Alex Brody

SMU ‘22

[Alex Brody @AlexBrody16]

@Adweek Name @AStallings88
Title: Founder @AtheloGroup Reason: Andrew's passion for his clients has innovated how agencies build brands and aid their clients.

[Alex Brody @AlexBrody16]

@SportTechie @DraftKings @WMPhoenixOpen @PGATOUR @tpcscottsdale #SocCom

[Alex Brody @AlexBrody16]

@SportTechie @Athletics #SocCom

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy A5: Social media could potentially damage an organization after a crisis because stakeholders could perceive inappropriate or irresponsible behaviors or policies through inconsistent messaging #CCPACrisisChats

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy A4: in order to to prevent misinformation across media channels, organizations must have consistent and accurate messaging to its stakeholders #CCPACrisisChats

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy A3: Organizations must have seamless messaging between social and traditional media, selecting messaging that must be based on their target audiences #CCPACrisisChats

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy A2: Social media crises differ from traditional crises in that social media crises arise or are amplified on social media and have a reputational focus #CCPACrisisChats

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy A1: Organizations use social media to during the postcrisis phase to deliver updates to stakeholders #CCPACrisisChats

[Alex Brody @AlexBrody16]

@annalisesj @lashondaeaddy Alex from Dallas, Texas

[Alex Brody @AlexBrody16]

@SportTechie @MLB #SocCom

[Alex Brody @AlexBrody16]

@SportTechie @nytimes #SocCom

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy A5: An organization can effectively evaluate a crisis by monitoring a threat to determine whether the action had any effect on solving the crisis #CCPACrisisChats

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy A4: Recover! You need to ask what you as an organization did right and wrong in order to learn how to improve your crisis plan for the future #CCPACrisisChats

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy A3: Transparency is key in disclosing information regarding a crisis, especially with consideration of stakeholder expectations #CCPACrisisChats

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy A2: COVID has changed the SMPC model in the ways we make sure the correct information is given to the public and eliminate misinformation. #CCPACrisisChats

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy People have used attribution theory against healthcare workers on the front-line in hospitals during the pandemic. #CCPACrisisChats

[Alex Brody @AlexBrody16]

@barnzandnoble @lashondaeaddy Alex, my favorite food is enchiladas

[Alex Brody @AlexBrody16]

@SportTechie @BWWings @BetMGM #SocCom