Author of 12 books NEW RULES OF MARKETING & PR and WSJ bestseller FANOCRACY, marketing & business growth strategist, entrepreneur, advisor to emerging companies
“With the pictures and videos, the ‘gravitational pull’ to our office will improve.” If you run an independent professional services firm, this is a simple change that can make a huge difference. https://t.co/lR2W73pmTK
Most people keep a tight lid on their personal passions, convinced that doing so makes them appear more professional. That’s a mistake. https://t.co/dwjFNCwFuc
The logic of studying computer science, finance or engineering seemed sound: technology was booming, Wall Street was hiring, and coding skills or financial modeling expertise seemed to guarantee a solid career path. However AI disrupts all that. https://t.co/Jrceiln7Fl
We have an opportunity use a new freedom generated by AI to become more human, more responsive, and more fan-focused than ever. https://t.co/4Gi9uA30Is
Understanding buyer personas is key to successful marketing! 🎯 Conducting interviews and developing profiles can lead to valuable insights. #BuyerPersonas#MarketingStrategy
Those goose bumps at a packed stadium, that feeling at a sold-out concert, or the rush at a conference full of like-minded people? It's the power of fandom in a world of online chaos.
In an AI powered world where people increasingly bypass Google and the social networks when doing research, a personal website will be an increasingly important tool to get found. https://t.co/wJPm67ur3l
While change because of AI can be scary, I’m thrilled that this allows marketers to double down on a true human connection with customers, building fans and growing business. https://t.co/4Gi9uA30Is
Don't get stuck in the "me too" trap! ⚡️ Focus on creativity to become a true leader in your industry. #Leadership#Innovation 🚀 https://t.co/oyN8jVrB0M
In a world of growing division, fandom provides a sense of belonging and connection like no other. 🌟 Embrace the unity and passion that comes with being part of a community. #Unity#Passion
Excited to share insights on Human-Centered Marketing & AI from the Marketing AI Industry Council! 🌟 Let's adapt to the ever-changing landscape together. #Marketing#AI https://t.co/2ZUPG3BgG1
In a world of blurred lines between real and artificial, trust is harder to find than ever. The hunger for genuine human connection grows stronger in a sea of online chaos. 🌐 #AuthenticityMatters#HumanConnection
In the @makeaudiobooks studio today recording the new audiobook edition of my “Wall Street Journal” bestseller “Fanocracy.”
I’m fascinated by the idea that fandom isn’t just people cheering from the sidelines. It is a primal, powerful force hardwired into our brains.
Just think about how the layers of policy and formality distract from how readers or users or consumers—fans—really react to your products and services. https://t.co/fV53iyNUGb
At the “edge” of a modern marketing team are the creators and practitioners: writers, designers, event planners, content producers, influencer relations specialists, data analysts, and similar roles. https://t.co/4Gi9uA30Is
Super excited to be delivering a talk at the @hubspot@unboundevent
The Fandom Playbook focuses on human connections, which are even more valuable in a world driven by algorithms and AI. I teach that fandom exists wherever people feel seen, valued, and part of something meaningful, no matter the industry or mission.
Hope to see you there.