Alek Borisov

👨‍💻 Digital marketer 🏝️ Traveler 🍏 Healthy living ☸️ Eastern philosophies

[Alek Borisov @Alek_Borisov]

@elonmusk Who's this guy? 🤔

[Harpreet @harpreetchatha_]

25 AEO, GEO, LLM SEO facts 📠 (to stop you from wasting money on something that doesn’t work)

1. AI visibility can refer to mentions or citations. (Mentions = being named by AI in the answer, citations = being linked).

2. SEO directly influences AI citations. Want to show up for “explain x”. Well you need content that explains x so your website can be cited. Good luck being cited for anything competitive without implementing SEO basics

3. SEO, marketing, your reputation & just doing business can ALL influence AI mentions. Want to be known for something? Well you need to say it on your owned assets and then other sites need to say it too. think of AI as a parrot 🦜

4. the latter 3 can also influence SEO, but that’s for another day.

5. Being mentioned does not = automatic success. The clickable links within AI may lead websites that don’t link to you. This increases friction for customers to visit your website. (Also, if websites don’t link to you and just mention you, how will you be found) [✨links are still important ✨]

6. Being cited does not = automatic ai success. You could be the 17th citation (that’s like being on page 6 of Google). Doesn’t mean anything.

7. AI mentions and citations are infinite. You can be mentioned and cited for an infinite number of queries. Likewise, you can track an infinite number of prompts 🌌 (track your main keyword within a prompt, you’ll be fine)

8. One highly successful TOFU webpage could have 100s of citations in an AEO tool (what is y, why explained, explain y so a 5 year old can understand).

9. One highly successful BOFU page may only have a few citations (y software, what’s the best y, what’s the best y product that solves for z)

10. No one on this earth has proven ROI after implementing an llms.txt file

11. No one on this earth has proven ROI after implementing schema for LLMs

12. Being on Reddit does not guarantee AI visibility. Being mentioned on Reddit in a positive or negative way can influence sentiment of your brand in AI answers

13. Different AI systems behave differently. Showing up in Google AI Overviews does not automatically mean visibility in ChatGPT, Claude, Perplexity or Gemini

14. Don’t sacrifice your Google rankings just to chase AI visibility. It could take 2, 3 years to recover

15. AI search with web search enabled uses data from search engines to form an answer

16. It can take years to influence true LLM training data

17. A strong brand can outperform a technically “better optimized” website in AI answers because LLMs take into account the stuff mentioned in point 3

18. You cannot optimize for every prompt variation individually. Focus on topical depth and building out the stuff in point 3

19. Remember AI being a parrot? 🦜 AI systems can confidently repeat incorrect or outdated information if enough sources on the web repeat it, so control the narrative

20. You don’t need to chunk your content. Just make your content readable

21. Every heading does not need to be a question

22. there is no universally accepted attribution model for AI search. A user may discover a brand in AI, then convert weeks later through branded search, direct traffic or another channel.

23. That said, AI Search is both a brand and performance marketing channel

24. You don’t need a prompt tracking solution if you’re just getting started. Ask AI questions about your brand - now you have something to work with.

25. Mass publishing content is not the answer to winning in ai search

What did I miss?

[Alek Borisov @Alek_Borisov]

Black Hat World was my real entry point into SEO and digital business. Back then, it felt like the Gnostics of internet marketing – sharing truths the establishment wouldn’t. It challenged the theory-heavy advice from firms like Moz and focused on what actually moved the needle.

[Alek Borisov @Alek_Borisov]

The professionals who figure this out in the next 6 months are going to have an enormous advantage.

The ones who keep optimizing title tags and H1s like it's 2021? They're going to wonder what happened.

Which side of this shift are you on?

[Alek Borisov @Alek_Borisov]

SEO just split into two completely different jobs.

And most people are still doing the wrong one.

AI Overviews are now killing 58% of clicks. More than half of search traffic is just... gone.

Let that sink in. 🧵

#SEO #AI #SearchMarketing #GEO

[Alek Borisov @Alek_Borisov]

Two different strategies. Two different skill sets.

Old SEO:
→ Backlinks
→ Rankings
→ CTR

New AI SEO / GEO / AEO:
→ Mentions in trusted sources
→ Citations in AI answers
→ Structured data AI can actually use

[Alek Borisov @Alek_Borisov]

https://t.co/haaf4E5eKM

[Alek Borisov @Alek_Borisov]

@randfish tested whether AI gives consistent brand recommendations.

600 people. Same prompts. Hundreds of runs.

Same list twice? Less than 1% of the time.
Same order twice? Less than 0.1%

Every "AI ranking" tool is selling you a dice roll as data.

Full research 👇

[Alek Borisov @Alek_Borisov]

Ignore the noise 🧘

[The White House @WhiteHouse]

If you don’t know, now you know 🦅

[Alek Borisov @Alek_Borisov]

@elonmusk @elonmusk In UAE Christmas is not even a bank holiday, this video was reported as AI-generated two years ago, even the authorities said it should be taken down.

[Alek Borisov @Alek_Borisov]

This 👇

[Pavel Durov @durov]

The sanctioned architect of the EU’s censorship law is a close ally and appointee of Macron. Facing ultralow approval ratings, Macron is trying to silence online critics by turning the entire EU into a digital gulag — through censorship (DSA) and mass surveillance (Chat Control).

[Alek Borisov @Alek_Borisov]

What kind of PSYCHOPATHS can do that⁉️

[European Democrats @democrats_eu]

Viktoriia Roshchyna, a 27-year-old Ukrainian civilian journalist, was abducted by Russian forces two years ago. Her body, recently returned among fallen soldiers, shows clear signs of torture, forensic journalists report via @guardian . Viktoriia was neither a soldier nor a threat — her only weapon was the truth. Putin’s Russia commits war crimes, crushing humanity and international law.
Expose war crimes. Defend press freedom.

[Alek Borisov @Alek_Borisov]

@EmmanuelMacron @ThierryBreton Stop trying to be the Napoleon of Europe. You are not an Emperor; you are a public servant. Look at France first—your own backyard needs attention. While you defend bureaucracy, the US and China are ready to wipe the floor with us. We need deregulation, not delusions of grandeur.

[Alek Borisov @Alek_Borisov]

@EU_Commission You claim to be the 'guardian' of free speech, yet these sanctions exist precisely because your Commission tried to control it. True democracy thrives on open debate, not on a centralized bureaucracy deciding what can be said. We need a Europe of Nations, not a Ministry of Truth.

[Alek Borisov @Alek_Borisov]

This 👇

[Christopher Landau @DeputySecState]

@EU_Commission I strongly condemn this letter by @ThierryBreton seeking to censor @elonmusk and @realDonaldTrump.

[Alek Borisov @Alek_Borisov]

@vonderleyen @EU_Commission You are not the guardian of free speech; you have become its gatekeeper. These sanctions are the inevitable result of your attempts to control the narrative. Europe must return to being a Union of Free Nations, not a centralized bureaucracy.

[Alek Borisov @Alek_Borisov]

@eucopresident The ban exists precisely because you—the Eurocrats—violated freedom of speech. It is time for a Europe of Nations. We need the union of Free Nations that was originally intended, not a centralized Federal Superstate.

[Alek Borisov @Alek_Borisov]

@elonmusk I’m from an Eastern European country that spent 45 years under totalitarian communism, and to us, the fact that the U.S. has a voting process that doesn’t require ID verification sounds insane.