The current music industry is not focused on who is the most talented, itβs about who is the most strategic.
You have to level up your monetization game or you're gonna left behind.
#musicbusiness
Artist development is an activity that is no longer up to the majors, but to artists that have to invest for growing their fanbase and organic traffic. Nowadays multinationals buy ready-made projects, already viral, with proven performances. It is understandable. #musicbusiness
Hey music artist, I have a question for you.
If you had to sign a deal LIFETIME for giving away all your royalties (of back and future music), which amount of money would make you happy?
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Music artists want to get the HIT. It's not necessary at all.
15 tracks that perform normal can get mathematically the same result as a hit, but with a significant advantage in terms of catalog.
Indeed your cash flow will be more protected since it does not rely on a single song