Jay Clouse

Verified account

@jayclouse

Founder of Creator Science — running experiments, interviewing remarkable creators, and studying trust. 🎥

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Joined June 2009

3.8K Following

55K Followers

44K Posts

Pinned Tweet

about 1 month ago

He posted the FIRST TikTok about ChatGPT...and his audience grew from 0 to 200,000 in two weeks. Today, @rileybrown has 1.5 million followers, raised $9 million to build @vibecodeapp_, and one of the most impressive content machines I've seen. And he talked me through it. Timestamps: (00:00) How Riley's first ChatGPT TikTok got 20 million views (04:56) First mover advantage: (07:50) How Riley films his videos (11:24) Why structure made his content worse (13:06) My honest moment (21:33) The case for educational screen-share YouTube videos (26:45) His content strategy (30:43) The seven-account Twitter strategy that tripled revenue (37:37) Gimmicks that actually boost retention (41:00) Why AI writing your scripts is suicide in the long run (42:37) The content farm future and how to survive it (50:14) Platform rankings: where to start today

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3 days ago

The last 10% of a project always feels like more work than the first 90%

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jayclouse retweeted

5 days ago

I spent the past two days at @ColinandSamir’s @thepublishpress with 500+ creators. It’s hard to express what these couple days felt like. As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future. A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world. After starting my career at Teachable, I got hooked on building software for creators. I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit. I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience. When we started Circle, we chose to focus on community as a result of our belief in an added dimension: Creators who build true community transform people, and those transformations in turn help them build durable businesses. We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially) Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to. For the rest of the day, I floated into a series of conversations that warmed me to no end. This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans. Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir. These fellas have helped define an entire industry, including aspects of Circle’s own vision. In the process, they've built a true community of their own: a community of creators. A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own. Super grateful to them for choosing Circle as their platform of choice!

sidyadav's tweet photo. I spent the past two days at @ColinandSamir’s @thepublishpress with 500+ creators.

It’s hard to express what these couple days felt like.

As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future.

A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world.

After starting my career at Teachable, I got hooked on building software for creators.

I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit.

I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience.

When we started Circle, we chose to focus on community as a result of our belief in an added dimension:

Creators who build true community transform people, and those transformations in turn help them build durable businesses.

We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially)

Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to.

For the rest of the day, I floated into a series of conversations that warmed me to no end.

This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans.

Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir.

These fellas have helped define an entire industry, including aspects of Circle’s own vision.

In the process, they've built a true community of their own: a community of creators.

A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own.

Super grateful to them for choosing Circle as their platform of choice!

sidyadav's tweet photo. I spent the past two days at @ColinandSamir’s @thepublishpress with 500+ creators.

It’s hard to express what these couple days felt like.

As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future.

A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world.

After starting my career at Teachable, I got hooked on building software for creators.

I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit.

I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience.

When we started Circle, we chose to focus on community as a result of our belief in an added dimension:

Creators who build true community transform people, and those transformations in turn help them build durable businesses.

We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially)

Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to.

For the rest of the day, I floated into a series of conversations that warmed me to no end.

This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans.

Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir.

These fellas have helped define an entire industry, including aspects of Circle’s own vision.

In the process, they've built a true community of their own: a community of creators.

A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own.

Super grateful to them for choosing Circle as their platform of choice!

sidyadav's tweet photo. I spent the past two days at @ColinandSamir’s @thepublishpress with 500+ creators.

It’s hard to express what these couple days felt like.

As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future.

A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world.

After starting my career at Teachable, I got hooked on building software for creators.

I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit.

I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience.

When we started Circle, we chose to focus on community as a result of our belief in an added dimension:

Creators who build true community transform people, and those transformations in turn help them build durable businesses.

We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially)

Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to.

For the rest of the day, I floated into a series of conversations that warmed me to no end.

This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans.

Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir.

These fellas have helped define an entire industry, including aspects of Circle’s own vision.

In the process, they've built a true community of their own: a community of creators.

A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own.

Super grateful to them for choosing Circle as their platform of choice!

sidyadav's tweet photo. I spent the past two days at @ColinandSamir’s @thepublishpress with 500+ creators.

It’s hard to express what these couple days felt like.

As someone who has spent the past decade building platforms for creators and entrepreneurs, there is truly no better reward than getting to talk to smart and creative folks about what Circle can do for their future.

A few years ago, I immigrated from NZ to NYC with the dream of building a tech company that scales and has a meaningful impact on the world.

After starting my career at Teachable, I got hooked on building software for creators.

I realized that building deeply consumer or enterprise tech is not what excited me; I was most motivated by the reward of building platforms for people who influence others with their creativity and spirit.

I loved the idea that a platform I helped build could help them make a living, and impact the lives of their audience.

When we started Circle, we chose to focus on community as a result of our belief in an added dimension:

Creators who build true community transform people, and those transformations in turn help them build durable businesses.

We watched as creators who built true community made both money and impact, and got off the content hamster wheel (at least, partially)

Being able to share this aspect of my journey on stage at the event felt like one of those unique moments my life has been leading up to.

For the rest of the day, I floated into a series of conversations that warmed me to no end.

This involved meaningful chats with tens of Circle customers - so many of whom approached me or the team to say thanks and to tell us about their future plans.

Behind this very special day were two creators I’ve been greatly influenced by for quite some time: @ColinandSamir.

These fellas have helped define an entire industry, including aspects of Circle’s own vision.

In the process, they've built a true community of their own: a community of creators.

A part of this community got to experience Circle by joining the Press Publish community, and many seemed to already have communities on Circle of their own.

Super grateful to them for choosing Circle as their platform of choice!

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7 days ago

@soy_pablorios congrats!!!

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Who to follow

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@thejustinwelsh

I write one weekly essay for 200,000+ ambitious people living and working on their own terms.

Katelyn Bourgoin 🧠

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Idea owners get rich // Founder of @beunignorable, the Ownable Ideas agency

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Founder & CEO at @Kit - the operating system for creators who mean business: https://t.co/EiINcevRbX

7 days ago

airplane productivity is unmatched.

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8 days ago

@AGuttormsen @ColinandSamir We're due!

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8 days ago

Headed to @ColinandSamir’s Press Publish LA. See you there?

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8 days ago

@tonner @ColinandSamir Would love to meet you Tonner!

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8 days ago

@sidyadav @ColinandSamir see you soon!

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8 days ago

In a world of people trying to shortcut the content production process with AI, unreasonable effort is the true shortcut. Nothing cuts through thin-feeling content like something truly substantial.

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8 days ago

@MillyTamati @beehiiv do you have an award for the generalest generalist?

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8 days ago

@dharmesh You’ve probably landed on some of the new “who to follow” lists for specific topics. which is deserved!

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14 days ago

One small rule that's saved me multiple times: Never just push "send" on the broadcast email. Always schedule it—even if just for a few minutes in the future. The number of times I've had an IMMEDIATE realization that I needed to check or change something (despite being POSITIVE that it was ready to go)... Just schedule it.

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15 days ago

@CasJam painful to watch

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15 days ago

@noamseg you're right this isn't mutually exclusive

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15 days ago

is Notion Calendar not at all intuitive or am I an idiot

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16 days ago

@rileybrown @rpnickson @RPN same for @jay. just sittin there with no indication of an actual auction

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16 days ago

The two greatest motivating factors on Earth: Children and payroll.

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16 days ago

@LouiseDSadeleer no manual edits

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17 days ago

@NgynNgynNgyn spring plant allergens!

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17 days ago

when is Claude going to destroy allergies?

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17 days ago

@ramit @nytimes Amazing. Love seeing you win, Ramit.

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