Alex Fassam

Fashion, lifestyle, and beauty copywriter. Known to dabble in other industries. Far from boring 💁🏼‍♂️

[Alex Fassam @AlexWritesCopy]

My blog post for won first place in the Customer Service Category! Yay!!! #MVPAwardWinner2019

[Alex Fassam @AlexWritesCopy]

Bought ## new ## keyboard # keep ## hitting ## hashtag key ## instead of ## return key

[Alex Fassam @AlexWritesCopy]

Getting 'Karen' from HR to write copy because she's got an English degree is the same as when your bubbles ran out and your mum replaced it with washing up liquid.

It just doesn't have the same effect.

#copywriting #HireACopywriter

[Alex Fassam @AlexWritesCopy]

Don't argue with a copywriter because I know a lot of pretentious words to use for pretentious briefs and I have no idea what they mean but I will use them against you.

[Alex Fassam @AlexWritesCopy]

I, to this day, stand by my comment that the best job in the world is writing product names for LUSH. And I will be taking no further questions at this time.

[Alex Fassam @AlexWritesCopy]

The best bit of #copywriting advice I was ever given is to treat copy like cooked meat. Always let it sit for a bit.

[Alex Fassam @AlexWritesCopy]

Will write free copy for any barber who will TAME the rainforest-like bush that is my hair.

[Alex Fassam @AlexWritesCopy]

Copy peeps - have you ever written a piece of copy that has helped changed the direction/mission of a brand?

#copywritersunite

[Alex Fassam @AlexWritesCopy]

My mum listening to me read out my copy

[Alex Fassam @AlexWritesCopy]

@JustinMMcGee holy hell i did not expect this! Thanks!

[Alex Fassam @AlexWritesCopy]

Can I say a big thank you to the woman/man who created the idea of using a mind map? These babies save me every day and give me an excuse to buy 14.5 million notebooks per year.

[Alex Fassam @AlexWritesCopy]

"I do not need to go to https://t.co/noyAXWRpAs to be a good copywriter"
"I do not need to go to https://t.co/noyAXWRpAs to be a good copywriter"
"I do not need to go to https://t.co/noyAXWRpAs to be a good copywriter"

Repeat as needed.

[Alex Fassam @AlexWritesCopy]

I'm just a copywriter, looking at a blank doc and asking "Why?"

[Alex Fassam @AlexWritesCopy]

@tsohost @Andre_Spiteri Just bookmarked this <3

[Alex Fassam @AlexWritesCopy]

I'm all up for light hearted jokes about copy, but openly ridiculing someone's work on social media is just....kinda tacky? You have no idea what the brief was, what the client was like, or how long they were given for the project. Be kind & watch your words ya lil nasties.

[Alex Fassam @AlexWritesCopy]

@JustinMMcGee Ah yes, that's an automatic win!

[Alex Fassam @AlexWritesCopy]

Copy Bingo - COVID-19 Edition

"In these uncertain times"
"Challenging climate"
"Extraodinary circumstances"
"We're with you, every step of the way"
"Stuck Indoors?"

#copywriting

[Alex Fassam @AlexWritesCopy]

Fur-lough or Fur-high?

[Alex Fassam @AlexWritesCopy]

Aww.. This was nice

[Alex Fassam @AlexWritesCopy]

Just been told I may need to change my profile picture on Twitter because it's not professional enough.

[Alex Fassam @AlexWritesCopy]

Does anyone ever go back and delete tweets?