Half the decisions I take credit for were theirs first. New site has a page for the whole thing, the team, the advisors, the timeline.
Go meet them: https://t.co/IKQcqHHqgr
The people behind Hexcode are curious, obsessive, and disciplined in a way that doesn't burn you out, it just compounds. They redo things at 90% done because the last 10% is the part that matters.
2/3
I chose design in 2013.
I was 18 or something. Didn't really know what I was doing. Just knew that making things look and feel right was the only thing that didn't feel like work to me.
Spent years getting good at it. Then in 2020, started Hexcode.
The first few years were honestly just us figuring it out. Who we're for. What we're not. What kind of studio we actually wanted to be versus what kind we thought we should be. That gap took a while to close.
Then 2025 happened.
I don't know how else to explain it except something shifted. The work got sharper. The founders we started working with were a different caliber. Clear thinkers. Obsessed with what they're building. Bias for action in a way that makes you want to match their energy.
But honestly the thing I wasn't expecting? How kind they were. These are people who genuinely believe: if I grow, everyone around me should grow too. That's rare. We got lucky.
Working with them changed how I think about design. Changed how I think about what a studio like ours is actually for.
In the last 12 months, our clients raised $150M+. Products we helped ship now have 100M+ users. Three of them exited. We were there for all of it. Not in a "we take credit" way. In a "we were in the room when it mattered" way.
It's mid-2026 now. And we have a new website.
https://t.co/rEXr5o39Cj
Which sounds small. It isn't.
The old site was us when we were still figuring out what to say. This one is us finally knowing. Five years of work, wrong turns, refined instincts, and a point of view we actually stand behind - it's all in there.
If you're an early-stage founder and design keeps getting pushed to later - this is for you. That's all this has ever been for.
Spent today building the list. 30 founders, all yc/sequoia backed, seed to series a. Drafted the first 6 emails.
The hardest part wasn't the writing, it was deciding who not to email.