In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility.
By empowering a network of climate champions, we can amplify climate action at the grassroots level, fostering resilience through collective effort.
10. CMS - To promote sustainable use of terrestrial ecosystems.
6. Campaign Objective -
To enhance climate change resilience by 50% within the Shai Hills Resource Reserve over a period of 4-5 years
7. Target Audience - Youth and Adults between the ages of 15-45 years
8. Marketing STRATEGY-
Segmentation, Positioning and Targeting
In 2015, the United Nations General Assembly officially launched the Sustainable Development Goals. Ghana Institute of Journalism, Ghana's premier Communications instititute, believes that having a sustainable development by 2030 is a collective responsibility.
By empowering a network of climate champions, we can amplify climate action at the grassroots level, fostering resilience through collective effort.
10. CMS -
To promote sustainable use of terrestrial ecosystems.