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Publicitat i RRPP, Castellar del vallès

[Juan D.V. @JuanDV14]

Cada gol de Leo, a muchos, nos sigue acercando al niño que fuimos y ya nos somos. Leo Messi es el anclaje a un yo que ya no existe, pero en el que él permanece.

[Nike Football @nikefootball]

28 league titles won. @FCBarcelona’s style of play is just the beginning. A return to what makes Barça the most admired club in the world, exciting young talent playing brilliant attacking football. The hard work won’t stop here. There is so much more to win. The future isn’t just bright, it’s blaugrana.

#NikeFootball

[FC Barcelona @FCBarcelona_cat]

VISCA EL BARÇA I VISCA CATALUNYA!!!!!!!!

[FC Barcelona @FCBarcelona_cat]

FUTBOL CLUB BARCELONA

[Patrick Mahomes II @PatrickMahomes]

I’ll see yall in New Orleans! ⏰ #ChiefsKingdom

[NBA en español 🏀 @_NBAESP_]

Él es TIM GROVER

El hombre que está detrás del éxito de Michael Jordan

Le enseñó una serie de conceptos que lo convirtieron en el más grande de todos los tiempos...

Y en este hilo venimos a contártelo

Guarda si quieres tener éxito en el deporte 🧵👇

[Gerard Piqué @3gerardpique]

Som únics. Mai podran ser com nosaltres. Amb tots els joves de la Masia. Quin recital. Quin orgull. ❤️

[Mundo Deportivo @mundodeportivo]

🇧🇷 Raphael Dias Belloli Gaúcho Nazario do Nascimento

©️ Capitán del FC BARCELONA

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[Set Tenis @settenisok]

Más contenido así, por favor.

Nole es un presentador fantástico.

[Valentín Torres Erwerle ✍️🎙️ @TorresErwerle]

Había muchos robos durante los partidos del América, entonces inventaron esto. 🇲🇽

Espectacular.

[ATP Tour @atptour]

The Ace Conquering Tennis ⚡️

@carlosalcaraz for @WSJMag

[José Morón @jmgmoron]

Un cuerpo cuidado al máximo desde hace más de una década. No solo a través del trabajo físico, sino también a través de la alimentación.

ASÍ ES LA DIETA DE NOVAK DJOKOVIC.

Revelada por él mismo. Os sorprenderá ⬇️

[J. 🇵🇸 @Messilizer0]

There is no better way of describing every Messi fan’s World Cup watching experience.

[Messi out of Context @OutMessi_]

El documental de Messi por la BBC.

Cada segundo lo vale.

[Frank Michael Smith @frankmikesmith]

Eric Spoelstra's dad was so good at selling tickets...

An NBA team actually traded for him

Here's The Story:

[Andreu Ginola @andreuginola]

MUCHAAAAAACHOOOOOOOS

[Nike Football @nikefootball]

Campions i Campiones 🏆. When we win, we win together.
@fcbarcelona @fcbfemeni
#NikeFootball

[Mente Masculina @YounesLatensa]

Michael JORDAN es el "atleta macho ALFA definitivo".

He leído más de 1258 PAGINAS de sus diversas biografías y he resumido su MENTALIDAD.

Aquí tienes 23 CITAS de Michael JORDAN para reforzar tu Mindset .

🧶 HILO 🏀👇🏼

[eldeu🌱 @eldeu]

Entended una cosa con Messi. Podemos regalar 1 o 2 temporadas si hiciera falta con tal de darle a este señor el final que merece en el fútbol. Dicho esto, bien utilizado, el mejor jugador del mundo