The whole "gen z is killing alcohol" narrative annoys/confuses me for a number of reasons
#1. Im in college. Everyone i know drinks a lot and often. Not to mention the absolute ton of memes I see about drinking and the bar on Instagram and Tik Tok
#4. Older generations have wrecked the economy and job market so bad we largely cant afford to drink/drink that much. On top of that consider the amount of bars that have closed between the 08 recession and Covid