Alpha Man: New Body Plan

#NewBodyPlan is your complete guide to building a leaner, stronger and fitter body in just 8 weeks. Take our quick quiz to find your perfect fitness plan!
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[Jon Lipsey @JonLipseyMedia]

We need people like Johnson because they have ideas (and put their own cash on the line to build things) that might change the world for the better.

Fascinating how that scares some people!

[Jon Lipsey @JonLipseyMedia]

Mentioned the other day that I'm launching a new health and fitness publishing brand in the spring.

We're doing this because we think fitness content out there (from publishers, as opposed to individuals) is generally poor. Is that fair? Is the general standard...

[Jon Lipsey @JonLipseyMedia]

I only ever eat sweets on Thursdays.

Why? Because there's always a bowl of sweets on the kitchen counter at work on Thursdays.

It's a great example of the 'availability heuristic' and it can derail your eating plans if you're unprepared.

Here's how to avoid that...

[Jon Lipsey @JonLipseyMedia]

Tufts Uni put out a press release about their 'Food Compass' and it was picked up by loads of media outlets, who ran unquestioning stories.

No wonder so many people are overweight and confused.

[Jon Lipsey @JonLipseyMedia]

I’m launching a new publishing brand in the spring and I want it to make an impact.

I’ve been researching ideas around how to make sure your marketing messages get remembered.

The following six concepts stood out. Number five is my favourite…

[Jon Lipsey @JonLipseyMedia]

Don’t let them eat cake!

Nearly wrote a 476-part thread about this but you’ve probably suffered enough recently. So, here’s the two-part short version:

Our obesely crisis will continue if we don’t address the fact the food industry is set up to make us fat.

[Jon Lipsey @JonLipseyMedia]

The world is letting these children down.

The solution to childhood obesity isn’t as simple as ‘encourage them to move more and eat more veg’.

But if, as a society, we think this guideline change is the answer, we’ve failed.

[Jon Lipsey @JonLipseyMedia]

Fascinating day at the #WIREDHealth event in London.

Highlights…

Playing with a hologram kidney using Microsoft’s latest mixed-reality headset.

Meeting the team whose sperm testing service can tell you how the state of your swimmers will affect your productivity.

[Jon Lipsey @JonLipseyMedia]

Bit of a lower back tweak means I’m avoiding loading through the spine too much.

Great excuse to focus on bodyweight moves such as chins and pull-ups.

Also shows the value of filming yourself. Didn’t realise how much I was rushing the lowering phase until I watched this back.

[Jon Lipsey @JonLipseyMedia]

Kicking off the week with a quick chest and back workout.

Big fan of this @Technogym pull down machine. Movement path makes it great for recruiting the target muscles. 💪

[Jon Lipsey @JonLipseyMedia]

🤫
Seven (open) secrets of fat loss:

Lift with great form + intensity
Be in a small + sustainable cal deficit
Prioritise protein, veg + healthy fat
Eat without distraction + chew your food
Stay hydrated + limit booze
Maximise sleep quality + quantity
Feel empowered by doing 1-6

[Jon Lipsey @JonLipseyMedia]

Launch alert 🚀

The first issue of the @NewBodyPlan quarterly fitness-lifestyle magazine, NBP+, is out now!

Highlights include:
💪 An exclusive arms workout
🍔 A mouthwatering burger recipe
🎯 A new way to smash any goal

Go here to get your free copy:
https://t.co/MVyNAduD6J

[Jon Lipsey @JonLipseyMedia]

Was fun chatting to @ThomasARoberts last night for his TV show in the US. 📺

We talked about the new @NewBodyPlan system I used to get back in shape after putting on a bit of pandemic padding and how the average person can do the same. 💪

[Jon Lipsey @JonLipseyMedia]

Want some fitness inspiration? Then tune in to the #SportsBar with @jasoncundy05 and @Mrjamieohara1 on @TalkSport tonight where I’ll be talking about how you can shift fat fast and how Jamie can convert his Chinese takeaways into solid muscle. They’re top lads so don’t miss it!

[Jon Lipsey @JonLipseyMedia]

Well, this is the kind of @NewBodyPlan podcast review I could get used to…

✅ Has lost 10kg using our plans
✅ Has kept the weight off
✅ Loves the podcast

More episodes, plans and advice that works coming your way soon! 💪

[Jon Lipsey @JonLipseyMedia]

New @NewBodyPlan podcast episode is live and my six-week transformation plan is complete! 🎙

Listen now to discover:
➡️ Whether or not I hit my fat loss targets 🎯

➡️ My checklist for transformation success 📝

➡️ My secret weapon for accelerating results 💥

[Jon Lipsey @JonLipseyMedia]

Last couple of days of my new six-week @NewBodyPlan transformation.

Have a listen to the NBP podcast to hear how I’ve been getting on.

Loving this final week and looking forward to seeing the results. Wearing my @SpartanPerform T-shirt always gives me an extra 10% too. 💪

[Jon Lipsey @JonLipseyMedia]

New episode of the @NewBodyPlan podcast, featuring @JoeWarnerUK and yours truly, is out now! 🎙

I’ve also heard from a reliable source that rating it and subscribing will bring you good fortune for all eternity, which is nice.

[Joe Warner @JoeWarnerUK]

Ready to look and feel better than ever?

Tune in to the @NewBodyPlan podcast!

In recent episodes we explain:
Why you're failing to lose fat
The truth about supplements
How to shift that lockdown belly
The fast way to build muscle
How to get lean at home
https://t.co/lwYxj24xzg

[Joe Warner @JoeWarnerUK]

You can also listen on Spotify or your favourite podcast player!
https://t.co/YMXzpwWfeJ