Alex Asher

Founder @mifuapp - scale your influencer marketing without the chaos

[Alex Asher @Alex_Asher_]

3 years ago we launched an agency. 7 months ago we launched a tech platform.

Today, we're launching Alex. Your new colleague that can handle all of your influencer marketing needs.

Alex is the culmination of years of experience running campaigns for world class brands.

[Mifu @mifuapp]

Ushering in a new era of influencer marketing. Meet Alex.

The new co-worker shaking up influencer marketing. Not another dashboard, not another database... she is your new colleague.

Now live on Mifu

[Mifu @mifuapp]

Ushering in a new era of influencer marketing. Meet Alex.

The new co-worker shaking up influencer marketing. Not another dashboard, not another database... she is your new colleague.

Now live on Mifu

[Josh Kale @JoshKale]

This is big... Anthropic just announced a model so powerful they won't release it to the public out of fear over the damage it will cause 😨

Claude Mythos Preview found thousands of zero-day exploits in every major operating system and web browser...

The numbers are hard to believe:
> $50 to find a 27-year-old bug in OpenBSD, one of the most security-hardened operating systems ever built

> Under $1,000 to find AND build a fully working remote code execution exploit on FreeBSD that grants unauthenticated root access from anywhere on the internet

> Under $2,000 to chain together multiple Linux kernel vulnerabilities into a complete privilege escalation exploit

For context: these are the kinds of findings that previously required elite security researchers working for weeks.
Anthropic engineers with no formal security training asked Mythos to find exploits overnight. They woke up to working code the next morning.

The results were so impressive Anthropic assembled Apple, Google, Microsoft, Amazon, NVIDIA, and seven other organizations into Project Glasswing:

A $100M defensive coalition. They're not releasing this model publicly. Instead, they're racing to patch the world's infrastructure before models like this proliferate.

[Alex Asher @Alex_Asher_]

The annual upgrade matters most. When a customer voluntarily commits long-term, you know the product works.

Turning down agency revenue to focus on product was uncomfortable. But trying to do both was keeping us stuck.

Q2 starts with clarity we didn't have 7 months ago.

[Alex Asher @Alex_Asher_]

7 months ago we made a call that felt risky at the time.

We pivoted @mifuapp and stopped taking agency work entirely.

Last week's Q1 wrap-up showed it was the right decision:

• A client upgraded from monthly to annual (without us asking)

[Alex Asher @Alex_Asher_]

• Hit our first £10k revenue month with the re-launched product
• Exhibited at our first conference in Dubai with 2x ROI
• Shipped features that actually moved retention

[Kasim Khan @Kasim_Khan_1999]

Today, I had the honour of speaking to the 47 countries that comprise the @UN #HumanRightsCouncil urging the immediate release of my father @imrankhanpti and all #Pakistan’s #politicalprisoners. Along with this, I want to be very clear. Like my father, I fully support maintaining GSP+ as the people of #Pakistan should never be punished for the actions of its leaders. But the Pakistani regime must also fully comply with the 27 treaties it committed to follow to obtain this benefit, including the International Covenant on Civil and Political Rights and Convention Against Torture. @UN @ptiofficial #HumanRights #ImranKhanUnlawfullyDetained

[Google DeepMind @GoogleDeepMind]

Step inside Project Genie: our experimental research prototype that lets you create, edit, and explore virtual worlds. 🌎

[Alex Asher @Alex_Asher_]

@NVIDIAGeForce GeForce RTX 5090

[Alex Asher @Alex_Asher_]

@mathemagic1an @codegen @codegen

[Alex Asher @Alex_Asher_]

@mathemagic1an @codegen Excited to try it @mathemagic1an but getting this lovely looking error screen on signup :( - unable to join slack community either to report (goes to your internal slack)

[Alex Asher @Alex_Asher_]

Massively proud of co-founder @Kasim_Khan_1999 today for this interview.

The mental fortitude to stay strong through the tough times over the past few years and standup for your father on the world stage today is remarkable.

[Mario Nawfal @MarioNawfal]

🚨🇵🇰 EXCLUSIVE INTERVIEW: IMRAN KHAN’S SONS BREAK THEIR SILENCE

Every once in a while, I conduct an interview that could shape the politics of a country.

This may be one of them.

Imran Khan, who I spoke with just weeks before his arrest, was one of the most popular leaders of our time.
Often called the “Trump of Pakistan,” he had an approval rating above 60%.

But when he turned against the country’s powerful military establishment, the cost was immediate.

He was shot.
Then jailed.
Then banned — not just from office, but from television, radio, and social media.

And yet, even from behind bars, even with his name erased, his party still won a majority in Pakistan’s latest elections.

It didn’t matter.

Today, he sits in a 7x8 cell designed for death row inmates.
No light. No lawyer. No access to doctors. No due process.

His sons, Sulaiman and Kasim Khan, have spent their lives out of the spotlight, far from the chaos of Pakistani politics.

