Alex

running socials @coinbase | opinions aren’t even mine | former head of social/community @binance (20-24)

[Alex @AlexOnchain]

@bogwitch unc

[Alex @AlexOnchain]

@milkkarten @paulinaVEVO @TheDemocrats build trust, shared understanding and documentation

train your team

gradually reduce reviews until they're all gone :)

https://t.co/BkQfnQpLKE

[Alex @AlexOnchain]

I'm not sorry to say I don't want my content reviewed by anyone. Not legal, brand, comms, compliance, pr, or even my manager

But that's end game. As social media managers, it's our job to do the heavy-lifting internally to get us as close to that point as possible

And in crypto, risk is higher than most other industries. The money is so close. Speculation is running wild. Tokens live or die by tweets. Trends are fast-moving and gate-kept hard. Sentiment flips in an instant

So, how do we balance that and get to the dream state of no content reviews?

First, try some empathy and think about it from their point of view. Why does legal want to review your content?

Well, actually they don't. They want to focus on their actual work instead of babysitting your stupid ass. They're scared, unsure and unfamiliar with what you're doing. They don't know why a meme is important and they don't want to get sued because of it

Every review layer has its own version of this reason. They want to maintain brand consistency. They don't want to get fined. They want to do quality-control. And so on

Each social media post is a risk for a certain department, and to some extent the entire business. If you don't understand their needs, you can't factor them in, which means you are unaware of the risks and how to avoid them

Again, none of these departments want to babysit you. They have other more important shit to do. That's your in, right there

You have to build trust, shared values and understanding with each relevant team. Then take what you've learnt and turn it into a system that enables all parties to be confident the output will meet their needs without them seeing the output

Essentially this means you need to deeply understand the perspectives of anyone that matters when it comes to your content. Talk to them. Get to know them. Help them understand what you're trying to do and why speed and freedom matter

And then reach an agreement, or a level of trust, granting you the freedom you need to operate without their review

Often to solidify this trust you will need documentation. I recommend this because it can be referenced and it's perfectly clear what you've agreed on. A set of guidelines and principles works well - layout what you do and don't do, and why. Get sign off, then run with it

Enjoy your freedom and enhanced knowledge of the risk you take on every time you press post. Good luck 🫡

(You will never and should never totally remove content reviews. Integrated campaigns and product launches should be properly coordinated across teams, for just one example. Simply minimize and remove the ones that reduce the ability to do your daily work)

[Alex @AlexOnchain]

@milkkarten @paulinaVEVO @TheDemocrats the main role of any good social lead is to reduce the approval process to zero (or as close as possible)

[Alex @AlexOnchain]

the cardinal sin of a marketer is to use 'campaign', 'landing page', etc in their marketing

[Alex @AlexOnchain]

@bogwitch holy shit

I'll report back

[Alex @AlexOnchain]

cupcakes are cool because they're shaped just right to be impossible to eat

[Alex @AlexOnchain]

wife: can you explain to my mum what happened in crypto this week

me:

[Alex @AlexOnchain]

it really is that simple

[Alex @AlexOnchain]

just finished | next up

[Alex @AlexOnchain]

curiosity and a relentless ability to do new things even if you suck at them are probably the only two things you need to win right now

[Alex @AlexOnchain]

seeing people I grew up with corposlop posting on linkedin is heartbreaking

[Alex @AlexOnchain]

had to see this for myself, who came up with this 😭😭

[Alex @AlexOnchain]

@cydeologie @Nasdaq @BNBStandard @odagius @cz_binance @BNBCHAIN Cindy mogging

[Alex @AlexOnchain]

@0xNairolf Welcome

[Alex @AlexOnchain]

@DefiIgnas so cool!

[Alex @AlexOnchain]

'there's nothing to see and nowhere to go'

[big z @zectrillionaire]

Idiots think "traveling" is a virtue or something special, like it's the pinnacle of human experience or achievement.

This isn't the 1700s. There's nothing inherently difficult, special, or impressive about traveling anymore.

It's just another form of consumption, like watching TV.

For a lot of people, it's just an excuse to avoid developing any genuine intellectual curiosity, mastering something, or building anything real.

They confuse consuming experiences with actually accomplishing something.

Fuck traveling. There's nothing to see, nowhere to go. Especially nowadays, when the entire world is converging into one giant monoculture.

[Alex @AlexOnchain]

@yasu0x1 I'm consuming the world with my eyes

[Alex @AlexOnchain]

@winternet @Doorvana @lo_tech @babesnetxyz @cmdk_email @secretsoupco @jamesrichardfry appreciate the best spot

[Alex @AlexOnchain]

the office fridge hates to see me coming