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If you want to survive and thrive, diversify your revenue streams
What is your concentration risk?
•% of each revenue stream accountable for your business revenue
•If this % is higher than 70-80% - that’s a red flag
Subscription business is getting tougher and it’s critical to keep your users’ LTV high enough to drive profitability
What can you do?
1.monetize your free users with ads
2.push free users to become paid users (promo offers, free trials, upsells)
3.Create more value for your active paid users to increase their subscription lifetime
4.Introduce new in-app & transactional services for both free users and active payers
Diversification will help you to survive in a long run!
Do you work in the subscription business?
You're thinking about competition the wrong way
You compete not only in your niche, but also with all other companies with a subscription model
Inflation is rampant and people are tight on cash
When it comes to adding another subscription to the basket, the user will compare the price and value of your product with Netflix, Spotify, and YouTube
Does your product fit into this basket?
In my next posts, we'll look at 4 more ways to fill out your backlog like a pro
- design modification tools
- psych framework
- user feedback
- competitor research
How to roast your customer’s journey (CJM) and benefit from it? (6-step guide + template)
Comment "Copy" to get one
Last week, we talked about how to fill out your backlog like a pro
🚀For PMs & Designers: A Masterclass
🎯 Learn to fill your backlog like a pro in 5 easy steps!
🔥In-depth tips, templates, and tools coming soon. Follow & stay tuned!
#ProductManagement#Tips#Growth
6. Wrap up everything
Write down the summary of the meeting and share the roasted CJM with the team
Prepare next steps (tasks for the team)
Update the roadmap and add a new split test based on the roast session
Don't forget to keep everyone in the loop
7. Ukraine is now a kosher topic
The safety label for UkraineCrisis has been deleted.
You can post about the Ukraine Crisis from either side, and the algorithm will apply the same probabilities it does as above.
You don't communicate enough with your team
Overcommunicate your goals, plans, and progress with your team
Make sure everyone stays aligned
And double down on communicating the team's wins!
Prioritize communication