Alber Armendáriz

A bit of life. A bit of brand.
Building Armen+Brands from Vienna.
Helping founders build authentic human brands.

[Alber Armendáriz @AlberArmendariz]

This is genius marketing from @Tesla

[Alber Armendáriz @AlberArmendariz]

Priorities, priorities, priorities.

[Alber Armendáriz @AlberArmendariz]

I’m hyped, and as a founder, this is my internal compass telling me I’m heading in the right direction.

[Alber Armendáriz @AlberArmendariz]

Action creates urgency, and urgency creates momentum.

[Alber Armendáriz @AlberArmendariz]

I love the feeling of starting working with a full organize apartment.

[Alber Armendáriz @AlberArmendariz]

First step of the day: write down the to-do list. By the way, I love Muji for that.

[Alber Armendáriz @AlberArmendariz]

Using my video camera to take pictures.

[Alber Armendáriz @AlberArmendariz]

On my last trip, I really missed taking photos, so I used my Sony FX3 to capture some. Technically it’s a “video” camera with a 12MP sensor, but with today’s technology, that’s not an excuse anymore.Whatever camera you have with you is the best tool for the job.

[Alber Armendáriz @AlberArmendariz]

@mktbrew I’m building my own creative agency, so it’s been a mix of having a balanced presence across all platforms while learning the actual trends and tricks of each one and being realistic about the time each of them requires.

[Alber Armendáriz @AlberArmendariz]

My realistic content strategy for 2026 (starting now):

• Instagram: 3x per week
• YouTube Video: 1x per week
• YouTube Shorts: 2x per week
• Threads: 2x per day
• TikTok: 2x per week
• LinkedIn: 2x per week
• Newsletter: 1x per week

[Alber Armendáriz @AlberArmendariz]

@mktbrew Thank you!! Exactly, for me, it’s very important to adapt your brand to different platforms and what you can offer on each of them. If that’s properly executed, you can really create your own brand universe.

[Alber Armendáriz @AlberArmendariz]

@Mailchimp for newsletter
@framer for website
@zapier for automation

Launch.

Learn.

Enjoy.

And remember, the journey is the success.

[Alber Armendáriz @AlberArmendariz]

You can start a business almost for free:

@figma for design
@canva for decks
@Google for email
@OpenAI for copy
@discord for community
@LumaHQ for organizing events
@NotionHQ for project management
@Blackmagic_News for video editing
@Adobe for photo

[Alber Armendáriz @AlberArmendariz]

https://t.co/xjwEPGQkxK

[Alber Armendáriz @AlberArmendariz]

My online community event, The Creative Café, just got a tech upgrade!Now I have a platform where people can see the events and join them, I’m so happy.If you’re a creative or founder and want to meet like-minded people from around the world, feel free to join the next event!

[Alber Armendáriz @AlberArmendariz]

Most of the tools you already use have AI built in anyway.

[Alber Armendáriz @AlberArmendariz]

With the AI boom, many people are constantly searching for the next perfect tool. Progress is good, until the search itself becomes a distraction.Simplify your toolset as much as possible so you can focus on delivering your best work.

[Alber Armendáriz @AlberArmendariz]

Stop wasting hours choosing new AI tools.

Design: @canva
Copy: @OpenAI
Website: @framer
Project management: @NotionHQ
Video: @Blackmagic_News
Newsletter: @Mailchimp
Notes: @Apple
CRM: @NotionHQ
Photography: @Adobe
Mail & Meetings: @Google

Start building.

[Alber Armendáriz @AlberArmendariz]

Stop wasting hours choosing new AI tools.
Start building.

[Alber Armendáriz @AlberArmendariz]

Your job as a founder is to reduce the gap between idea and execution.

[Alber Armendáriz @AlberArmendariz]

Today I hosted Ep. 4 of my community event, The Creative Café.

I met two super cool humans, both creatives and entrepreneurs with great values, very relatable challenges, and inspiring dreams.

Conversations that remind you why you enjoy connecting with like-minded people.