I soft-launched YouSpot yesterday (via a tweet).
YouSpot is an AI-native Solo CRM.
Fortune favors the focused.
So, here's who YouSpot is NOT for:
1) If you have a GTM team (marketing/sales) and looking to grow, YouSpot is not for you. Buy HubSpot.
2) If are an e-commerce store, YouSpot is not for you. Product is focused more on B2B and "high consideration" purchases.
3) If you have raised venture money, you should look into HubSpot for Startups. That's the right product.
4) If you're hoping for an open source project that you can run locally, and connect your own local models and use the Karpathy wiki style knowledgebase -- you are *awesome*, but YouSpot is not for you.
5) If you're trying to manage your personal stuff and family life -- I honor you, but YouSpot is not a B2C product. It's meant for 1-person companies (businesses being operated by a single human).
6) If you're worried about connecting your Gmail and other systems to a third-party app you didn't build yourself -- I respect your worry. The world is a scary place. But YouSpot is probably not for you (you're not going to get value without connecting third-party systems that can be used to build your second brain).
Other than that, would love to have you as a beta user! :). Just go to https://t.co/L5T2SOqHJZ. Waitlist for the free private beta, or skip the line by coming a $1/month subscriber (first 1,000 users and we're already 547 in).
Building this in public, so if you have questions around what's in my head (and what's in my second brain), just reply to this tweet and ask.
Cheers.
@BradenPollock It's not you, it's me.
Meeting for coffee requires leaving the house which requires changing out of my pajamas.
Also, I don't do meetings (or calls). Spend as much time as possible building.
@Conceptcowboy If I could change one thing, I'd change the name back to twitter.
If I could change two things, I'd make the API more affordable and expansive.
Woo hoo! I passed the 600,000 follower mark here on Ex-Twitter.
To celebrate, I'm going to go read some tweets and follow some people.
Thank you for your support.
@trq212@simonsarris For the record, I was just messing with you.
I'm actually incapable (even in the agentic coding world) of multi-tasking. It just helps me mono-task better/faster.
"We asked 10K what CRM should we use?
It said to stick with Salesforce. But it said if we were starting over, it would look at HubSpot and Attio, and Affinity for @saastrfund.
But most importantly, it said not to leave or migrate. "Keep Salesforce".
👉 If you want to steal a customer from a competitor, you gotta convince the agents. Not just the humans."
You can now build software that looks ready for a million users before you've learned what one person actually needs.
That's a dangerous amount of room to fool yourself.
Find people already doing the work. Give them early access. Watch what happens when they try to use your product in ways you never anticipated.
The faster you can build, the sooner you need contact with reality.
The biggest misread of anyone predicting the end of software engineering was imagining that the world only needed a certain amount of software, and bringing automation to the field would reduce the need for labor.
Exactly the opposite is happening where essentially most things are actually turning into software. Because agents can use tools, work with computers, write software on the fly, and process data like humans (but far faster), we can now throw “software” at problems that never could reasonably be digitized before.
What that leads to is the role of engineering taking on greater importance in the economy, because we can now engineer far more systems and processes than were possible before.
If you’re a bank trying to do new forms of trading, engineers are often your first bet. If you are in life sciences, you expect more and more research and lab work to be engineering centric. If you’re in manufacturing, you’re trying to automate more of the supply chain, all that is engineering. More and more work is shaped like software problems.
Yes we’re not going to be coding manually in the future. But almost everything will be code, which means those that understand it are in a fantastic position.
I don't give many interviews these days. This was surprisingly fun.
My friend @RezaSatchu interviewed me for @HarvardHBS and seeing some of these clips just makes me laugh. He really knows how to pull it out of me.
This is so me. Allergic to conventional wisdom.
The importance of TAM expansion
Late night chat with @nakul led to a discussion about TAM expansion.
tldr Every great company needs to constantly and continuously expand their TAM and launch products / services that go after new customer behaviors and new addressable markets. In fact, you cannot be a generational company with just the same product / addressable market that you started with.
if Google had stayed search + ads + youtube only, we wouldn't have Chrome, GCP, Waymo, and many others.
if Facebook had only stayed Facebook and not done Insta or WhatsApp (or Muse!), the company would worth a fraction of what it is today.
Same for every other generational company
Seems obvious in retrospect but worth stating.
I've finally invested in enough unicorns (at seed) that I have confidence in the traits unicorn founders have in common.
If you fail to hone these traits, you will fail to build a $1B+ company in my experience.
/ 1. Velocity consists of speed
Matt Loszak from Aalo showed me this the most: The best founders are viscerally uncomfortable with slow progress.
They feel it as a physical irritant, not an abstract concern.
They obsessively refactor how they’re pursuing goals to identify clever shortcuts and rethink their roadmap from first principles.
Speed leads to high momentum and a compounding returns on knowledge and product.
It’s necessary to maintain your headstart in a market, otherwise the faster competitor will beat you within a couple years.
/ 2. Velocity consists of direction
The best founders regularly surface from heads-down execution to ask whether their path is still the right one — whether a better route to the destination has opened up, or whether the destination itself has shifted.
Pathfinding prevents the common failure mode of executing brilliantly in the wrong direction.
It requires intellectual honesty and the willingness to kill plans that no longer make sense.
The best founders set a recurring quarterly calendar event to re-assess all their goals.
/ 3. Mission alignment
The journey to building a unicorn is long.
Without a mission that goes beyond financial outcome, most founders lose steam and start phoning it in. Then they get surpassed by competitors who are hungrier.
The mission doesn't have to be world-saving — but it has to be genuine to you.
/ 4. Asking for advice and integrating it
The best founders ask smart people for advice and implement the good advice immediately. The moment they’re shown a better way, they update their processes.
They don’t assume they’ll stumble into better ways organically; they set aside time each week to learn from others and shortcut their development.
They assemble a counsel of advisors who are the best in the world at what they do and they sell them on the mission.
/ 5. Brick-by-brick hiring
Adam Guild of Owner showed me this the most.
Unicorn founders treat each early hire as weight-bearing. They run a deliberate process to find the best person in the world for each role — not whoever is closest at hand ("hiring within arm's reach") from their existing networks. (Unless they are the best).
The foundation built in the first ten hires sets the ceiling for everything that follows. A single mis-hire in a key seat early on compounds. Getting this right means the team itself becomes a competitive moat.
It’s feeling really magical inside of Shopify right now. It’s clearly the greatest time in the history of tech industry right now. I hope it feels similar everywhere else.