review site, an auto-generated second location. Both split your reviews. Google can't tell which one to trust.

Go check right now.

[Alan Tollefson @AlanTollefson]

"We do it all" shows up for nothing on Google.

Google matches searches to specific services, not vibes. List every service by name and you show up for twenty searches instead of one.

Steal this for your profile today.

[Alan Tollefson @AlanTollefson]

Most GBP profiles still show summer hours after the season changes.

Customers check hours before they call. Wrong hours means a lost call you never even hear about.

Two minutes to fix. When's the last time you checked yours?

[Alan Tollefson @AlanTollefson]

Most GBP posts take 20 minutes to write and still don't work. This format takes 2.

1. Lead with the trigger (storm, season, repair)
2. Name the specific service
3. One clear action

Steal it.

[Alan Tollefson @AlanTollefson]

2023. That's the last time your Google profile changed. Your competitor's changes every week.

Same trade, same city, maybe fewer trucks. But the profile that looks alive gets the call at 11pm.

When's your last post?

[Alan Tollefson @AlanTollefson]

@renabaddie_ I want to know what "umber" is. I mean, I know Umber is a natural earth pigment with a moderate to dark brown color, typically ranging from yellowish-brown to reddish-brown, but what does that have to do with this post?

[Alan Tollefson @AlanTollefson]

@CraigBrockie Guide