Allison Frieden

B2B Copywriter | Editor | Content Strategist

Check out my podcast on Spotify: Connecting The Content Marketing Dots

[Katelyn Bourgoin 🧠 @KateBour]

Nothing you say about your product is as powerful as unsolicited praise from a happy customer

[Allison Frieden @allison_frieden]

Content marketing. It's not the overnight success your boss thinks it is...

[Allison Frieden @allison_frieden]

@realBrookNash Iced coffee. haha

[Allison Frieden @allison_frieden]

I don't know about everyone out there but I get so much more value from my LinkedIn interactions than here on X. Thoughts?

[Katelyn Bourgoin 🧠 @KateBour]

Hot take 🔥

Killer marketing doesn’t come from following some guru’s “easy 7-step system”

It comes from *applied psychology*

Marketers who deeply understand what makes people click, tick, and buy?

They’ll always be waaaay ahead of everyone else

[Allison Frieden @allison_frieden]

Curious about how to better align marketing with leadership? Don't miss today's More Than Copy episode with @HubSpot's Senior Director of Marketing for Audience Development @Denhoff_!

https://t.co/b1XAh6JNrG

[Allison Frieden @allison_frieden]

@KateBour Impulse buying at its finest! haha

[Allison Frieden @allison_frieden]

@jakobwhte "Life moves pretty fast. If you don't stop and look around every once in a while, you could miss it."

[Allison Frieden @allison_frieden]

I definitely don't post as much here as LinkedIn.

But, my latest More Than Copy podcast episode is live! Check out my chat with @Reddit 's Head of Content Marketing on how we can help stop the mishandling of content marketing: https://t.co/SPm6HfVHd9

[Allison Frieden @allison_frieden]

@papa_gorgeous I don't post enough. It's because I don't have a bank of interesting topics... but I guess ChatGPT could help with brainstorming now, eh?

[Allison Frieden @allison_frieden]

Companies have definitely upped their ATS game in the last few years. It'd made applying to #contentmarketing roles a breeze! THANK YOU!

[Allison Frieden @allison_frieden]

Too often, I see organizations rinse and repeat the same behavior.

Make content
Distribute content on website and social channels
Maybe do some paid media posts
Send out promo emails
At the end of the quarter, do a report

Then, it stops there. WHY?

Just do this👇

[Allison Frieden @allison_frieden]

"Build it and they'll come" doesn't apply to content.

In addition to getting #content distribution right, teams need to follow up with routine reports and the ability to pivot based on that information.

[Allison Frieden @allison_frieden]

Everybody: So, what are you going to do with your FUNemployment time?!

Me: Apply to jobs, work on my novel, and kicking things up a notch.

[Allison Frieden @allison_frieden]

Got caught in a layoff & am ready for my next role! 😎

📢 I'm looking for:

➡ Enterprise #tech org.
📱 Fully remote or hybrid in Boston or Cambridge, MA
🖌 Creative copy, #ContentMarketing , and/or #MarketingStrategy

If you can help, let me know! Thanks! 🤗

[Allison Frieden @allison_frieden]

"cc-ing for visibility" is the new "per my last email" haha

[Brooklin Nash @realBrookNash]

"cc'ing Lisa for visibility" = oooooh someone's getting tattled on

[Allison Frieden @allison_frieden]

Sunseting legacy products sucks. I've been using the same intro, transition, and outro music on all my podcast episodes until now...

[Allison Frieden @allison_frieden]

Looking for a #ContentMarketer's perspective for your #podcast? Hit me up! I'd love to expand my personal #brand exposure.

#marketing #contentmarketing #personalbranding

Photo of my sisters and I from our Super Bowl party to increase reach. 😎

[Allison Frieden @allison_frieden]

Sometimes, I'm convinced nobody engages with companies' social media posts except for their employees.