Alex Hormozi

Co-Founder: Business Owners: Get your 2026 free scaling roadmap 👇

[Alex Hormozi @AlexHormozi]

Great advice: do more
Also great advice: do less

How do you make sense of it?
Do more of fewer.

“Perfect every detail. Limit the number of details.” -Jack Dorsey

[Alex Hormozi @AlexHormozi]

Be broad in your education, but focused in your execution.

[Alex Hormozi @AlexHormozi]

There’s nothing wrong with you.

Kids-Family-Fitness-Spirituality-Career-Marriage-Personal Growth-Citizenship/Community-Fun-Friends

You won’t master them all. You have to make trades. Just be sure you’re making the ones you want rather than the ones that are most convenient.

[Alex Hormozi @AlexHormozi]

A lesson I keep learning: investing in the best companies started by the best founders is both expensive and worth it.

[Alex Hormozi @AlexHormozi]

Every successful person starts with:
0 revenue
0 subscribers
0 customers
0 fans

And there only difference between them and everyone else is they actually start.

[Alex Hormozi @AlexHormozi]

Calling it a ‘side hustle’ is just a modern way to protect your ego if you fail.

[Alex Hormozi @AlexHormozi]

You will increase your sales and close rates more by perfecting what the person consumes before they talk to you than perfecting what you say after.

[Alex Hormozi @AlexHormozi]

A lot of people are using AI to automate shit they shouldn't have been doing to begin with.

Now you're just wasting tokens instead of time.

[Alex Hormozi @AlexHormozi]

You don’t lack self-confidence, you lack self-control.

[Alex Hormozi @AlexHormozi]

Friendly reminder that no one gives a shit about the reason you didn’t make it happen.

[Alex Hormozi @AlexHormozi]

It’s more efficient for me to determine that something is not a priority than it is to automate something that’s not a priority.

Decision-making > AI

[Alex Hormozi @AlexHormozi]

Rare gift: Unbiased advice from someone who has what you want but wants nothing from you in return.

[Alex Hormozi @AlexHormozi]

It takes everyone a different amount of time to realize that all suffering is self inflicted.

[Alex Hormozi @AlexHormozi]

You don’t have what you want because you can’t stay focused, you get frustrated too easily, and you’re unable to wait for it to work.

It’s not a lack of information, it’s a lack of character.

[Alex Hormozi @AlexHormozi]

There’s a chance you get what you want if you move, but zero chance if you stay.

[Alex Hormozi @AlexHormozi]

Options only have value when used, not stored. At some point you need to make a trade and go all in.

Leila’s letter to the entrepreneur females who ask her how she’s gonna balance.

TLDR: she isn’t.

[Leila Hormozi @LeilaHormozi]

A lot of women reach out to me asking how I'm going to "do it all" now that I'm having a baby.

My honest answer: I'm not.

I wanted to write this because so many moms tell me they feel like they're failing because they don't have it all at once and it really breaks my heart.

The last twelve years of my life went into building my business and building myself into the leader I am. I'm proud of that. I don't expect myself to put in the same effort over the next ten. Could I? Sure - I could hire every nanny and every service money can buy and keep running at the same pace. I just don't WANT to.

I really want to actually raise my kids and build a family, so I will be making a tradeoff.

It is a fact, not opinion, that you can’t have it all at the same time.

Why: MATH. Depth takes time, and time is finite.

At some point we all have to decide - of the things that matter to me - WHICH MATTERS MORE…NOW.

And then we make a trade.

When you have finite resources, you need to decide where you allocate them against unlimited options. Determining that something is important, but less important TO ME, RIGHT NOW, is not setting. It’s making a decision based on priorities.

Everyone has the ability to make these choices, they're just hard because you feel like you're telling yourself, and everyone who looks at you, that something is not important because you're not prioritizing it. That’s untrue. You’re just saying it's not AS important TO ME, RIGHT NOW.

We work so hard to create optionality in our lives. But having optionality - in and of itself - is not valuable.

Options are only valuable when exercised. And when you exercise those options, you need to walk through one door, which by definition (sometimes), means you cannot walk through another.

We make a commitment by eliminating options. And all the best parts of life sit on the other side of eliminating options and going all in.

When you get married, you eliminate the option of other partners.
When you have kids, you eliminate the option of not having kids.
When you buy a house on the beach, you eliminate the option of having a house on a mountaintop. It doesn't mean you don’t like mountain tops. You just decided that this was more important to you now.

Some decisions are reversible. Others aren't.

To me, right now, I want to have a child and I want to be a present mother. It’s not the choice that everyone will make, or should make - do whatever you want. This is the choice that I’m making. For me. Right now.

And I want every woman who reaches out to me asking what I'm going to know. Because I think the willingness to make a trade prevents you from settling. Because without making a conscious choice, a trade off will be made no matter what - but it won't be based on what we deemed most important, but by what the world around us deemed most convenient. And that might not be what we want most.

This has been pulling on me for some time now and I didn't get a chance to sit down and write it.

TLDR: I will not have it all. I will have what I want most at that time. And that’s perfectly fine with me. I hope you do the same - whatever that is for you.

[Alex Hormozi @AlexHormozi]

The things that actually create 10x outcomes for normal businesses:

1) New offer/pricing
2) New acquisition channels/formats
3) Time

That’s about it. Everything else is good & additive, but those are the big guns.

[Alex Hormozi @AlexHormozi]

No matter how much I win in the world's eyes, I still feel the best when I win in my wife's eyes.

My day is never more "made" than when my wife says she thinks I'm awesome for helping her.

I think most guys just want the person we care about most to feel like we helped them.

[Alex Hormozi @AlexHormozi]

The people who succeed most in life can do one thing for extraordinary amounts of time without needing immediate reward.

You don't lack self-esteem, you lack self-control.

[Alex Hormozi @AlexHormozi]

You don't need to chant how amazing you are, or feel inspired by the person you are to win.

You just need to repeat successful actions longer and more diligently than any reasonable person would. And that - thankfully - has nothing to do with how you feel today.