Jay Clouse

Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥

[Jay Clouse @jayclouse]

The number of creators who have changed their entire strategy to become unpaid marketers for AI tools blows my mind

[Jay Clouse @jayclouse]

Muse looks well designed, but I’m not interested in giving more data and access to Meta.

I’ll keep rocking with @openclaw.

[Jay Clouse @jayclouse]

@robertoblake Rest! Step away. Turn off the apps. Journal. Spend time with friends. Gotta shake up your whole system for a short period

[Jay Clouse @jayclouse]

A lack of momentum in your business is typically preceded by a lack of enthusiasm.

Rebuild your enthusiasm to rebuild your momentum.

[Jay Clouse @jayclouse]

@OzolinsJanis amazing use of this UI

[Jay Clouse @jayclouse]

Every piece of content should be optimized for either 1) mass attention or 2) individual trust.

Attention demands hooks, retention, emotional appeal.

Trust demands depth, nuance, obvious command of material.

If you're not on either one of these poles, you're just boring.

[Jay Clouse @jayclouse]

Everything you publish is an experiment!

Pick one thing to test and take the time to learn from the results.

[Jay Clouse @jayclouse]

@IAmClintMurphy audiobook on audible

[Jay Clouse @jayclouse]

Just finished the first Dungeon Crawler Carl book.

Loved it.

Never heard of LitRPG as a genre before, but I feel like it's my version of romantasy.

[Jay Clouse @jayclouse]

@Its_NUCCI good to know!

[Jay Clouse @jayclouse]

@KevinEspiritu co-sign

[Jonny Miller @jonnym1ller]

After months of writing, 'How to Unclench' is finally live!

It's an interactive essay packed with stories, science & guided practices to help you unclench.

→ https://t.co/UTYPJkkrKH

[Jay Clouse @jayclouse]

Attention maximizers attract a crowd.

Trust maximizers build an audience.

A crowd stops to watch a street performer in Vegas.

An audience plans a trip to see their favorite band.

[Jay Clouse @jayclouse]

@dannymcmahon sick

[Jay Clouse @jayclouse]

That NFL Week 1 optimism that your fantasy team might not be terrible this year

[Jay Clouse @jayclouse]

@ProdEdge it does!

[Jay Clouse @jayclouse]

Sometimes I experience what I call “Writer’s High.”

It’s like Runner’s High, but after you get into and out of flow writing.

I have a hard time getting into flow with writing (especially working at home with a toddler), so there’s really nothing like it.

[Jay Clouse @jayclouse]

@lennysan so awesome!

[Jay Clouse @jayclouse]

@mds hate that

[Jay Clouse @jayclouse]

Still afraid to update to Openclaw 2.0.

My bot hasn't needed repair in months.

[Jay Clouse @jayclouse]

There are two types of creators:

1. View maximizers
2. Trust maximizers

Neither is better or worse; they're just playing different games.

View maximizers follow the data. It's more about what's working and getting views right now, less about their original contribution.

Trust maximizers focus on audience relationships and personal interest. Sure, they'd love to grow their audience, but they think about how their content serves their existing audience more than adding more viewers to the pile.

The problem is when one creator judges their performance by the creator's game.

Trust maximizers will rarely get the same number of views. View maximizers won't have the depth of relationship with their average viewer.

To be a view maximizer, you're almost always playing a game of speed and volume. You can win big, and will probably deal more in sponsorship and brand deals than audience support. If you do monetize directly to your audience, it'll typically be a lower-priced product.

To be a trust maximizer, you're playing a game of excellence, integrity, and care. When you break from any of those (below-average output, contradicting your values, making selfish decisions), your audience notices.

Best to identify the side you fall on and commit. Trouble comes when you try to straddle the middle.