AlpVision

A world leader in digital invisible technologies for product authentication and counterfeit protection.

[AlpVision @AlpVision]

What makes a good AlpVision customer?

An ideal customer often has people with enough technical understanding to appreciate the advantages of AlpVision’s technology compared with alternative approaches.

Company size is also relevant. As a general indication, companies with more than €100 million in annual revenue are more likely to have a dedicated budget for product protection, although there are obviously exceptions.

The economics work particularly well when the products have high volumes, high value, or both.

Our business model is based on a cost per protected item, so that cost has to make economic sense for both AlpVision and the customer. With larger volumes, the cost per item can generally be lower, whereas protecting very small volumes tends to result in a higher cost per item.

Contact Us: https://t.co/7yKTxyIcd0

[AlpVision @AlpVision]

Falsified medical devices: risks and solutions

The proliferation of falsified medical devices poses a significant challenge to global healthcare systems. It threatens patient safety and undermines trust in medical products. Some solutions to prevent the risks linked to medical devices counterfeiting exist.

Read our article here:
https://t.co/wH5CnHnUDH

[AlpVision @AlpVision]

How to Protect Against Lottery Fraud

Lotteries offer the tantalizing possibility of instant wealth, turning everyday life into a potentially transformative experience. Millions of people participate in lotteries, driven by the hope of winning life-changing prizes. However, with lottery fraud on the rise, organizations are met with the challenge to protect their customers against counterfeits.

Read our article here:
https://t.co/Qmclr6BSox

[AlpVision @AlpVision]

Should the security feature be on the packaging or on the product itself? Let’s take a look at the advantages and disadvantages.

Packaging protection

Advantage: Authentication can be done before purchasing the item, which can be verified without opening the package.

Disadvantage: The packaging can be genuine and the item inside fake. This disadvantage can be overcome by employing a tamper-proof solution.

Physical product protection

Advantage: Authentication is intrinsically linked to the protected item; the protection cannot be removed

Disadvantage: The item cannot be authenticated before purchase, as one need must open the package to perform the verification (although this does not apply if the object is sold without packaging).

In an ideal world, both the packaging and the product inside would be protected. This can be done thanks to the Cryptoglyph and AlpVision Fingerprint solutions.

More information can be found on our brand protection page: https://t.co/j9sU2nxpuE

[AlpVision @AlpVision]

Understanding the customer's problem

Before presenting a solution, we first need to understand what problem the customer is actually trying to solve. That means listening carefully to brand owners rather than starting with the technology.

Different customers can have very different objectives. Some want authentication to be performed by trained experts. Others want consumers themselves to be able to verify products. And some are less interested in simply determining whether a product is genuine or fake; instead, they want to gather intelligence that can help them trace counterfeits back to particular counterfeiters or distribution networks.

Customers are also at very different stages of their anti-counterfeiting journey. Some are just getting started and need broader guidance about the available approaches. Others have already evaluated or tested competing solutions and have a very precise understanding of their requirements.

The key is therefore to understand the problem first and present the technology second.

Contact Us: https://t.co/7yKTxyIcd0

[AlpVision @AlpVision]

Product Traceability: Benefits, Limitations, and Solutions

Product traceability helps track batches, supply chain events, and related information. But it can’t always prove that the physical item being scanned is genuine. When identifiers can be copied or reused, brands need authentication alongside traceability.

Click here to know more:
https://t.co/T1COS2EL46

[AlpVision @AlpVision]

How to prevent food fraud effectively

Food fraud poses serious risks to consumer health and industry integrity. In this article, we explore innovative anti-counterfeiting technologies designed to safeguard the food supply chain and restore consumer trust. Here is how to prevent food fraud.

Click Here to Read Our Article:
https://t.co/cytukfVtvm

[AlpVision @AlpVision]

What is the difference between serialization and authentication?

• Serialization is about traceability. The goal is to track and trace a product by using unique identifier.

• Authentication is about product genuineness. The goal is to make sure that the product has not been counterfeited.

Authentication and serialization are different but authentication ensures that the serialization information can be trusted. Consequently, serialization without authentication is useless. Serialization is very often done with data matrix.

Learn how you can secure QR codes and perform verification with the help of a smartphone:
https://t.co/cwODHNyA8l

[AlpVision @AlpVision]

The founders are still actively involved

AlpVision’s founders remain actively involved in the company and continue to contribute both technically and commercially.

This has real value. Their continued involvement helps preserve the company’s technical expertise and long-term vision while maintaining close links between technology development, customer needs, and commercial strategy.

Contact Us: https://t.co/7yKTxyIcd0

[AlpVision @AlpVision]

The Hidden Threat: Counterfeit Network Hardware and How to Protect Your Network

Growing a company in a global environment involves being able to rely on efficient and safe network solutions. The devices set up for a business must fulfill all technical requirements to secure data. This flourishing network gear market is now being flooded by counterfeit hardware.

