Katelyn Bourgoin 🧠

Idea owners get richer // Founder of @beunignorable, the Ownable Ideas company

[Katelyn Bourgoin 🧠 @KateBour]

The Creator Economy is ending
We’re entering the Thinker Economy

Now anyone can create nearly anything in seconds, the Thinkers—the people who keep sharp and resist outsourcing every thinking challenge—they will be rare…

And very valuable

[Katelyn Bourgoin 🧠 @KateBour]

@gregorykennedy Agreed! Cheers to being rare 🥂

[Katelyn Bourgoin 🧠 @KateBour]

I’ve worked in marketing for 16 years. I’ve never been more bullish.

When:

Building gets easy…
Content gets cheap…
Competition explodes…

The value of (good) marketing skyrockets.

[Katelyn Bourgoin 🧠 @KateBour]

@TonyChanBuilds That is definitely the trickiest part

[Katelyn Bourgoin 🧠 @KateBour]

You know that thing you can do with ease that’s weirdly difficult for other smart people?

That’s your superpower.

Lean into it. Then package the hell out of it so people get it, want it, and buy it.

[Katelyn Bourgoin 🧠 @KateBour]

@keennyola Yessss!

[Katelyn Bourgoin 🧠 @KateBour]

@m_aydemir_resmi Oh yeah you’ve gotta test it. If it doesn’t illicit an aha moment from people and have a clear tie back to your biz, it’s not the one to commit to.

But if the aha is there, you’ve got something to build on. I wrote more about it here: https://t.co/dVlVvknEbS

[Katelyn Bourgoin 🧠 @KateBour]

One sharp idea, spread consistently, can completely change your life.

[Katelyn Bourgoin 🧠 @KateBour]

@law_and_rorder Yessss

[Katelyn Bourgoin 🧠 @KateBour]

I love a good deal but hate hunting for discount codes. @UseMateAI has 200k merchant partnerships built in, so it does the hunting for me!

Black friday dream come true 🤩

[Rory Garton-Smith @law_and_rorder]

Meet Mate! A specialized ecom agent built on a network of 200,000 merchant partnerships.

The agentic consumer era is barely 80 days old: We believe agent-driven commerce will become a trillion dollar market over the next decade.

But there's a fundamental problem with general purpose agents (Grok Bot, Instinct etc): They're built on top of the the commerce ecosystem, not embedded directly into it.

We've spent the last 3 years in stealth building that infrastructure: 200,000 merchant partnerships powering cashback, exclusive discounts, package tracking and personalized savings (as well as the ability to share links and get paid for them!)

The result is Mate. An agent built specifically for commerce, with a merchant network that general purpose agents can't replicate.

The next wave of agents will be specialized and built on the back of deep partnership moats.

Super proud of our team and all the merchants who joined our network to build this! Enjoy!

[Katelyn Bourgoin 🧠 @KateBour]

An audience = options

(But you still need to choose the best path to monetization)

[Katelyn Bourgoin 🧠 @KateBour]

@AmandaMGoetz I love to see you thriving!! So happy for you ☺️

[Katelyn Bourgoin 🧠 @KateBour]

@jayclouse I’ve got an interesting move this year. Unexpected and will likely drive $0 in sales. But that’s the goal 👀

[Katelyn Bourgoin 🧠 @KateBour]

@Made_By__Josh lol

[Katelyn Bourgoin 🧠 @KateBour]

The “IKEA Effect” is about to make a lot of vibe coders really sad.

iykyk

[Katelyn Bourgoin 🧠 @KateBour]

@itzSaasified Customer research and pre-selling can be a good approach

[Katelyn Bourgoin 🧠 @KateBour]

@okay_andy Fair. It just used to be way harder

[Katelyn Bourgoin 🧠 @KateBour]

@MillyTamati “Sloth season” <— soooo my vibe ✨

[Katelyn Bourgoin 🧠 @KateBour]

@thefinnmckenty Losers hate winners