Some added clarity: NFL RedZone is seven hours — 420 minutes. Over that time, viewers will be served 1-2 total minutes of ads in :15 increments. This comes out to anywhere between 0.25% - 0.5% of the total time, considerably less than other sports/entertainment programs.
While “AMA” or average minute audience is the standard metric used by the advertising community, reach is far from “phony” and provides a better understanding of the total number of fans who watched all or part of a game, or in this case, multiple games.
The 65 million "reach" figure being pushed by the NFL and Netflix for the Christmas Day games is as phony as a football made of cake -- and those pushing that number without context or scrutiny should know it. https://t.co/h3ahc57nNu
The NFL's Jeff Miller says that even with the league's streaming deals, about 85 percent of games are carried on free, over-the-air TV networks. Even the games that are streamed are carried on free, over-the-air TV in the markets of the participating teams.
🚨Super Bowl LVIII Viewership🚨
*Most-watched telecast in history w/ 123.4 Million viewers across platforms
*Unduplicated total audience of 202.4 million -- highest in history
*Most-streamed Super Bowl in history
Release: https://t.co/nPYCNfo6Aw
🚨NFL Viewership Through Week 11🚨
*17.3 million avg. viewers (TV+Digital) per game -- highest avg. through Week 11 since 2015
*NFL games rank as the top 59 shows on TV since the start of the 2023 season
*New Top 5 Games of the Season (TV+Digital)
ICYMI @LadyViii discussed the @NFL & @UMG's upcoming content series "Football and Flow" commemorating the 50th anniversary of hip-hop in @usatodaysports
https://t.co/xODxw6yjfU
This week's Black Friday game between the @MiamiDolphins & @nyjets on @PrimeVideo at 3p ET represents another example of broadcast innovations around @NFL games
Hans Schroeder speaks w/ @PSchrags about it on The Season w/ Peter Schrager Podcast
https://t.co/JAdfUvxufF
The 2023 NFL season has officially crossed the 50-yard line 🏈 And now that we're halfway through, CNBC's @JBoorstin reports that the decision by tech and media companies to invest in football broadcast rights is continuing to pay off.