ZED

Making AI ads people actually want to watch
Chronic sauce dropper

[ZED @zedmadeit]

If you’re a brand owner and you run AI ads

Here’s how you or your editors can pump out videos like this

Dump your script into gpt 6 astra -

Give it the basic details

> what the product is
> who its for
> whats the desired result

Then follow up by asking

“ what visual metaphors represents this problem -> solution so clearly a 5 year old could understand it”

Once you lock down a concept

Create a character sheet to represent that visual metaphor as a character + lock identity consistency

Use the character sheet to create an environment sheet in the same style

Tell astra to break down your script into beats with exact scenes that combine storytelling with direct response marketing with a simple prompt for each scene

Now use the character + environment sheet refs to generate each scene then stitch them together

Since you have the ref images your prompts dont need to be super detailed and lengthy

Lets print q4

[ZED @zedmadeit]

@Goura_vk 🫡

[ZED @zedmadeit]

heres how to create unique ai drama ad concepts

start with what your customer does for work

for a lot of people, their career is their whole identity

their confidence, reputation , income and relationships are all connected to it

their self worth comes from it

they'll sacrifice their health , lose sleep, skip meals and sacrifice personal relationships to succeed in their career

so connect the problem your product is solving to something their job demands and integrate it into their daily life if work is all they know

ask yourself:

>who is your customer and what is the core problem they have?

>what is your product and what does it do to solve the problem?

>what types of jobs does your avatar do?

>what do they require them to do? (Manual labour, intense focus, long hours, public speaking... etc)

>how does the problem affect their performance at work?

>what's the worst thing that could go wrong, their worst fear? what types of extreme failures could they experience?

>who's depending on them and how do those failures affect those people?

>how would people at work react?

>whats the worst thing that happens as a result of the failures?

>how does your product prevent that failure and protect what’s at stake

once you have this now you can connect everything to structure your drama ad

Here's the structure:

problem affects work -> extreme failure at worst moment -> people react -> consequences of the failure -> necessity to redeem themselves

then turn it into a story:

start by opening at the peak conflict -> how they got to that point -> product discovery ->transformation-> redemption arc

now you have a repeatable way to find story angles that tie your product's benefits to your customer's identity , relationships and livelihood

their performance, reputation and career are at stake

position your product as the thing that protects everything they've spent their lives building

and the thing that moves them forward

i built a framework that automates this whole process for your product, let me know if you want to try it

[ZED @zedmadeit]

@thesimaximalist Precisely 👌

[ZED @zedmadeit]

try it here
https://t.co/D72n91d77e

[ZED @zedmadeit]

if youre running ai ads for your brand

youre leaving money on the table by running the exact same styles and formats as every other brand

your customer has already scrolled past plenty of the same pixar or skeleton animations youre running

heres how you can make better ads by creating a custom style that makes sense for your product, your customer and the problem youre solving

it all starts with the core feeling from the consequences of your customers problem

then ask:

"what familiar material, texture, or everyday object behaves the way this problem feels"

push it to the visual extreme so you can exaggerate how it affects their body, or actions and their everyday life in general

use those properties to build your character and the world

why? because the consequences become impossible to miss

and the difference your product makes becomes extremely obvious

and thats how you can make elite tier explainer videos

people already understand these materials instinctively

with ai you can turn those familiar behaviours into a story around your product they can feel, and benefits they can see

i built a framework on this you can use for your own product, let me know if you want it

[ZED @zedmadeit]

@wubbastudio Exactly and by creating your own characters and universe you’re also using your adspend to invest in brand equity

[ZED @zedmadeit]

Here’s the framework

https://t.co/v0LQ7usfbW

[ZED @zedmadeit]

how to create visual metaphors for your ai ads

most people make ai ads and start with

"what looks cool"

wrong question

start with:

"what do i want my customer to understand in 2 seconds?"

then you work backwards from there

a strong visual metaphor ad has 5 parts:

1. The mechanism

what is your product actually doing differently?

not what the benefits are

you're giving them new hope

>is it an ingredient,
>new tech
>a different application method
>targeting a different part of the body

it could be more than one of these

2. A familiar expression or behaviour

What is a familiar expression, saying, process, experience that your customer is likely to say or relate to

someone who works long hours or does a lot of physical labour might say:

"im running myself into the ground"

you don't need to explain what that feels like its already embedded into their subconscious

3. Translate it into a literal physical action

How can we make that expression physically happen on screen?

this is where you leverage AI

turn it into a scene that pushes the idea to its most extreme, high impact version

you're using AI to maximize the visual ROI of the idea

4. Show the activation

This is where you connect the physical action back to how your product works differently

what does my mechanism physically do to fix what just happened?

This is where you can turn an invisible process into something they can see and understand

show what the mechanism does at its core

5. Transformation

now you can build the rest of your ad based on the progressive transformation:

whats important here is it should come directly from that activation

it should feel like a chain reaction

mechanism activates:
>physical state changes
>behaviour changes
>life changes
>desired reality

this is how to leverage ai ads the right way

by turning an invisible mechanism into a physical cause and effect demonstration that your customer can understand in seconds

then showing how that change compounds throughout their daily life

I leaked the framework with this exact hook process below if you wanna make an ad for your product

[ZED @zedmadeit]

@kessaid_ dm me

[ZED @zedmadeit]

you need to be hookmaxxing if youre running ai ads for your brand

I call this the visual metaphor method

oftentimes your product’s unique mechanism is invisible

so brands end up telling people what the product does differently instead of demonstrating it

your customers have heard these promises before

the power of leveraging ai ads is turning invisible benefits into something they can actually see

how do you do this?

first ask

>what is your mechanism actually doing differently?

> then translate that into a familiar feeling , expression, object, material or process that behaves that way

> visualize that with a literal physical action that can be clearly understood in seconds

your mechanism -> something familiar your customer understands -> literal physical action

that is the structure of a visual metaphor

and because its built around your mechanism + your customer, you can use it to create custom viral hooks

>then you show how that literal action activates the transformation

visual metaphor -> activation -> visible changes + benefits

and you build the entire ad around that structure

instead of explaining why your product is the "secret sauce" they need, show them

im giving away the framework i built to automate this for your specific product and create custom visual metaphors around your unique mechanism

let me know if you want it

[ZED @zedmadeit]

@pounddz @maxxmalist Banger

[ZED @zedmadeit]

@anthonyyy51 Sent

[ZED @zedmadeit]

Try it here

https://t.co/v0LQ7usfbW

[ZED @zedmadeit]

@WladimirQuimper Sent

[ZED @zedmadeit]

@careerdadza Dm me

[ZED @zedmadeit]

@ppcguru Sent

[ZED @zedmadeit]

@kingsahilkhanna Dm me

[ZED @zedmadeit]

@NorbertPalfalvi Sent!

[ZED @zedmadeit]

@scalingadspend Sent!

[ZED @zedmadeit]

@theoxmotion Sent!

[ZED @zedmadeit]

@jon_rinehart Sent