Alex Symonds

Brock University MBA-MPH Program | Social Marketing and Health Communications Student!

[Alex Symonds @AlexNSymonds]

The Euphemism Campaign was launched by @ninecircleschc to increase #STItesting uptake in young adults (18-29 yo). #SocMarBU, want to know what their market research revealed? The campaign was perceived as a playful, #inclusive, and a non-judgemental approach to encourage testing!

[Alex Symonds @AlexNSymonds]

The 'Once A Year' Campaign was created by @actioncanadashr with a call to action to get #STI tested once a year. Behavioural intention was measured through interaction on their Find Your Clinic directory, but how could they measure actual behaviour change? #SocMarBU

[Alex Symonds @AlexNSymonds]

In response to increasing #vape initiation, this video was released by @canlung as part of the #GetTheScoop campaign. #SocMarBU, did they miss the mark? I understand the concept, but the audience it attracted was parents + young children- what about teens? https://t.co/XSSFv9s3cc

[Alex Symonds @AlexNSymonds]

To increase #breastcancer awareness + frequency of breast checks among 18-35 year olds, @superdrug's campaign included some playful sticker leaflets to place on oral contraceptive pill packs! #SocMarBU, do you think this is an effective visual cue to prompt monthly self-checks?

[Alex Symonds @AlexNSymonds]

How can we make our world more #inclusive to those with #disabilities? @apfhandicap released an emotional campaign video titled 'The Fall' to demonstrate the struggles associated with everyday exclusion. #SocMarBU, watch the video here: https://t.co/O1xGkjTpml

[Alex Symonds @AlexNSymonds]

watch one of the videos here: https://t.co/fvJywnn6ze

[Alex Symonds @AlexNSymonds]

To promote @jackdotorg's #BeThere youth initiative, @rethinkideas created a series of videos with the concept of 'levelling up' #mentalhealth support skills through video game-like achievements. Really unique use of actionable insight to engage with the target audience #SocMarBU

[Alex Symonds @AlexNSymonds]

watch the video here: https://t.co/kI32uTdvJK

[Alex Symonds @AlexNSymonds]

In response to lower than normal #lungcancer GP referrals, Public Health + @NHSEngland worked together to develop the 'Warning Sign' Campaign. The video shares a key early symptom- a persistent #cough. I wonder if increasing knowledge led to behavioural intention! #SocMarBU

[Alex Symonds @AlexNSymonds]

In light of the #maskmandate lifting in ONT, let's look at the 'Theres No Reason' campaign featured by @adsoftheworld. Multiple prints were ran within newspapers to influence Brazilians to wear their #mask properly. #SocMarBU, would it be difficult to evaluate campaign outcomes?

[Alex Symonds @AlexNSymonds]

"When it clogs up, life stops." This campaign was created by @MccannHealth to demonstrate the importance of controlling and diagnosing #highcholesterol. #SocMarBU, do you think this is an effective use of imagery to drive home the dangers of #atherosclerosis and fatty plaque?

[Alex Symonds @AlexNSymonds]

Retailer Amaro partnered with @VMLYR to create The Virtual Nodule. Usually the 'shop now' feature on insta leads consumers to a landing page to buy products but this function was transformed into a #breastcancer awareness/prevention tool. What a creative use of socials! #SocMarBU

[Alex Symonds @AlexNSymonds]

@a_gabe2 I completely agree with you! I find it interesting that Colgate was willing to compromise their branding on the box, but not on the tube.

[Alex Symonds @AlexNSymonds]

To strengthen @Colgate's 'Close the Tap' campaign, the packaging was used as a communication medium to encourage #waterconservation. #SocMarBU, is an effective approach? Personally- I throw out the box upon purchase so this tactic would not resonate! 💧🪥https://t.co/ug7zusw1D1

[Alex Symonds @AlexNSymonds]

Knowing that 80% of men keep their wallet in their back pocket, @PROCUREqc created a product to increase awareness and funds for #prostate cancer! This portable chair is an innovative approach that makes 'place' and donation convenient #GiveASit #SocMarBU
https://t.co/hKaoX68fif

[Alex Symonds @AlexNSymonds]

Love how this ongoing activation campaign by @lifebuoysoap uses play to effectively engage with their audience! To reduce #diarrheal illness and foster #handwashing culture among children in India, they created 'Jump Pump' rocking horses #SocMarBU
https://t.co/Ho52B7tfvB

[Alex Symonds @AlexNSymonds]

read more here: https://t.co/nimBumQS2Q

[Alex Symonds @AlexNSymonds]

Have you heard of Spotify Match by @miamiadschool? Users travelling similar routes with common music preferences are matched + encouraged to #carpool. What a great example of how actionable insight can be translated into a creative campaign to reduce air #pollution! #SocMarBU

[Alex Symonds @AlexNSymonds]

🌞@SunSmartVIC's targeted prevention + early detection program was created to reduce #skincancer incidence, morbidity + mortality. Love how Sid the Seagull engages youth and encourages protective practices through the 5 S's! It's never too early to learn #sunsafety! #SocMarBU

[Alex Symonds @AlexNSymonds]

Lets compare the previous @SunSmartVIC campaign with this one! This is a great example of how two programs with the same intended purpose or behavioural objective can differ based on #targetaudience and #keyinsight. #SocMarBU, where might this fall on the cost-exchange matrix?