Click here to read our article:
https://t.co/KNvn1D8eKA

[AlpVision @AlpVision]

Communicating the solution without getting too technical

When speaking with customers, we try not to focus too much on the technical details. In most cases, customers are primarily interested in three things:

• What does the solution do?
• What are the benefits?
• And what does it cost?

Cryptoglyph, for example, can be explained very simply: it helps brands quickly determine whether a product is genuine or fake using a standard smartphone, without adding additional production costs.

The technology behind it is sophisticated, but the value proposition should be easy to understand.

Contact Us: https://t.co/7yKTxyIcd0

[AlpVision @AlpVision]

Are security features useful in preventing counterfeiting?

The short answer is YES, if you are using them.

Who should be using the security features? It is up to you. It may be:

The consumer

• The brand owner has to inform the consumer about the feature’s existence.
• The chosen feature has to be easy to detect, for instance, by using a smartphone.

The brand owner

• The brand owner can organize a detection campaign, for instance, by going into shops with an app on a smartphone

The security features provided by AlpVision can be deployed at both the consumer and the brand owner level, depending on your needs, and are always detectable using a smartphone.

Learn more here:
https://t.co/wKHUCCSVCe

[AlpVision @AlpVision]

Why is Traceability Important

Government rules and regulations over the world make it necessary for industries like pharmaceuticals and (F&B) to track and trace their products. However, the need for traceability goes beyond a handful of industries. But why is traceability so important that it’s required by law in certain industries? From legal compliance to responsible sourcing, traceability is the backbone of a transparent supply chain.

Click Here to Read our Article:
https://t.co/bFH3UspNeZ

[AlpVision @AlpVision]

Tamper Evidence vs. Authentication: What’s the Difference?

Tamper evidence and authentication are not the same. Tamper evidence tells you whether a package may have been opened or altered. Authentication verifies whether the product, packaging, or security feature is genuine. But what happens when a counterfeit product carries a seal that looks untouched?

Click here to read our article:
https://t.co/F7wjkOqGvP

[AlpVision @AlpVision]

What are you trying to achieve with AlpVision?

At AlpVision, our goal is simple: to determine whether a product is genuine or fake.

The technology can be applied across many different industries and products, from whisky and luxury shoes to electronics.

The underlying challenge is always the same: giving brands and, when appropriate, consumers a reliable way to verify product authenticity.

Contact Us: https://t.co/7yKTxyIcd0

[AlpVision @AlpVision]

Can iPhones and Android phones check whether a product is genuine?

Yes.

Nevertheless, a specific image quality is required, so Android poses the following challenges:

• More device models
• More complex
• More maintenance

Using Apple devices is easier because they

• have only few models,
• generally have a better camera system, and
• require less maintenance.

However, this limitation is eliminated if, instead of running an app on a phone, a video stream is sent directly to a server.

Find out more information about smartphone detection here:
https://t.co/wKHUCCSVCe

[AlpVision @AlpVision]

AlpVision - 30 billion products protected every year.

In a recent interview, AlpVision co-founder Dr. Fred Jordan shared a striking perspective on the scale of AlpVision’s anti-counterfeiting technology.

Founded 26 years ago with Dr. Martin Kutter, AlpVision specializes in protecting products against counterfeiting — without requiring stickers or visible security features.

Our invisible authentication technologies enable brands to verify whether products are genuine or counterfeit, including through smartphone-based solutions.

Today:

• More than 1,000 products are protected by AlpVision

• Around 30 billion individual products are protected every year

• Our technologies are deployed across industries ranging from pharmaceuticals to luxury goods.

As Fred put it during the interview: chances are, anyone watching has already handled a product protected by AlpVision.

After more than 25 years, our mission remains the same: making product authentication simple, scalable, and invisible.

Contact AlpVision: https://t.co/7yKTxyIcd0

#AlpVision #AntiCounterfeiting #BrandProtection #ProductAuthentication #Innovation #Pharmaceuticals #luxurygoods

[AlpVision @AlpVision]

Visible vs. Invisible Security Features: Which Is Better for Anti-Counterfeiting?

In anti-counterfeiting and product authentication, security features are generally classified as visible or invisible. Visible, or overt, features can be identified with the naked eye and are often designed for quick inspection. Invisible, or covert, features remain concealed and require a specific tool or method for authentication.

Read Our Full Article Here:
https://t.co/hKiPch1PYs

[AlpVision @AlpVision]

DRUG COUNTERFEITING – WHY IS IT SUCH A BIG PROBLEM?

The consequences of drug counterfeiting are far-reaching and worldwide. According to a review report by United Nations Office on Drugs and Crime, it’s estimated that the black market for counterfeiting exceeds $250 billion.

Such a huge supply of illicit medications in the supply chain harms the public, causing the deaths of patients in the worst-case scenarios. This problem is persistent as counterfeiters have many avenues to ply their criminal trade online.

Read the full article here :
https://t.co/lrKHcdq7hZ