David Meerman Scott

Author of 12 books NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY, marketing & business growth strategist, entrepreneur, advisor to emerging companies

[David Meerman Scott @dmscott]

Educate and inform instead of interrupt and sell.

[David Meerman Scott @dmscott]

“With the pictures and videos, the ‘gravitational pull’ to our office will improve.” If you run an independent professional services firm, this is a simple change that can make a huge difference. https://t.co/lR2W73pmTK

[David Meerman Scott @dmscott]

Toxic AI algorithms, relentless social network outrage machines, and the rise of influencer culture have left us polarized, skeptical, and burned out.

[David Meerman Scott @dmscott]

Most people keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. That’s a mistake. https://t.co/dwjFNCwFuc

[David Meerman Scott @dmscott]

The logic of studying computer science, finance or engineering seemed sound: technology was booming, Wall Street was hiring, and coding skills or financial modeling expertise seemed to guarantee a solid career path. However AI disrupts all that. https://t.co/Jrceiln7Fl

[David Meerman Scott @dmscott]

We have an opportunity use a new freedom generated by AI to become more human, more responsive, and more fan-focused than ever. https://t.co/4Gi9uA30Is

[David Meerman Scott @dmscott]

Understanding buyer personas is key to successful marketing! 🎯 Conducting interviews and developing profiles can lead to valuable insights. #BuyerPersonas #MarketingStrategy

[David Meerman Scott @dmscott]

Those goose bumps at a packed stadium, that feeling at a sold-out concert, or the rush at a conference full of like-minded people? It's the power of fandom in a world of online chaos.

[David Meerman Scott @dmscott]

In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found. https://t.co/wJPm67ur3l

[David Meerman Scott @dmscott]

So much of our online world feels fake? 🤔 It's no wonder people crave authenticity in a digital age. #RealTalk #AuthenticityRevolution

[David Meerman Scott @dmscott]

Seth Godin writes “The Dip is the difference between the easy ‘beginner’ technique and the more useful ‘expert’ approach.” https://t.co/TZqYdujiDn

[David Meerman Scott @dmscott]

@bhalligan Love this. I've met many others who tell similar stories. I have one as well. Go HuSpot!

[David Meerman Scott @dmscott]

While change because of AI can be scary, I’m thrilled that this allows marketers to double down on a true human connection with customers, building fans and growing business. https://t.co/4Gi9uA30Is

[David Meerman Scott @dmscott]

Don't get stuck in the "me too" trap! ⚡️ Focus on creativity to become a true leader in your industry. #Leadership #Innovation 🚀 https://t.co/oyN8jVrB0M

[David Meerman Scott @dmscott]

In a world of growing division, fandom provides a sense of belonging and connection like no other. 🌟 Embrace the unity and passion that comes with being part of a community. #Unity #Passion

[David Meerman Scott @dmscott]

Excited to share insights on Human-Centered Marketing & AI from the Marketing AI Industry Council! 🌟 Let's adapt to the ever-changing landscape together. #Marketing #AI https://t.co/2ZUPG3BgG1

[David Meerman Scott @dmscott]

In a world of blurred lines between real and artificial, trust is harder to find than ever. The hunger for genuine human connection grows stronger in a sea of online chaos. 🌐 #AuthenticityMatters #HumanConnection

[David Meerman Scott @dmscott]

In the @makeaudiobooks studio today recording the new audiobook edition of my “Wall Street Journal” bestseller “Fanocracy.”

I’m fascinated by the idea that fandom isn’t just people cheering from the sidelines. It is a primal, powerful force hardwired into our brains.

[David Meerman Scott @dmscott]

Just think about how the layers of policy and formality distract from how readers or users or consumers—fans—really react to your products and services. https://t.co/fV53iyNUGb

[David Meerman Scott @dmscott]

At the “edge” of a modern marketing team are the creators and practitioners: writers, designers, event planners, content producers, influencer relations specialists, data analysts, and similar roles. https://t.co/4Gi9uA30Is

[David Meerman Scott @dmscott]

Super excited to be delivering a talk at the @hubspot @unboundevent

The Fandom Playbook focuses on human connections, which are even more valuable in a world driven by algorithms and AI. I teach that fandom exists wherever people feel seen, valued, and part of something meaningful, no matter the industry or mission.

Hope to see you there.