@NigelGPearson Thanks for giving us a team we can be proud of and relate to. You inherited a mess and have left the entire club in a better position. Sad to see you go
Partner with creators to:
Reach new audiences โ
Speed up creative output โ
Get faces to your brand โ
UGC style content is more effective and has 7X higher engagement than branded posts.
Interesting article from Forrester around UGC content. 92% of consumers trust UGC more than a brand ad.
If youโre a brand, creating a flywheel of UGC content should be top of the list.
The impact of 'New' is massive for online brands.
Fashion brands have historically done this well. We're recommending that more and more online brands phase launches with a strong hype build.
The luxury brand below did 20% of total sales over a 31 day period on day 1 ๐ฅ