But for nearly 2 years, they’ve watched their father — wounded, silenced, and locked in solitary confinement — be forgotten by the world.

They haven’t seen him since he was shot.
Phone calls, when they come, arrive at random — sometimes at 4 a.m. — and last only 20 minutes before the line goes dead.

They stayed completely silent through all of it.
Not because they didn’t care — but because they were afraid speaking out would make things worse.

But now?

Now it’s been too long.
Now the silence feels like betrayal.
Now, they’re speaking — because this might be the only thing left they can do.

And they did not hold back.

To Pakistanis: do not lose hope.

To the international community: do not turn a blind eye.

Thank you @elonmusk and @lindayaX for X and your fight for free speech.

Disclaimers: This interview was conducted prior to the recent clashes between India and Pakistan.
I am not alleging the Pakistani military or Government was behind Imran’s assassination attempt.

Also note: Urdu voice over of the interview posted below as a comment.

01:26 — “He’s literally in the dark.”
No visits. No lawyers. No calls. No light.

02:16 — “He’s completely alone.”
No contact. No doctor. No way to know if he’s okay.

03:19 — “A death cell… for terrorists.”
7x8 feet. Blacked out. Designed to erase the human spirit.

04:09 — “First two days were hell.”
He survived 10 days in pitch darkness by forcing himself into a Zen-like state.

05:55 — “The line cuts at 20 minutes.”
Half the time: lessons. The rest: he asks about our lives.

06:50 — “We get a 4 a.m. message.”
If we miss it, it’s months before we hear from him again.

08:04 — “They’re trying to break him.”
No light. No doctors. No calls. But he refuses to fold.

09:16 — “He won’t take the deal.”
Not without his people. Not if it means betraying them.

13:22 — “We’ve run out of options.”
Legal routes are gone. Silence no longer helps. This is our last card.

15:19 — “They banned his name.”
On TV, radio, and online — we became the code for our own father.

17:01 — “We never spoke to Grenell.”
But we’re grateful. And we’ll speak to anyone who’ll listen.

18:27 — “It’s 100% political.”
False charges. Fake trials. A democracy on mute.

20:51 — “Yes, people have been taken.”
Supporters, journalists — vanished. Tortured. Broken.

22:06 — “He told us to stay private.”
But now? We have no choice.

24:03 — “We thought it’d be a few weeks.”
It’s been nearly two years.

26:26 — “He reads. He teaches. Then he listens.”
Each call is a lifeline.

28:05 — “They blurred him out.”
Even the 1992 World Cup photos — he was erased.

31:00 — “I’ve grown more in 2 years than 20.”
That’s what he tells us.

32:20 — “It’s getting desperate.”
New threats. Talk of a death sentence. No end in sight.

32:57 — “We asked him for permission.”
He said: Do it.

35:00 — “The last time we saw him, he’d been shot.”
Three bullets. Still standing. Still smiling.

36:45 — “We’re told not to come back.”
We might be used to break him further.

38:16 — “Respect the vote.”
PTI won — even without its symbol, even in silence.

39:38 — “Selling exotic fruit?”
That’s what they jailed him for.

40:53 — “Some family members were scared.”
But we have to try something.

42:07 — “He’s not done.”
Still learning. Still fighting. Still planning.

43:12 — “He’s 70. He was shot. And they deny him a doctor.”
This is not justice. This is torture.

[Mifu @mifuapp]

We’re excited to open early access to Mifu – our AI-powered platform that lets you scale brand-creator partnerships without the chaos.

We’ve built Mifu from the ground up while running campaigns for top brands like StudioCanal, Miniclip, and Universal Studios.

Mifu does the heavy lifting:
⚡️ Turns your brand website into a full strategy
🎯 Matches you with the right creators
🚀 Operates your campaign end-to-end, at lightning speed

Ready to scale creator marketing with AI?
👉 Join the waitlist at https://t.co/IdxYli8mRH today.

Check out the demo below!

#InfluencerMarketing #Creators #AI

[Kasim Khan @Kasim_Khan_1999]

Our new Mifu App invites content creators to try your product/service, before posting about it on their socials, providing great brand exposure.

We’re excited to onboard South Asian businesses based in the UK, especially from Pak! 🇵🇰.

Launching December 1st, so get in touch ASAP!

📧 [email protected] @MifuMarketing

[Alex Asher @Alex_Asher_]

Crypto Creators can accelerate any new launch, just make sure you use the right platform for your objectives.

👇Drop your thoughts, share, and follow for more insights!👇

[Alex Asher @Alex_Asher_]

Crypto influencers can be used for awareness on any new crypto project. 🚀

What platforms do they work best on? (and examples)

Thread 🧵👇

[Alex Asher @Alex_Asher_]

4️⃣ Instagram: High engagement through visuals.
Example: Sneak peeks of upcoming crypto events.