Allen Walton

ecommerce, kids, points/miles, athlete. housefire rebuild amateur. golden age simpsons, depreciated land rovers. 2.5k wow player in another life.

[Allen Walton @allenwalton]

21 years later

[Allen Walton @allenwalton]

At 0:05 they are on top of the sheets with clothes on, but at 0:02 he's under the sheets going to pound town.

I mean, what are we to believe, that they both got dressed in a 3 second window or something?

Boy, I really hope somebody got fired for that blunder.

[ZED @zedmadeit]

Heres how to automate viral song ads like this for your brand

What makes a transformation more desirable to your customer?

its how the people around them react

the way theyre treated

so i built this framework that takes:

>your product
>your customer
>the problem affecting their relationships and people around them
>how they actually want to be treated and how they want those people to see them

and it creates concepts around that:

> Creates a viral hook using a physical action to show a relatable experience personalized to your customer and pushed to an extreme relationship failure connected to their problem

> taps into the pain, insecurity and desire to make someone who dismissed them regret it

>uses your product as the tool to become the person that proves everyone wrong

>builds a "look at me now" payoff around them getting their life back

>shows how theyre perceived differently as their confidence, appearance,finances, status... improves

the framework then turns that story into:

> full concept + lyrical script
>musical style + direction
> unique characters + environments
>visual beats and shot sequences that optimize the emotional punches of each line
>and generates the scenes

these song ads work when u remember the psychology behind what makes a good song and how those emotional triggers could get someone to act on buying your product

people are motivated by spite, the desire to prove someone wrong and make them regret underestimating you

the "look at me now" payoff makes the reaction they've been daydreaming about visible so they recognize exactly what they want

your product needs to become the "weapon" they need to take revenge

and this is just one of the angles that my framework can come up with

let me know if you wanna try it

[Allen Walton @allenwalton]

@danbarker i miss those types of screens/graphics/whatever that is

[Allen Walton @allenwalton]

@chooserich I often think about the president of Mexico talking about how they found a spy camera in the National Palace and it was like the cheapest crap from Amazon.

https://t.co/NzA5d3v76g

[Allen Walton @allenwalton]

@igrigorik @tobi

[Allen Walton @allenwalton]

@rabahrahil

[Allen Walton @allenwalton]

Could have just asked me

[OpenAI Newsroom @OpenAINewsroom]

We discovered a sophisticated recording device that was hidden inside one of our offices. We used our models to understand the device and where it had come from, identifying that a specific employee had planted it a few days earlier. We referred the matter to the FBI, and we’re grateful to the agents and prosecutors who moved quickly to make an arrest. The FBI’s investigation is ongoing and we will continue to support their work.

At this time, we have no indications of this individual inappropriately accessing or exfiltrating model weights, source code, or customer data. The employee was terminated.

We take protecting our technology, data, and people seriously, and as a matter of national importance. Our security program is designed to protect against a wide range of threat actors, from insider risks to cybercriminals to nation states, and this case is an example of how AI can help address these sophisticated security threats.

[Allen Walton @allenwalton]

its really very simple

Gemini 4 Argon is available on every plan that isn't the one you're on

[Nathan Clark @nathanclark]

This is the first paragraph. Why does Google do this to itself over and over?

[Daily Death Reminder @death_reminder]

You will die someday.

[Allen Walton @allenwalton]

Kinda at the point where I wonder if there's any benefit to having a Google Workspace account.

Seems like it's better to just get an Ultra/Pro plan for work.

[Sundar Pichai @sundarpichai]

Gemini 4 Argon is here.

It’s available globally today for developers and enterprises in the paid tier of the Gemini API and the Gemini platform, for Ultra subscribers in Google Antigravity, and Ultra and Pro subscribers in the Gemini app and Search.

Hope you all enjoy it!

[Allen Walton @allenwalton]

@sundarpichai I can't tell from your post if I even get this as a Workspace user.

@spacexai just rolled their entire product portfoilio into a subscription and it works great.

Can yall simplify this?

[Allen Walton @allenwalton]

@mattyp Really well done.

Can we get an update on the macOS app? Been waiting a long time, would be a huge quality of life improvement.

[Allen Walton @allenwalton]

@spacexai so close

[Allen Walton @allenwalton]

@KaceyMusgraves

[Allen Walton @allenwalton]

Debating giving up all my customer's personal info so I can let shoppers know how many world champion boxers bought from my store.

[Noah Sanborn Friedman @noahsfriedman]

Introducing Verified by @getoutersignal : a new way to add social proof to your site and increase conversion.

Verified lets you spotlight the notable customers already buying from you. Pro athletes. Doctors. Founders. Beauty pros. Whatever crowd matters most to your brand, if they're buying from you, you can now show it right on your product page, at the moment a shopper is deciding.

Social proof is one of the most powerful ways to drive conversion, but it's gone stale. Everyone runs the same playbook: reviews, creator videos, endorsements.

This is something entirely new.

We've been quietly testing Verified with a few partner brands and are already seeing incredible lift.

The Verified badge is now available for all OuterSignal customers.

Give it a try and let us know what you think!

[Allen Walton @allenwalton]

@dave_stickland Are you still using Cursor for landers? I remember being surprised by that 1-2 months ago, found it intriguing.

[Allen Walton @allenwalton]

Around 12 months ago I learned of this great band called Blossoms. Been catching up on 5 albums since then and loving it.

They had a new album come out this last week. Totally unlike most stuff I listen to. It's great!

Songs from the Wedding Cake

[Allen Walton @allenwalton]

@ACMC_Country @MarkDavis "legal recourse when they could have apologized"

[Allen Walton @allenwalton]

@searchbound Yes!!!!