A few months ago, I sat across from Maxime, Meta's Creative Strategist for Disruptor brands.
The man who works with the top 1% of brands on the platform. The person who sees the data we all guess at.
I went in thinking I'd get validation. What I got was a moment that reframed everything.
He said: "It's less about thinking what piece of content I'm putting out there. It's who am I building this for, and which motivation or barrier am I trying to tackle."
That's it. That's the whole game.
The right ads for the right person built around the right psychological trigger.
The problem was that everything we'd built around that idea lived in fragments. A framework here. A podcast episode there. A case study buried in a client deck. Brands we worked with were getting pieces of the picture but never the full system.
So we built one place that holds all of it.
Everything on this board is what we're actively running right now across the 8 and 9-figure DTC brands we work with. The AI research stack we use to evidence personas. The brief architecture. The testing tiers. The optimisation rules we run in accounts every week.
It's informed by our own data, our Meta partnership research, and that conversation with Maxim.
If your CAC is rising but your creative volume is higher than ever, this is the system that fixes it.
Retweet and comment "personas" on this post and I'll send it over
@gtbank@gtbank_help don't let me drag you people here, why was there no transaction history for 30/10/2024, so it is this morning you know I bought airtime in October and debited me for transactions I didn't see. Please return my money #gtbank
KWSG urges Youth Participation in NAIRS Innovation and Digital Transformation
The Kwara State Government has reiterated its commitment to creating an enabling environment for youths in the state to thrive.
According to the Supervising Commissioner for the Ministry of Youth Development, Hon. @usmanlade, the State government has urged the youths to explore the Digital world, by registering and participating in the Nigeria Artificial Intelligence Research Scheme.
The Nigeria Artificial Intelligence Research Scheme is an initiative that aims to foster a vibrant and sustainable AI ecosystem in Nigeria by providing financial support and facilitating knowledge sharing and collaboration among individuals and organizations in the AI industry.
Hon. Yunusa Lade encouraged the youths to be active participants in the scheme, stressing that the government has already put in place measures that can help improve the technical know-how of youths in the digital world, such as the construction of the Visual Arts Centre, The Ilorin Innovation Hub, and The Kwara Sugar Film Factory, among others.
He stressed that the application opened via (https://t.co/6XgajZnOUr) on the 13th of October and will close on the 15th of November, 2023.
"The state government is urging and encouraging our youths to be applicants and participants of the Nigeria Artificial Intelligence Research Scheme (NAIRS) which is an initiative of the Federal Government under the Ministry of Communication and Innovation Digital Economy.
The government has begun the art of improved technology by constructing the state-of-the-art Ilorin Innovation Hub, the International Conference Centre, the Kwara Visual Arts Centre, and The Kwara Sugar Film Factory, which is part of the administration’s strategic initiatives and is meant to reshape the state's economy, offer job opportunities, empower the youths, and create an enhanced standard of living for all Kwarans," he stated.
Hon. Yunusa Lade further noted that the scheme will help researchers in the AI world and allow them to explore further opportunities to deepen their work and build a sustainable AI ecosystem in Kwara and the country at large.
Oluwafemi Samuel Adeoye,
Press Secretary,
Ministry of Youth Development.
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Hey guyss ,So i curated a list of websites that i get my illustrations from ✨
Which of them have you used before ?
Which of them do you plan to use ?
Let me know in the comments
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